Jason Miller of LinkedIn on Big Rock Content

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Big Rock Content: Using case studies from LinkedIn and Marketo, Jason will demonstrate how to create and market substantive, thought-leader content centerpieces that attract visitors and enhance customer acquisition strategies. From the sold-out Searchmetrics and Search Engine Journal June 13 conference at the Hotel Vitale in San Francisco: "SEO, Content Marketing & Analytics: Three Pillars of Online Marketing Success in 2014"

Transcript of Jason Miller of LinkedIn on Big Rock Content

  • 1. Big Rock Content Jason Miller, Sr. Content Marketing Manager @JasonMillerCA @LinkedInMktg presents

2. 1 of every 3 professionals on the planet is on LinkedIn. 3. Content pages receive 7X the page views vs. job pages. 7X JOB S CONTENT 4. The Definitive Publishing Platform Professional 5. Lets Talk About Content 6. Discover Explore Select Advocate 60% 7. Its up to marketers to deliver a better content experience 8. The key ingredient to a better content experience is relevance 9. Not more content, more relevant content 10. 12 Speak to the dog, in the language of the dog, about whats in the heart of the dog. Roy Williams 11. Useful x Enjoyable x Inspired = Innovative Content Ann Handleys Formula 12. Repurpose Content 13. The Blog is the Social Media Rug that Ties the Room Together. 14. A Steady Diet of Quality Content for Your Blog The Blogging Food Groups Monday Tuesday Wednesday Thursday Friday Saturday Raisin Bran Spinach Roast Raisin Bran Spinach Raisin Bran Chocolate Cake 15. The only art Ill ever study is stuff that I can steal from. - David Bowie 16. Whos Doing it Right? (The Big Rock) 17. Whos Doing it Right? (Twitter w/ Custom Image) 18. Whos Doing it Right? (Going Visual) 19. Whos Doing it Right? 20. Whos Doing it Right? (The Webinar) 21. When You Need That Extra Push 22. Inbound + Outbound = Heavy Metal Thunder (Sponsored Updates) 23. Mobile is Accelerating Content Consumption 24. Smartphone Consumption is Always On 9pm6pm3pm12pm9am6am 25. For Those About to Create Visual Content 26. Research shows that a picture is really only worth 81.4 words, on average. 27. The visual is the new headline! 28. Visual Kicks Texts A** 328,000 Views! 29. 5 Reasons for Going Visual We are all visual thinkers Visual language aids in decision making Visual is more persuasive Visual makes a better, longer overall impression than simple text Visual connects emotionally 30. The Infographic is not Dead; Claiming that Something is Dead is so Pass 31. PUBLISHER TOTAL UNIQUE VISTORS 178,809,843 TOTAL POTENTIAL VIEWERSHIP 3,024,141,647 33 LINKBACKS FROM TOP TIER PUBS 8109 SHARES 32. How Do You Know if Your Content is Relevant? Increased referral traffic Social Engagement Higher quality leads 33. It's not who does it first, it's who does it best.. - David Bowie 34. Big Rock Content Repurposed into Turkey Slices The Sophisticated Marketers Guide to LinkedIn Podcast: SlideShare 35. eBooks: Blogs: 36. Infographics: 37. The Webinar: Physical Book: 38. Take it Global: 39. Interested in Content Marketing on LinkedIn? Download the Sophisticated Marketers Guide to LinkedIn: http://lnkd.in/sgm 40. Give Your B2B Campaign to a B2C Agency (Big Rocks can be Fun) 41. People want a thrill, people want a spectacle and people love to be entertained. 42. I Love You All. Goodnight! Now Go Create Some Bloody Good Content! 43. Thank You! Jason Miller, Sr. Content Marketing Manager @JasonMillerCA @LinkedInMktg