JCAD Proposal.ppt
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Transcript of JCAD Proposal.ppt
![Page 1: JCAD Proposal.ppt](https://reader034.fdocuments.us/reader034/viewer/2022051820/55cf917e550346f57b8de5ff/html5/thumbnails/1.jpg)
The Search Landscape
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Search Engine Marketing is an acquisition channel
which matches user intent to sales.
Our Philosophy
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We match your inventory to its demand.
In English…
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The search demand for CAD Engineering and related services is growing...
We ensure that the demand finds your business
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A search for related services shows that your competitors have invested heavily in this
space...
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We can target users who are searching for CAD Engineering and related services
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$
We get low click prices because we target the Long tail of Keywords
‘CAD Engineering’{High Prices, High Volume, High Competition}
' CAD Engineering South Africa' {Low Prices, Low Volume, Little Competition}
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Exact vs. Broad Match - Long Tail Graph
Search Terms
No. of Clicks
/Cost
PerClick
Broad Match‘Head’ – industrial
equipment
Exact Match‘Long Tail’ Search Terms
E.g. equipment
CPA ROAS CPC
Smallquantity Large
quantity
• CPA (Cost Per Acquisition)• ROAS (Return On Adspend)• CPC (Cost Per Click)• Broad Match : Loosely relevant to Search/Exact Match = 100% relevant to Search
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We display different adverts for each different search term with strong calls to action resulting in stronger Click Through Rates and conversion.
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What makes us different from other company's ?
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Search Networx Solutions
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We have the following solutions:SEO & Web Design & Google Clicks;
visit our website www.searchnetworx.co.za
for more info on what we have to offer...
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Package 1
SEO – Standard SEO - R12k over 10 months
Web Design - 5/8 Page Website - R5k over 10 months
Traffic from the front page of Google 100 clicks per month guaranteed - R20k over 10 months
R37k over 10 months [R3,700 per month ex VAT]
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13/01/15
Package 2
SEO – Specialised SEO - R30k over 10 months
Web Design - 5/8 Page Website - R5k over 10 months
Traffic from the front page of Google 200 clicks per month guaranteed - R40k over the 10 months
R75k over 10 months [R7,500 per month ex VAT]