Marketing Case #25

Overview of IndustryIn accordance with the rapid growth among bubble, their life-style, business, surrounding had tremendously changed. Electric makers took a significant role as representative in Japan. Initially, exporting or localizing with hand-in-hand each region, moreover require social responsible as a leader in the domestic market.

Panasonic Story6Panasonic also reputable Japanese enterprise, exporting to overseas. For bringing their presence as well as social leader, positively adapting innovative system, circumstances in-out offices.All their mind still remaining in Japan, adding, it succeeding in the next generations.

High wages, efficiency In those days, still not pave the system for taking holidays or relaxing in Japan. To enhance their efficiency, both rest with dealing as equilibrium to ordinary work. Under the severe market condition, though seems severe for maintaining, he proclaimed to regard it as first priority.

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Business days Holiday

Community associationFor engaging brand management, it aggregate the numerous addicted into the community for squeezing their needs. Nowadays, online communities bigger presence, for a long times ago, there already real community system emerging in Japanese market.

Product AAddicted

Product CAddicted

Community Product BAddicted

Social Responsibility As well as getting famous, it indispensible to be in charge of social responsibility. Contributing to the development countryside, aggressively established the factory to correspond the regional needs, furthermore awaken the sleeping prosperity.

Establish Factory on Countryside

Generate Employment

Create Social Donation

Funding social problem

Fund

Engineering PromotionExpanding their technologically expertise, it revealed on exhibition. In 1970, biggest expo held in Osaka, they also participated in it with up-to-date their asset. It was highly opportunity to take it exposure for public, moreover visitors from oveseas.

Time Capsule

Consumer FirstEven if once bunch of bothering came to them, managed to overcome severe situation with philosophy “Consumer First”. For repairing, correspondance to consumer voice, establish specific organization.

Consumer Correspondance

ProblemA

ProblemB

ProblemC

ProblemD