Jaqard pitch (Dec 2013)
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Transcript of Jaqard pitch (Dec 2013)
J A Q A R D
E n h a n c e y o u r s t y l e
Looking for style advice? A community of stylists ready to help
?
H o w i t w o r k s
Snap a photoask a question...
Stylists browse cataloguefor matching items
Buy recommendedclothing
Crowdsourcedfashion tips
A liate marketing Temporary shopson mobile/web
Unconventional marketing
2013 2014 2015
B u s i n e s s m o d e l
Shop inside the app
- Embedded catalog: 100s of shops
- Redirection to shop sites
- Track sales through 3rd party platforms ( eg. Zanox, Tradedoubler, Linkshare, .... )
- Commission: 5%-20% on orders value
- Common practice for fashion market
A f f i l i a t e m a r k e t i n g
- Embedded catalog: 100s of shops
- Redirection to shop sites
- Track sales through 3rd party platforms ( eg. Zanox, Tradedoubler, Linkshare, .... )
- Commission: 5%-20% on orders value
- Common practice for fashion market
Showcase for emerging brands Capsule collections
T e m p o r a r y s h o p
- Scouting for emerging brands / Capsule collections from established brands
- Exclusive items
- Limited time ( 1 month / 1 week )
- Limited quantity
- Impulse purchases
- Drop shipping ( no warehousing )
- 35% commission
Promotions, analytics,
o ers
U n c o n v e n t i o n a lM a r k e t i n g
- Sponsored competitions ( eg. “most voted advice wins a coupon for shop XYZ” )
- Brand awareness ( eg. “use brand XYZ as advice and get rewards” )
- Sponsored catalog entries
- Jaqard analytics for business
- DIY targeted offers
- Sponsored competitions ( eg. “most voted advice wins a coupon for shop XYZ” )
- Brand awareness ( eg. “use brand XYZ as advice and get rewards” )
- Sponsored catalog entries
- Jaqard analytics for business
- DIY targeted offers
B u s i n e s so p p o r t u n i t y
USA: clothing 10% purchased online, $45bln in 2014*
France: ~50% adults shop for clothing online**
Japan: clothing 1st online category **
Russia: +40% online apparel 2012**
UK: 39% 18-34yrs-old seek fashion advice on facebook***
* Moodys, Apparel Retailers at the crossroads, Feb 2013
** Y-Stats, global clothing B2C e-commerce report 2013
*** Drapers, Etail report 2012
Jaqard is the first social shopping app to mix:
- Peer-to-peer interaction
- Handmade recommendations
- Embedded shopping
in a premium design environment
W h y U s
Shopping
Social
Contests, giveaway
MobileAdvertising
Bloggers & pro stylistsenlistment
M a r k e t i n g s t r a t e g y
Mauro LongoneCEOERP consultant for fashion
Stefano PeruzziMobile Developer5 yrs as iOS dev
Marco MartiniUX DesignerTaento.com
Jennifer CatalanoMarketing ManagerUSA Marketing/PRLuxottica, Procter & Gamble
Allegra CatolfiUK Marketing/PR
Gabriele StringaItaly Marketing/PRBobos.it Editor in Chief
Giorgia ChiampanItaly Marketing/PRBobos.it Editor in Chief
Enrico BaccianiniSysopVodafone, EU
Laura AngiusAdvisor(Privalia global manager)LoveTheSign owner
T e a m
M i l e s t o n e s
18th October 2013: test iPhone app released in Italy, 10 shops
18th February 2014: app v1.4, UX revision, international launch (USA, UK, DE, FR, NL), 40 shops
1st February 2014: Web version, new countries (RU, KR, BR, ES, ...)
1st September 2014: Temporary shop launch
September 2014: Android version
October 2014: Jaqard for business (analytics)
February 2015: DIY promotions for brands