JCBL

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MOTORINDIA AUGUST 200842

COVER STORY

Buoyed by the growth of the

commercial vehicle industry in

India, JCBL, a leading

Chandigarh-based automobilegroup, has established a joint ven-

ture with the French tipper major

Marrel at Oragadam, the emerging

automotive hub on the outskirts of

Chennai.

Named JCBL Marrel Tippers Pri-

vate Ltd., this 50:50 joint venture

unit, spread over an area of six acres

(24,000 sq. mtrs), is located next to

NATRIPs global automobile testing

centre. The plant is all set to roll out

a broad range of high performance

tippers, skip loaders, Ampliroll

hooklifts, etc.

JCBL Marrel has invested Rs. 25

crores in the first phase of the facility

and plans to invest an additional Rs.

15 crores in the second phase next

year. "We have established a fully

integrated manufacturing facility right

from designing to manufacturing tip-

pers. This fully integrated plant would

roll out 2,000 tippers annually in the

first phase and 4,000 tippers in

phase two", says Mr. Renaud Martel,Deputy General Manager, JCBL

Marrel.

Founded in 1919, Marrel initially

established its reputation by introduc-

ing the market's first tipper body with

jib and cable. Its ability to innovate

enabled the company to develop rap-

idly over the following decades.

The name Marrel is strongly asso-

ciated with major technological ad-

vances in the industry. The companys

inventions include the Ampliroll hoist,

the skip loader and the tipper scis-

sor. Today, it is one of the European

leaders in industrial vehicle mounted

equipment.

JCBL Marrel will help us explore

opportunities in a fast-growing tipper

market segment. Marrel is a global

leader in manufacturing tippers.

Their knowledge about tipper and our

By K. Gopalakrishnan

MI-Aug-08-final.pmd 8/11/2008, 2:27 PM42

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knowledge about the Indian market

will complement each others ef-

forts, says Mr. Rishi Aggarwal, Di-

rector, JCBL Marrel.

Globally Marrel is a major supplierof tippers and other transportation

solutions to companies like

Mercedes, Volvo, MAN, Renault and

Scania. The presence of all these glo-

bal manufacturers in India, particu-

larly in the high end tipper segment,

provides a great opportunity for JCBL

Marrel. In fact, Volvo is the first ma-

jor customer for the new joint ven-

ture in India.

Marrel has been exploring the In-

dian tipper market for quite some

time. JCBL has also been planning to

enter the tipper market. It was a yearback that both the companies came

together, and an agreement was

signed in August 2007 for setting up

the joint venture for manufacturing

tippers. The new facility has been

established in an record time, and

the first few tippers rolled out of the

facility recently.

The tipper market in India is esti-

mated at for 25,000-30,000 units

annually and is growing at about 18-

20 per cent a year. The market is

currently dominated by Hyva,

Cebbco and ACCL, but there is hugedemand for high quality tippers. "We

are committed to deliver superior

quality products that fulfill stringent

quality control standards and meet

the specific requirements of our es-

teemed customers, comments Mr.

Renaud Martel.

What Marrel offers to the JV is its

strong design capabilities in tippers


COVER STORY

The young, energetic JCBL-Marrel team


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and global affliations with truck

manufacturers like Volvo, MAN,

Mercedes and Scania. On the other

side, JCBL brings to the JV very

strong engineering skills, understand-

ing of the domestic market and, most

importantly, relationships with Indian

truck manufacturers like Tata Motors,

Ashok Leyland, Eicher Motors and

Swaraj Mazda.

Marrel comes with close to ninedecades of experience in tipper de-

sign and manufacturing, and its high

utilisation of special material for tip-

per will prove to be a great advan-

tage for the JV. With the existing In-

dian manufacturers, the tipper de-

signs are usually sent to Europe for

approval, but with Marrel, already an

approved OEM, the whole process

of design and approvals becomes a

lot more easier and faster.

JCBL Marrels state-of-the-art in-

tegrated plant in Chennai boasts of a

complete manufacturing and assem-

bly line, ensuring quality at each stage

of production. The company has a

state-of-the-art in-house press shop

(7.1 mtrs, 800 tons) ensuring opti-

mum production performance.

JCBL Marrel's know-how in metal

folding is adapted to a wide range of

steels to provide optimum weight /

strength ratios. Marrel was among thefirst industrial equipment manufac-

turers to use very high tensile steels.

Currently the total market size of

high end tippers stands at around

1,000 units per annum and is ex-

pected to increase to 2,000 units by2009. The segment comprising this

class of multi-axle tipper trucks of

Mercedes, Volvo, Scania and AMW

is expected to grow at more than 30

per cent in the coming years on the

back of heavy mining activities in In-

dia. With the Indian Government

deciding to add 78,000 mw power

in the Eleventh Plan and another

82,000 mw in the Twelfth Plan, the

requirement for coal as fuel for mega

power plants would increase, ex-panding the size of the tipper truck

market for the mining industry in In-

dia.

JCBL Marrel will offer the complete

range of tippers to the Indian mar-

ket. What differentiates JCBL-Marrel

Tippers from those available in the

market is, these tipper are manufac-

tured with wear resistance Hardox

400 material. The tipper bodies are

lighter so it offers extra pay load for

the customer. The rubber damperbetween floor and sub frame avoids

impact load on chassis. Bodies are

sand-blasted and oven baked paint

is used for a longer life.

JCBL Marrel is equipped with a full

range of tools required for achiev-

ing best results (Product Instruction

Manual, Training, and Standardiza-

tion of mounting components). The

company has also made large invest-


Plasma cutting machine

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ments in painting facilities which in-

clude state-of-the-art shot blasting,

painting booths and a baking oven.

JCBL Marrel will have the capacityto design and manufacture tippers

suitable for mounting on vehicles

from 3.5 to 32 MT. The tippers could

be two way tippers, three way Tip-

pers, rear Tippers, drop sided Rear

Tippers, U-Shaped Rear Tippers and

Quarry Tippers. JCBL Marrel has

conducted extensive test of its tippers

in the Singareni coal Mines and in

Kudremukh Ironore Mines.

Marrel currently doesn't have any

manufacturing facility in Asia so theIndian facility could well be used for

catering to the nearby emerging

markets. But the focus currently is on

the domestic market, says Rishi, as

the Indian market offers enough op-

portunities for growth.

Service network

The biggest advantage for JCBL

Marrel compared to other tipper

manufacturers will be its service net-

work. JCBL as a company has an

established sales and service networkthroughout the country and this will

come as a major advantage for the

JV.

Mr. Rishi Aggarwal says: "We un-

derstand the need for a dedicated ser-

vice network spanning the length and

breadth of the nation. Our team of

dedicated service engineers and

technicians ensure that our custom-

ers' machines are up and running at

all times. JCBL Marrel Spare PartsService is designed to provide a fast

and effective response to minimize

the breakdown time using JCBL's ex-

isting Service Network, adequately

spread in each state throughout the

country".

JCBL Marrel is the coming together

of two strong automotive manufac-

turers with complimenting strengths.

Its a perfect combination of global

design and engineering skills adapted

to Indian requirements. The JCBLMarrel JV is well poised to take ad-

vantage of the opportunity available

in the fast growing tipper segment.

The other Marrel products include

scissors for rear side tippers, two-side

tippers and three-side tippers and

underframe cylinders suiting

customer's needs upto the most rig-

orous uses. Marrel combines intelli-

gent design with proprietary high

pressure hydraulics. The product

range, consisting of three lines ofAmplirolls, allows containers of vari-

ous lengths to be loaded from the

ground onto a trailer, transported and

dumped.

Extremely versatile equipments are

used to transport materials in skip

loaded condition from the ground or

trenches and also by end tipping.

Tipper Scissor

The Marrel range includes scis-

sors for rear side tippers, two-side

tippers and three-side tippers and

underframe cylinders suiting

customer's needs upto the most

rigorous uses.

Ampliroll Hooklifts

Marrel combines intelligent design

with proprietary high pressure hy-

draulics. The product range, con-

sisting of three lines of Amplirolls,

allows containers of variouslengths to be loaded from the

ground onto a trailer, transported

and dumped.

Skip Loaders

Extremely versatile equipments are

used to transport materials in skip

loaded condition from the ground

or trenches and also by end tip-

ping. Marrel skip loaders can be

fitted onto a 4x2 or 6x4 chassis and

have a filling capability of 14-18 MT.

Cranes

Marrel has been the exclusive dis-

tributor of HMF cranes in France for

more than four decades. HMF is

one of the world's top 3 crane manu-

facturers with distributors in more

than 50 countries. World over HMF

is recognized for the high quality

and reliability of its products. The

entire product range is now avail-

able in India.

Other Marrel

products


COVER STORY

Marrel skip loaders can be fitted onto

a 4x2 or 6x4 chassis and have a fill-

ing capability of 14-18 MT.

Marrel has been the exclusive dis-tributor of HMF cranes in France for

more than four decades. HMF is one

of the world's top three crane manu-

facturers with distributors in more

than 50 countries. World over HMF

is recognized for the high quality and

reliability of its products. The entire

product range is now available in In-

dia.


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