Jason Theodor VP Executive Director, Strategy & Creative/Speaker/Writer/Geek

+1 416 662 0144jason.theodor@gmail.com

loopmedia 2014-PRESENT

Storytelling that drives business results

APTN · PORTSTORONTO · STERICYCLE OXFORD PROPERTIES · HOLLIS WEALTH · PASCOFLAIR · HAYWARD GORDON

<Content Marketing Rises>

• Presented to and brainstormed with senior clients in Toronto and Winnipeg

• Pitched and won rebrand of APTN

• Wrote strategic repositioning for APTN brand promise

• Taught creativity at George Brown

• Spoke at FITC Toronto, DevTO, Collide Halifax

Publicis Modem 2012-2014

Respect intelligencenot authority

WESTJET · BMO · PAYPAL · LG THE HOME DEPOT · CANADA POSTROGERS COMMUNICATIONS

<Mobile First Philosophy>

Critical Mass 2008-2010

To become immortal you have to die a few times

CITI · GLAD · NUTELLA PANASONIC · BEST BUY

<The Dawn of Social Media>

Authentic relationships begin where the passions of brand and customer intersect

NIKE · FORD · MICROSOFTCOX COMMUNICATIONS

<The Facebook LIKE Rush>

Blast Radius 2010-2012

• Presented to and brainstormed with senior clients in Toronto, New York City, and Singapore

• Led 18-month project to re-imagine digital finance

• Pitched new business and won work with Glad and Ferraro

• Taught creativity at the Rich Media Institute

• Spoke at OCAD, NYU and conferences in Toronto and Chicago

• Presented to and brainstormed with senior clients in Toronto, Atlanta, and Dearborn

• Collaborated on global launch of new Ford Focus

• Pitched new business and won AOR for Nike Canada

• Taught creativity at NXNEi

• Spoke at Ivey, Humber, and conferences in Toronto, Amsterdam, and Graz, Austria

• Presented to and brainstormed with senior clients in Toronto and Calgary

• Pitched new business and won WestJet AOR, BMO business

• Mentored creative methods and ideation techniques

• Taught creativity at FITC, NXNEi

• Spoke at conferences in Toronto, Vancouver, Halifax, and Rome

OgilvyOne 2005-2007

If you can't advertise yourself, what hope do you have of advertising anything else?

YAHOO! · IBM · AMEX · SMUCKER’SWINNERS · DHL · CAA · KRAFT · DOVE

<Flash Microsite Pandemic>

• Presented to and brainstormed with senior clients in Toronto and San Francisco

• Pitched new business and won work with DHL, CAA, Smucker’s, American Express

• Consulted on video sharing and other digital media for Dove Evolution campaign

• Taught brainstorming at the Rich Media Institute

• Spoke at Rotman’s and conferences in Toronto

Jason Theodor +1 416 662 0144

This portfolio in your possession is here to persuade you of my advertising & marketing prowess. It contains specific examples of client challenges, hand-picked for their variety and successes. They cover everything from apps to social media, television to digital displays, education to events. And they’re all pretty good.

But then there’s all the stuff you can’t see: 

• My obsession with technology (there are over 500 apps on my phone, some which I helped create)

• I do multiple speaking gigs every year where I test and hone creative ideas. 

• I invented an advertising card game called Pitch Deck, which promotes idea generation and presentation. Even kids love it, and its a great icebreaker for brainstorming. 

• The rough manuscript for my book, Create More Better Different, with its accompanying Creative Type Test, is available online. Over ¦ of a million people have read the outlines on Slideshare. 

• I have my own art journal, published daily, called All-Day Breakfast, where I experiment with drawing, photography, and writing. 

• I sign-up for, test, try, experiment, publish, and connect with everything I can get my hands on. I make connections between strategy and technology, between storytelling and the audience, the medium and the message.

Nothing is created in a vacuum. All work is a collaboration, a confluence of talent and ideas and politics. All work needs to be strategized, brainstormed, described, and sold. It needs to be translated into reality, balancing between the will of the creators and the will of the patrons. There are always problems to solve and compromises to negotiate. 

I’m really good at this. I’ve been doing it for twenty years. I am calm under pressure and passionate about creative solutions. I build trust with staff and clients (just read my LinkedIn recommendations). And most of all I know how to come up with the right ideas with a plan to get them done.

I look forward to working with you.

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Cover Letter Jason Theodor +1 416 662 0144

jason.theodor@gmail.com

Hello!