PORTFOLIOINDUSTRIAL DESIGN // 2014

J A S E R U G G L E S

SMART WATCH CONCEPT // 12 WEEKS

UNDERSTANDING SOCIAL IMPACTWearing technology sends a pointed social message about the wearer. When considering the social impact of Lync, I looked at three examples of wearable tech and their social impact to better understand how to design a wearable that would send a positive social message about the wearer. Bluetooth headsets and Google glass both send undesireable social mes-sages about the wearer which has limited their acceptance. Fitness bands, on the other hand, send a more socially accept-able message about the wearer.

BLUEDOUCHE SYNDROME GLASSHOLES FITNESS BANDS

Bluetooth headsets were some of the original pieces of wearable technology. Despite all of their functionality, they never were able to shed the so-cial message “I’m more important than you. Every-thing going on in front of me takes a lower priori-ty.”

Google glass was supposed to change the way we interact with technology. Instead, there has been an enormous backlash against glass wear-er’s and they are now labeled as tech snobs, creepy, and disconnected from their environ-ments and potently filming those around them.

One of the few success stories among wearable tech. They send a positive social message that the wearer is sporty and trying to live a healthier life. They are also relatively passive devices and operate in the background with minimal user in-put.

78%

OWN A WATCH

35%

OWN 2 OR MORE WATCHES

OWN A WATCH THAT IS PASSED DOWN FROM A

FAMILY MEMBER

12%

$266AVERAGE AMOUNT SPENT ON WATCH

COLLECTION

“They’re too expensive”

“They still look too much like tech gear, not casual enough”

“They’re all pretty nerdy looking”

“I have a smartphone that can do most of what a smart watch can do”

“I prefer traditional, non-digital watches and think they are much classier. I appreciate old fashioned things and the artisan craftsmanship that goes into making such watches.”

UNDERSTANDING THE USERSURVEY RESULTS COMPETITIVE ANALYSIS

BATTERY LIFEUsers don’t want to have to charge yet another gadget. INTERFACEMany of the interfaces require too many button presses and gestures. They also contain too many full screen images and vivid backgrounds that are distracting.REDUNDANT FEATURESA smart watch should take advantage of its unique position on your wrist. People don’t want features that your smartphone does better.

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IDEATION SKETCH EXPLORATION

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3The bike seat was identified as a possible location to integrate a bike lock. The seat is the highest point on the bike and would be the most ergonomic area to access. The entire seat would remove from the bike. The seat would detach and secure the bike.

This concept contains a leather holster for a U lock that could be worn on the body or thrown in a bag. The leather would not damage items in a bag and could be worn in several different ways.

This concept involved a U lock that nested around a custom bike seat and seat post during travel. The lock also incorporates an integrated rear-facing safety light.

IDEATION SKETCH EXPLORATION

ANALYSING EXISTING PRODUCT

EXTERNAL FUEL BOTTLE

FORM FACTOR

NO CONTROL OVER FUEL USENo way to tell how much fuel remains or intelligentlly manage the rate of use.

POOR TEMPERATURE CONTROLAnalog controls can only give a rough estimation of the temperature and this can vary with the climate and weather conditions.

The separate fuel bottle adds even more complexity when setting up or moving the stove.

Camping stoves are large, bulky, and heavy due to their side by side burners and stamped steel construction.

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Sketching with pencil helps me think through my ideas quickly. Sketchbook Pro renderings were used to better visualize the form and materials. Early forms were a single-burner configuration with an integrated handle. The direction I eventually chose was the dual-burner folding design.

DEVELOPMENT FORM AND MATERIALS

FINAL CONCEPTS DEVELOPMENT

PRESENTATION FINISH OPTIONS

TEXTURED BLACK BAMBOO

CVJASE RUGGLES // 2014

PORTFOLIOTHANK YOU!

J A S E R U G G L E S