Jay Villanueva Acosta Major Portfolio

JayVillanuevaAcostaVisual art • DesignMajor Portfolio

2 | Jay Acosta | 604 441 8290

[email protected] | 3

GUITAR BASS &DRUMS

The Ultimate Pocket Music Guide Book

Serves as an instructionand guide pocket book, this piece of artwork is designed to be carried around

anytime. The size is intended to mimic musical instruments’ shape, which are mostly long and

rectanglular. Through clear visuals, everyone can understand and enjoy learning at the same time when

reading the book. In order to balance the art in the book, inside, great amount of white spaces were left to give

contrast to the photos in the book. The artwork consists of drawings, paints,

toys, and parts of musical instruments.

4 | Jay Acosta | 604 441 8290

6 | Jay Acosta | 604 441 8290

8 | Jay Acosta | 604 441 8290

10 | Jay Acosta | 604 441 8290

MUSIC IS A LANGUAGE

Long & McQuade Musical InstrumentsAdvertising Campaign and Special events

The most beautiful form of language is music. People conncet with music, people of different culture, different tradition and other beliefs. Music is art, and, to do these

things at the same time is a complete hapiness.The ad campaign for Long&McQuade is exactly the

same reflection of the idea behind. Each of the ads are to plainly communicate with musicians visually without other elements, just music. The ad campaign is done in

Minimalist manner, with bright colours based on the genre of music. The instruments are shown to be the tools of

communication.

12 | Jay Acosta | 604 441 8290

Long& McQuade Heavy Metal Advertising Campaign

LETSROCK

OUT

14 | Jay Acosta | 604 441 8290

Long& McQuade World and Folk Music Advertising Campaign

FOLKSLETSJAM


FEELTHEBLUE

Long& McQuade Jazz and Blues Advertising Campaign

16 | Jay Acosta | 604 441 8290

Long & McquadeJazz Sessions Vol. 3368 Terminal Avenue, Vancouver 604-734-4886

Friday, June 15, 2014 | 7-8:30pm


Friday, June 15, 2014 | 7-8:30pm


Friday, June 15, 2014 | 7-8:30pm

Long& McQuade VIP Tickets, Vol.1, Vol. 2, Vol. 3


Long& McQuade Workshop, Music Clinic

The Ukulele JamLong & Mcquade instructors are honoured to share techniques with you, this will be both an inspiring and entertaining workshop you won’t want to miss!

Long & Mcquade presents

18 | Jay Acosta | 604 441 8290

Long& McQuade Special Event, Competition

Battle of the BandsLong & Mcquade The event will be held on Friday, August 6th at Club Alouette, and will be co-sponsored by The Rock 95.1.

FIRST PRIZE:A personal recording system for each band member, sponsored by Preso-nus and Yorkville Sound

SECOND PRIZE:A $200 gift card for each band member

SIGN UP NOW!


Long& McQuade Heavy Metal Advertising Campaign

20 | Jay Acosta | 604 441 8290

Long& McQuade Jazz and Blues Advertising Campaign

22 | Jay Acosta | 604 441 8290

TRUSTFRIENDSWOLVES

ENJOYThe Werewolves of Miller’s Hollow

Murder mystery card game

The art of the Werewolves is “Grotesque”, to narrate the game’s story, to tell everyone how the game works. The art objective in the typography is to give the audience interest in the story, to arouse the curiosity of the people and make

them question and say, ”how does this work?”.The letters are close together, and, these merely represents

the players. The Werewolves is generally played by close friends, close together, mostly played in tight spaces.

Each art piece tells a story, different scenarios, but the same fierceness.

24 | Jay Acosta | 604 441 8290

The Golden Section

was used to develop the overall composition of the artwork.

The Golden Section was used to analyze the proportions of natural objects as well as many man-made systems.

The Fibonacci Spiral

was used to develop the overall composition of the artwork.

The Golden Section was used to analyze the proportions of natural objects as well as many man-made systems.

26 | Jay Acosta | 604 441 8290

Fluevog Shoes adsSpring 2014 SS14 Purpose Determination

30 | Jay Acosta | 604 441 8290

Jay Acosta | PhotoAds

DELIGHT INEVERY BITE!

Burger Heaven Restaurant, New Westminster BCRebranding | Marketing | Case Study

Burger Heaven’s idea on the look of the logo is to have a brand new feeling and impression, to step away a little bit from the traditional or typical perception on the word

Heaven, to make it less literal. The idea is to communicate with the audience and say “things could be fun, Heaven

means joy“. Burger Heaven’s aim on its brand creativity is to be more modern and more appealing, the original angel

was taken out from the main logo design, and instead createted a new angel and use it separately as a personality

symbol to support the branding.The inspiration for the Burger Heaven’s logo is taken

from “dining forks”, and then later added a small halo iconography. The inspiration on the typography was also from the shape of the fork, this is an attempt to

add simplicity and elegance, and overall to incorporate minimalist characteristics on the design.

34 | Jay Acosta | 604 441 8290

BURGER HEAVEN

LOGO

RESTAURANTSTATIONARY,

DINING UTENSILS

EVENTPERSONAL

IDS

PUBLICATION WEBSITE ADSAMBIENT ADS

ANDCREATIVE

BUSINESS CARDS

BURGER HEAVENSPEAKS WORDS

OFWISDOM

Burger Heaven’s idea on the look of the logo is to have a brand new feeling and impression, to step away a little bit from the traditional or typical perception on the word Heaven, to make it less literal. The idea is to communicate with the audience and say “things could be fun, Heaven means joy“. Burger Heaven’s aim on its brand creativity is to be more modern and more appealing, the angel was taken out from the main logo design, and instead create a new angel and use it separately as a personality symbol to support the branding.The inspiration for the Burger Heaven’s logo is taken from “dining forks”, and then later added a small halo iconography. The inspiration on the typography was also from the shape of the fork, this is an attempt to add simplicity and elegance, and overall to incorporate minimalist characteristics on the design.

The main idea on the logo was taken from fork, and, on the restaurant’s dining utensils, the brand’s final design is engraved. On the utensils, only the halo iconography and the word “Heaven“ is engraved, this is to tell to the customers that “this place is for all, for everyone“. The designs do not have the word “Burger“ to simply mention to the customers that Burger Heaven doesn’t only offer burgers, “Heaven offers more delicacy.”

Burger Heaven is all about serving people, connecting with people. The restaurant’saim is to be friendly. Burger Heaven provides IDs for everyone who are engaged in the restaurant’s events and gatherings. Burger Heaven will launch Design and Food Contest, Live Music Performances and more gatherings. The special events participants will have personal IDs. Burger Heaven is all about connection and community.

The ads are the reastaurant’s focus on connecting to the target audiece and thus, the main communication to spread the message of Burger Heaven. The advertising campaign’s goal is to make people curious on the subject or the topic of Burger Heavens messages and quotes. This another way to imply Burger Heaven’s theme is not traditional and or typical but something modern, creative and for all.

IDIOM: “Delight in every bite”. | CORE MESSAGE: “Good food, good place“.“Heaven Sent!“ “Heaven is for Real““Rock n’ Roll at Heaven”“Wanna come to Heaven?““This is Heaven”“I can go to Heaven now“

BURGERHEAVEN

SKETCHESSUMMARY BOARD

SWATCHES

36 | Jay Acosta | 604 441 8290

1

5

2

3

4

7

10

11

8

9

6

Creative Business Card

Interior Pattern/Colour for Envelope

Back of Envelope Front of Envelope

Back of Letterhead Front of Letterhead

Branding Elements

font choice andswatches

Front of Standard BusinessCard

Back of Standard BusinessCard

Logo Markin Black&White

Logo Markin Colour

#77 10th Street New Westminster, BC V3M 3X4(604) [email protected]

(604) [email protected]


Akzidenz GroteskLight Condensed

The quick brown fox jumps over the lazy dog

Burger Heaven Food Contest

29 MarchSaturday2014

Burger Heaven Live Music Performance



Burger Heaven branding stationary

38 | Jay Acosta | 604 441 8290

1

5

2

3

4

7

10

11

8

9

6

Creative Business Card

Interior Pattern/Colour for Envelope

Back of Envelope Front of Envelope

Back of Letterhead Front of Letterhead

Branding Elements

font choice andswatches

Front of Standard BusinessCard

Back of Standard BusinessCard

Logo Markin Black&White

Logo Markin Colour




Akzidenz GroteskLight Condensed

The quick brown fox jumps over the lazy dog

Burger Heaven Food Contest


Burger Heaven Live Music Performance




Burger Heaven websites, apps, favicon and app icon

42 | Jay Acosta | 604 441 8290

Burger Heaven outdoor ambient advertising campaign

44 | Jay Acosta | 604 441 8290

Burger Heaven magazine ads, and web banners

46 | Jay Acosta | 604 441 8290

TIME • greatest enemy and friend. indefinite continued progress of existence.past, future, present.

48 | Jay Acosta | 604 441 8290

Jay Villanueva Acosta Major Portfolio

Documents

Transcript of Jay Villanueva Acosta Major Portfolio