MARKET PLANNING AND CONTROL

MARKET PLANNING AND CONTROL-JCACAkshya K M(B14130)Anshul Agarwal(B14134)Anshuman Mishra(B14135)Ankur Patel(B14133)Ankit Singh(B14132)Anirban Halder(B14131)

Marketing Planning Process : JCACEnvironmental AppraisalIntense Competition in the low end marketHigh end market relatively untapped

Internal AppraisalCompetitive advantage due to superior technologypatented products A major strength

Setting the Market ObjectivesIncrease Sales RevenueMaintain healthy profit margin

Marketing Planning Process : JCACDeveloping Marketing StrategyPosition itself as superior quality product and targeting Corporates and government marketAchieve Cost Leadership to penetrate high volume global markets

Develop detailed functional planUtilize better skilled labor to attain better product with lower costStrengthen distribution channel by contacting galleries and hiring local agents who can understand local taste and increase sales

Marketing Control : JCACMonitor trends in market share IN low-end, High-end and also by geography

Compare Sales with marketing cost to prioritize between retail store spending vs. dignitaries promotions

Calculate ratios like net profit/ Sales, ROI & Turnover/Distribution expenseMarket ShareMarketing Cost AnalysisRatio Analysis4