Jason D. Grant, CPM€¦ · or positioning your audience to a particular point of view or to take a...
Transcript of Jason D. Grant, CPM€¦ · or positioning your audience to a particular point of view or to take a...
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Jason D. Grant, CPM [email protected]
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Content that is created, arranged, articulated and presented strategically for the purpose of informing or positioning your audience to a particular point of view or to take a specific action
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Messaging
Mass Media
Social Media
Website
Print Publications
Video
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E-mails
Social Media
Articles
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Change in business of print media creates opportunity
How we communicate with the media needs to change
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It’s the same communication we’ve always done. It’s just done online now too.
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Mobile Responsiveness ◦ Allows us to consider
user expectations
◦ content based on device
Web Applications ◦ Allows users to receive
information and services anytime, anywhere, on any device
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Infographics
Engaging images
Unique dimensions
Brand Standards
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High Definition Online Audience ◦ Under two minutes
Entertaining Quality Graphics &
Infographics
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The sooner we accept the fact that anything we say or do can become public and put online the better off we are.
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Provide Information
Offer alternative business solutions
Enhance workflow processes
Reduce direct customer interactions
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Be consistent ◦ Persona
◦ Point of View
Provide links to other relevant sources
Provide links to other blog posts
Identify the audience clearly and write to that audience
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Have a reason for everything you write
More will be said about your discourse than what you wrote
Once it’s released, you can’t get it back
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