I went to college to learn how to make money, but left wanting to work with human

behavior. The turning point was when I stumbled across stories from Clotaire Rapaille,

Kahneman and Tversky, Richard Thaler, and Nassim Taleb, which inspired me to take

every marketing and communications course that Rice University offers. Those names

aren't famous ad men: they're thinkers that showed me how irrational and unpredictable

humans can behave, and how uniquely rewarding it can be to convince them to buy into

an idea or an image. I learned a lot from those subsequent courses at Rice, and it has

become a true passion as well as an intellectual pursuit to apply what I learn about

behavior to digital media marketing.

Meanwhile, I was paying my way through school, working at Apple from the time of the

first video iPod to the third generation of iPhone, a revolution I was truly lucky to see

firsthand. A brand transformed from a cult to an icon, and in retail, I saw how consumer

perceptions changed along the way. It only fueled my interest more in learning how

people see a brand. I led my store as the mentor who trains new employees, and after

three years, I left my store to look for a new emerging opportunity.

I bumped into my next opportunity on Rice’s campus, where a professor was trying to

throw away four hundred years of academic tradition: with the internet, do we really

need to pay for books, keep 14-week semesters, and take multiple-choice question tests?

Well, he has what I think is an innovative and disruptive answer to that question, so I

joined his team, learned a few technical languages, gained experience in online

publishing, and helped him develop marketing materials to convince other academics to

contribute to his project. I’ve worked in online education for the past two years, through

graduation, taking on more responsibility every chance I get.

Here’s where I am now: I’m ready to move to a more serious marketing role, stay ahead

of trends in digital media, and work at an agency that values the exploration of new ideas

modeling behavior to optimize marketing strategy. I believe success in digital marketing

comes from watching the evolution of internet behavior, and I want to join a team that

leads this exploration to create innovative strategies for their clients.

If you have any questions about my creative abilities or academic qualifications, give my

mentor and former professor, Ann Iverson, a call (713-622-6936). She can give you an idea

of my fit in advertising through the eyes of someone who laid the foundation for the

industry.

TEL 6 1 7 - 2 9 9 - 9 0 2 2 EMAIL J A R E D . A D L E R @ G M A I L . C O MT W I T T E R @ J A R E D A D L E R L I N K E D I N . C O M / I N / A D L E R J CJARED ADLER