Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
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Transcript of Jason Mogus: and the Hardest –Why Your Job is the Best & the Hardest in the Social Sector
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How to survive social media
for non-profits
Social Media 4 Non-Profits
Vancouver, BC June 2013
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We live in times of
massive systems change
The web & networks are
creating new models
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Audiences have tuned out
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Faith in institutions is at all time low
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Complex world. People see connections
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They expect more. Want to give more.
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Rapid growth of network orgs
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Rise of “free agent” changemakers
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The web has changed advocacy
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The web past & presentTraditional Web Today’s Web
• Knowledgeshare via textPublishing
• Drive traffic homeMy Site
• Email list
• Site trafficGrow Base
• Asks: send $ or “form email”
Simple Advocacy
Storytelling
Meet Where They Are
Social + Distributed
Meaningful Participation
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Most institutions lack the
people, structure, & culture to
lead in this new world
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You have the best job
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WITNESSNGO’s have passion, purpose, & power
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You’re the creative storyteller
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You’re the people-power person
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You’re transforming systems
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You have the worst job
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The inertia of mediocrity
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Leadership struggles with innovation
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You’re not a 21st Century institution
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How to survive
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Master your craft
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Focus your program
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Lean heavily on metrics
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Ask for help
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Shape your world
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Do your work
Photo by Sara Dent
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Stay longer than you plan to
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Stay longer than you plan toLearn to embrace uncertaintity