Jean Chen Portfolio Overview
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Writing and Marketing Portfolio Jean Chen
Transcript of Jean Chen Portfolio Overview
Writing and Marketing Portfolio
Jean Chen
CONTENTS TO FOLLOW
Kaplan UniversityTechnical Documentation
University of ChicagoDiversity Office Branding/Marketing Assets
Board of Trustees Presentations
Diversity Office/Institutional Diversity Websites
Diversity Office Email Campaigns
KAPLAN UNIVERSITY
1 RoleImprove clarity of instructions, including correcting errors, redundancies, and outdated information.
Propose, implement readability improvements.
SamplePages 1 thru 3 of the School of Public Safety Build Guide.
Project: Technical DocumentationRewrite and redesign 6 Build Guides.
KAPLAN UNIVERSITY
1.1 Project: Technical DocumentationRewrite and redesign 6 Build Guides.
UNIVERSITY OF CHICAGO
2 RoleProject owner. Develop proposal and graphic design of assets. Develop and implement standard usage practices and procedures.
SampleSelected logos and an example of logos in use.
Project: Branding and Marketing AssetsOverhaul visual identity of Diversity Office. Bring branding message into alignment with the office mission.
UNIVERSITY OF CHICAGO
Branding and marketing assets in use.
One of 6 one-sheet brochures created.
2.1
Project: Branding and Marketing AssetsOverhaul visual identity of Diversity Office. Bring branding message into alignment with the office mission.
UNIVERSITY OF CHICAGO
3 RoleData analysis and design of presentation.
SampleTwo slides are shown from the presentation. Confidential information is obscured.
Project: PresentationPresent data on student experience and Five Year Plan to Board of Trustees.
UNIVERSITY OF CHICAGO
4 RoleProject owner. Conduct focus group to determine user needs. Storyboard, overhaul information architecture, rewrite content, and port to new CMS (Drupal).
SampleHome page and Resources page.
Project: WebsitesPort website to new CMS. Improve usability and prioritize key information.
UNIVERSITY OF CHICAGO
5 RoleProject owner. Storyboarding, design, ongoing production.
SampleDesktop and mobile editions are shown
Project: Email CampaignsUpdate look and feel of weekly communi- cations to minority students. Create a mobile- friendly edition.
UNIVERSITY OF CHICAGO
5.1
Project: Email CampaignsUpdate look and feel of weekly communi- cations to minority students. Create a mobile- friendly edition.
Mobile edition created in response to audience research.
Students were found to access their email most frequently on mobile.
9,750+ University of Chicago Newsletter Recipients
64 18 mosKaplan University Courses Migrated
300 50 pgsUniversity of Chicago Site Rearchitecting Result
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