JARROD LAYPractice Manager - eCom, B2B and Mkt MgntJarrod.lay@siriuscom.comM: 585.739.9574

Commerce PracticeOverview

About Us

• Proven Success: Dozens of references, real ROI data points,

customers ranging from 8-10 figures in online rev• Cross-Industry Expertise:

Retail, Manufacturing, Distribution, Healthcare, Financials, Government and more

• Numerous IBM Awards: Customer Centricity, X-Channel, Beacon

• Numerous Customer Industry Awards:

Internet Retailer, Multi-Channel Merchant

• History of leading edge prowess: – Sirius has been deploying WCS since 2001– Sirius was the first BP to bring a customer live on eSites– Sirius was the first BP to bring a customer live on the WC mobile store– Sirius was the first to bring an Endeca to Solr migration to production– Sirius is 1 of only 4 BP’s able to offer BP SaaS for WCS– Sirius has authored certification exams, Redbooks and whitepapers for IBM– First BP to deploy tealeaf (post acquisition)

Sirius released IP to Open-Source: for contribution to the formal IBM/Adobe Connector Project

And Sirius helps ensure success

Challenges- Difficult site search, low conversion

- Seasonality, peak/performance

- Increased demand on mobile channel

- Operations increasingly rapid in site refresh (true IT/LOB separation required)

Best Practices- [Onsite] Search optimization

- “Platform” services based architecture

- Mobile relaunch (discard screen scrapers)

- Deploy AEM on top of WCS

Business Results- 7.1% increase in site search conversion

- 33% increase in holiday mobile traffic

Consumer Facing Commerce Solutions

Challenges- Global operations in over 100 countries

- Global implementation of Peoplesoft

- Various one-off web front ends around the globe, difficult to manage

- Extremely burdened call center

Best Practices- Global deployment utilizing e-Sites

- Single Asset Store – single catalog, set of integration code, central management

- Real-time integration to PSFT via MQ

Business Results- Single solution serving 20 countries in 14

languages

- 20% reduction in phone/fax orders, redirected to web

- 1200% growth in second year 0

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Revenue (in US$) # of Order Lines # of Orders

Canada

Netherlands

U.S. Surgical

France

Belgium

Austria,

Switzerland

United Kingdom

Nordic Countries

Worldwide Web Sales Trend

Channel Facing Commerce Solutions

Challenges• Multiple brands on different code bases

• Marketing dependant on IT for updates

• 20% of web orders end up in call center

• Cross-channel integration

Best Practices• e-Sites and Asset Store for integration

• Full content control via LOB tools

• Centralized data store

Business Results

• Record sales per day

• Mobile Store

• Significant reduction in calls

• Single code base fully managed by marketing/sales

Performance Bike Wins! Best Multi-Channel WCS Deployment of the Year at IBM Summit 2010

Omni-Channel Commerce Solutions

Online Retailer Business Drivers – Why Buy Tealeaf?

Drive Online RevenueDeep Customer InsightBetter Manage Customer

Experience During Holiday Spike - TV

Clearly Understand Customer Support Issues

“We Use Tealeaf EVERYDAY. Its paid for itself THREE TIMES

OVER” - Jeff C. – CIO

Requires visibility into the actual customer experience

Benefits Quantified in Study

Increased Conversion Rate 3.5%

Increased Average Order Value 0.5%

Improved Retention Rate 1%

Reduced Problem Resolution Time 60%

Reduced Incidents (Project Avoidance) 10%

Reduced Disputed/Fraudulent Chargebacks

0.05%

Source: A commissioned study by Forrester Consulting, “The Total Economic Impact of Tealeaf’s Customer Behavior Analysis Suite.” July 2010

Experience Optimization Solutions

Challenges- Protocol support

- Translation/transformation Issues

- Reliability (guaranteed delivery)

- Security

Best Practices- Major protocol support (FTP, FTPS, SFTP (w/PGP),

C:D, HTTP, HTTPS and more)

- Flexible Business Process models that adapt across a single or multiple customer/partner integrations

- Clustered deployment, guaranteed uptime

- Secure, auth/priv access model

Business Results- Reduced on-boarding efforts

- Wider adaptation (broader support of protocols and docs)

- Reduced phone calls/follow up on missing docs

B2b/EDI/MFT Solutions