Jawahar Kanjilal, Nokia Life Tools, Digital Conversations presentation
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Transcript of Jawahar Kanjilal, Nokia Life Tools, Digital Conversations presentation
1 © NOKIA 1999 FILENAMs.PPT/ DATE / NN
1st Hindi phone 1st Ring Tone 1st mobile printing 1st Video messaging clips
1st Visual Radio service
1st Video streaming in Asia
1st Mobile TV 1st Livelihood & Life Improvement
services
Inform. Involve. Empower.
2005 2009
1999
1998
1999 2003 2002
2006 2003
Nokia 3210: 1st phone
with Hindi UI
3 © NOKIA 1999 FILENAMs.PPT/ DATE / NN
Converting Technology Opportunities to Business Realities
5 © NOKIA 1999 FILENAMs.PPT/ DATE / NN
1st Ring Tone 1st Visual Radio Service
1st Livelihood & Life Improvement
services
What could be done with the Ring Tone Composer feature?
What can we do if we combine FM radio with WAP?
‚Go create something new for
the emerging market users!‛
2005 2009 1999
6 © NOKIA 1999 FILENAMs.PPT/ DATE / NN
7 © NOKIA 1999 FILENAMs.PPT/ DATE / NN
1st Ring Tone 1st Visual Radio Service
1st Livelihood & Life Improvement
services Eureka moment while watching a music program on
TV
Eureka moment observing a group
of school kids interacting while all listening to music
Rural consumers seeing the phone as
a ‘magic box’!
8 © NOKIA 1999 FILENAMs.PPT/ DATE / NN
9 © NOKIA 1999 FILENAMs.PPT/ DATE / NN
1st Ring Tone 1st Visual Radio Service
1st Livelihood & Life Improvement
services Could it be an instruction sheet? Or could it be
something that can be downloaded?
Could it be a WAP site which the RJ updates live while
playing songs?
Must be inbuilt into the main menu on the phone. Must
work wherever the phone works!
Is it FEASIBLE? Is the Consumer READY?
11 © NOKIA 1999 FILENAMs.PPT/ DATE / NN
1st Ring Tone 1st Visual Radio Service
1st Livelihood & Life Improvement
services Music industry was skeptical – ‚Tones
don’t sound anywhere close to
music‛
joins in to jointly create the ecosystem
‘Mobilising’ Agri, Education,
Healthcare; Govt., NGO’s to participate
12 © NOKIA 1999 FILENAMs.PPT/ DATE / NN
Tones on your Phone: Nokia and Sony Music collaborating to create a world’s first !
13 © NOKIA 1999 FILENAMs.PPT/ DATE / NN
14 © NOKIA 1999 FILENAMs.PPT/ DATE / NN
Created by Nokia. Powered by HP
Existing Radio Automation System
New Visual Radio Tool
Radio Station
New Visual Radio Server run by HP
Existing FM broadcast
New Visual Radio application
Existing FM tuner
New interactive visual channel
15
• 275 crops/commodities
• 5000+ markets & traders from across 5000 Taluks in 22 states
• 12 languages including English
• 8 Agri specific weather parameters
• Agri advisors empanelled across India for dynamic event based advise
• Handling 10,000+ data points daily
• 100+ crops types
• 2000+ markets, traders
• 8 Agri specific weather parameters
• Up to 3 crops for selection
• Location and seasonality considered
•India
NAMIN
•Indonesia •Nigeria
•China
• 200 crops/commodities
• National coverage: 201 markets across 33 provinces
• Agri advisors empanelled across Indonesia.
• 25 crops & livestock.
• National coverage: 111 markets across 36 states & Capital Territory.
• Up to 3 crops and livestock for selection
• Agri Desk, manned by qualified professionals, providing editorial content and advisories.
16 © NOKIA 1999 FILENAMs.PPT/ DATE / NN
Nokia Life Tools: delivering personalised, hyper-local content daily
Agriculture information service
18 © NOKIA 1999 FILENAMs.PPT/ DATE / NN
1st Ring Tone 1st Visual Radio Service
1st Livelihood & Life Improvement
services
Inform. Involve. Empower.
Nokia Life Tools
Make your own music with the Nokia 3210 Interact with your
favourite FM station
19 © NOKIA 1999 FILENAMs.PPT/ DATE / NN
Converting Technology Opportunities to Business Realities