JasperLabs technology became part of the

DataXu programmatic marketing stack.

DataXu has one of the most diverse

integrated creative suites in the industry.

Adding dynamic creativity to their product

helps complete the story, enabling

marketers to connect the dots and

personalize creative messaging, making it

more integral throughout a consumer’s

journey.

The product owner, Stefan

Lucyshyn, wanted to make the

software into a scalable and

reliable SaaS platform to support

thousands of impressions and ad

units. Perfectial was asked to

improve the platform while

avoiding the time and cost of

�nding and hiring a multidisci-

plinary team. SOLUTION

Perfectial’s transparent technical

leadership and hybrid outsourcing

approach enabled Stefan to multiply his

in-house resources instantly with a

dedicated team of savvy engineers,

including software developers, technical

architects, Q/A leads, and project

managers.

Over three years, Perfectial helped by

making JasperAds a scalable, high-tra�c

web solution, developing core API for the

platform, data storage design, reporting

with analytics, release management, and

quality assurance.

Perfectial, LLC +1 857 30 23 414 info@perfectial.com

JASPERLABSA DATAXU COMPANY

JasperLabsSuccess Story

• .NET / C# / LINQ / ASP.NET MVC

• Entity Framework

• HTML / CSS/ JavaScript

• CQRS Architecture

• Microsoft Azure, Blob Storage, SQL Azure,

Azure SQL Reporting

TOOLS AND TECHNO-LOGIES

Time-to-market reduced by 50%1

Campaign engagement increased

four-fold2

36-month post-launch

acquisition by DataXu that was

achieved partially due to an

enhanced product, agile

development, and reliability of

the platform

3

1

3

2RESULTS

• Amazon AWS

• Nhibernate

• jQuery, jQuery UI

• ServiceStack.net

• VoltDB NewSQL Storage

• MicroStrategy BI

• MaxMind GeoIP

THIRD PARTY COMPO-NENTS