JCP master
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Transcript of JCP master

2012
Friday, June 8, 2012

Users
AppsBrands
Connecting Brandswith millions of mobile users
Friday, June 8, 2012

Gimmie enables Mobile Marketing Campaigns inside apps by distributing coupons.
Coupons are transformed into rewards in a game like system. The coupons are low to high level discounts and free products. Users win virtual points just for using the app and which are used to keep unlocking the more valuable rewards.
Founded in July 2011, San Francisco
Our Story
Friday, June 8, 2012

Just like a traditional arcade, players play games and exchange points to redeem for real-life rewards and prizes.
Users get to choose their reward from an array of stores which becomes a Mobile Marketplace!
How It Works
Friday, June 8, 2012

Just like a traditional arcade, players play games and exchange points to redeem for real-life rewards and prizes.
Users get to choose their reward from an array of stores which becomes a Mobile Marketplace!
How It Works
Friday, June 8, 2012

How It WorksUsers unlock more valuable rewards as they
earn more points.
FREE!NIKE LEBRON 9
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How It WorksRedemption process
Coupon codesUsers are shown a unique promo coupon code that they can enter at the online store.Emailed instructionsFor unique businesses, reward redemption instructions can be communicated via email instead, i.e. Physical in-store coupon print-outs, direct contact with store etc.Instant shopping“Claim Your Reward” brings the user directly to the online storeʼs webpage!
Friday, June 8, 2012

White Label ModelJC Penney RewardsCreate a branded rewards store to boost retention, loyalty, and brand affinity. Build a captive audience around JC Penney Rewards.
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IncentivizationUse Coupons to build your funnelCreate a branded rewards store to boost retention, loyalty, and brand affinity. Build a captive audience around JC Penney Rewards.
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In-Game Example: Bingo BashCreate a branded Rewards Room
Embed the JCPenney experience in the gameʼs DNA to build a captive audience
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Increase Facebook activity
Facebook logins, Likes, Shares, automatic posts upon redemptions
Facebook IntegrationFeatures
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Market Data
✓ Age group✓ Location✓ Gender✓Total Users
Demographic Data
✓ Time spent browsing reward
✓ Amount of time spent to get reward (customer buyer intent)
✓ # of rewards claimed✓ # of User Click-throughs✓ # of Notifications in app✓ # of Facebook Posts
FREE AnalyticsReceive behavioral and usage data
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\
Bingo Bash Stop the Knights Noo Mag Ziggurat Missile Defender
OvenBreak
50 developers are registered.
App Showcase
MegaJumpMy Horse
Combined total of at least 20million downloads worldwide.
Our partnered apps have family family content and cater to a large global audience
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A Free Trial1. Target a specific demo and geography to give out coupons and prizes too
2. Brand gets free exposure on platform
3. Obtain Facebook likes when users claim their reward
4. Reach a global audience of 1 Million users a day
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Investors Team Advisor
Jason CitronFounder, OpenFeint
Friday, June 8, 2012