Jason Falls - There Is No Fresh Broccoli
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INBOUND15 THERE IS NO FRESH BROCCOLI A No-Nonsense Blueprint for Digital Marketing Success Jason Falls SVP, Elasticity
Transcript of Jason Falls - There Is No Fresh Broccoli
INBOUND15
THERE IS NO FRESH BROCCOLI
A No-Nonsense Blueprint for Digital Marketing Success
Jason Falls
SVP, Elasticity
ELASTICITY + THERE IS NO FRESH BROCCOLI
Why do we keep asking the same questions?
ELASTICITY + THERE IS NO FRESH BROCCOLI
The Six-Point Blueprint to Digital Marketing Success
ELASTICITY + THERE IS NO FRESH BROCCOLI
KNOW YOUR
AUDIENCE
Know Your Audience Search is your No. 1 Priority
Social and PR Elevate Search
Without Content You Don't Exist
Measure For The Future, Not The Past
There Is No Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
The Relevance
Bulls Eye
Know Your Audience Search is your No. 1 Priority
Social and PR Elevate Search
Without Content You Don't Exist
Measure For The Future, Not The Past
There Is No Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
When you know your audience:1. Clearly understand who your product is for
2. Know their who, what, when, where, why and how
3. Listen to them
4. Know who they listen to
5. Once they buy, serve them like they’re the only one
Know Your Audience Search is your No. 1 Priority
Social and PR Elevate Search
Without Content You Don't Exist
Measure For The Future, Not The Past
There Is No Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
SEARCH IS STILL NO. 1
Know Your Audience Search is your No. 1 Priority
Social and PR Elevate Search
Without Content You Don't Exist
Measure For The Future, Not The Past
There Is No Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
Social and PRConverge to Elevate Search
Know Your Audience Search is your No. 1 Priority
Social and PR Elevate Search
Without Content You Don't Exist
Measure For The Future, Not The Past
There Is No Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
Know Your Audience Search is your No. 1 Priority
Social and PR Elevate Search
Without Content You Don't Exist
Measure For The Future, Not The Past
There Is No Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
Without Content, You Do Not Exist
Know Your Audience Search is your No. 1 Priority
Social and PR Elevate Search
Without Content You Don't Exist
Measure For The Future, Not The Past
There Is No Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
Measure For The Future
Know Your Audience Search is your No. 1 Priority
Social and PR Elevate Search
Without Content You Don't Exist
Measure For The Future, Not The Past
There Is No Easy Button
Not the Past
ELASTICITY + THERE IS NO FRESH BROCCOLI
Two types of Marketing
Know Your Audience Search is your No. 1 Priority
Social and PR Elevate Search
Without Content You Don't Exist
Measure For The Future, Not The Past
There Is No Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
There Is No Easy Button
Know Your Audience Search is your No. 1 Priority
Social and PR Elevate Search
Without Content You Don't Exist
Measure For The Future, Not The Past
There Is No Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
Nothing worth having comes easy.”
- Theodore Roosevelt
ELASTICITY + THERE IS NO FRESH BROCCOLI
I promise from now on you’ll remember that when you see a head of broccoli.
ELASTICITY + THERE IS NO FRESH BROCCOLI
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Jason Falls
