Marketing Case #84

Overview of IndustryHonda and GM announced to cooperate for fuel cells, against the automatically technology. Both of side, had been invested the new energetic vehicle and pursued collaboration third party capabilities. It accelerates the invention, call to the shortage of energy, and responsible with car making on elimination gas. Not only for the automobile, but applicable for other cutting edge, drive a role of new innovation. Honda Story 12th

Honda surfaced the failure many times. Owing to earlier mistaken, immediately recover the entire steps, and break down the processing to revamp for new innovation. In the beginning to start the vehicle business, ability is limited to invent the products, but becoming the step up, it reinforce the robust infrastructure.

All unities In the crunch time, Fujisawa stood in front of Labor Unions, apologize for insufficient paycheck. He stimulated the audience to believe the recovery sales in the next year, will back to negotiation again with abundant profit next March. It hit the heart of all them, entrenched unstopping claps.

Back Again

European RaceBecoming better and better business condition, went for The Isle of Man Tourist Trophy Race, yearn for all racers. It was consist of mountain and eclipse course, tough for all racers to go through. At this time, overwhelmed the speed and power of European vehicle, Honda was disappointed, but it ignited his mind.

Inspired by the PinoneerWitnessed the European abilities, Honda set the goal to catch it up to the top levels. In an immediate, organized the new divisions to win the next race. Despite of his willingness, Honda would embark on the next models to the market, generating the cash and market share succeeding to latest one.

New Powerful Engine..

Next E modelUnveil the new models, Dream SB 14.5 horsepower motor, Dream SA 10.5. Over 10 power is first time to Honda, moreover it overwhelmed other engines, that Honda never won the game to run upward the mountain Fuji. It promoted their new models, and achievement was appraised among bike racing.

Win

Every Failure is a stepping stone to the success

Asama mountain race is renowned among race geeks. Even though, Honda lost many games, with intricately adjust for these challenges. Because of excessive advanced technology, sometimes out of order it on the race. Good lessens for engineering teams to learn and apply for the next trial.

Burden..