Jay Turner Portfolio - SKYY

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High-Growth Marketing 1

description

Brand Marketing, Advertising, Promotion, Events, Digital, Website, SEO, P&L, Trade Promotion, Wine & Spirits, Brand Equity Tracking, Consumer Research

Transcript of Jay Turner Portfolio - SKYY

Page 1: Jay Turner Portfolio - SKYY

High-Growth Marketing

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PURITY AD CAMPAIGN

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PURITY MARKETING SUPPORT

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OLD PACKAGING

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NEW PACKAGING

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HOLIDAY PACKAGING

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OLD POSITIONING

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“For sophisticated young adults 21-34, SKYY is the pure premium vodka that defines contemporary cocktail style.”

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NEW POSITIONING

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“For mainstream young adults 21-34, SKYY is the premium, pure, best-valued vodka with the most contemporary cocktail image.”

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BRAND EQUITY TRACKING

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BRAND EQUITY TRACKING

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NEW PRODUCT LAUNCH

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NEW PRODUCT SAMPLING KITS

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