Marketing Case #62

Overview of IndustryAutomatic brain function will apply to another options to fuel it as next innovation. Artificial intelligence is core competence, not being ignorant of adaption, for all businesses. It compels to pursue the new object, that Chinese development perhaps surpassed these games, Alibaba also raised the hands as exclusive candidates for this turmoil. That’s notable competitions.

Toyota Story35Since the bubble was broken, as well as ceased of flourish on rapid growth, Japanese economic condition was deteriorating. It infected among automobile industry, gave an additional blow, raising the consumer tax hit the totally sales, in consequences, decreasing new comer on this market. From these terms, we had our life under the deflation circumstances.

Emergency for New SalesIn 1999, the number of enrollments defeated over 4 million, in other words, it means less demand for purchasing new automobiles. Not only for economical transition, but high durability is also, reluctant for consumers to change the mind. On the other hand, small car needs incrementally, that because, social environment affected.

Bubble

Brand RenovationRespond to the woman demands, recruiting new members from outside, mainly youngers on coherent strategies. Because Toyota’s brand had been avoided among them, would launched project for setting different target. Through this terms, cooperate with Panasonic, some travel agencies.

Small Car DemandSince the era has been shifted to the small car needs, includes woman oriented model, named “Vitz” marketed to new demands. Accords to the market penetration, Honda or another rivals also revealed exclusive models, people was immune to purchase it. Toyota raised the injection of ratio, accelerating to develop this business.

Toyota

Daihatsu

Inject

Sales StrategyRenovated channel strategy, comprehensively service provided to customers, insurance, used car, other services. Reuse automobile sales surpassed the new models, and made huge impact for Toyota’s market, competitors erodes this potential regions. Solve issues, owns division to operate these channels.

ToyotaUsed Car

Recognition NetworkReferring Internet Technology, launched image cognitive censors, squeezing customer resonation, and improvement. Extensively, online shopping, entertainment, moreover financial networks, on purpose to amplify the fulfillment service through new technologies.

Shopping

Finance

Entertainment

Logistic