Marketing Case #17

Overview of IndustryOn the deflated condition, new industry had come up to this turmoil in Japan. You can see so many convenience stores here, as well as Japanese dollar store, so-called 100 yen stores. Owing to shifting our style for purchasing cheaper one, tremendously growing counterpart, commonly accepted Japanese people.

100 yen store StoryIt getting more popular among east Asian countries, as well as in China or other closer ones with Japan. Long journey with deflation will lead the presence to one of the top industry, as a contribution for each family or any person to stock for their own life .

Cost reductionAssigning the Part-time job as a staff, incarnated their ideal strategy for cost reduction. It enabled them to keep low prices, all 100 yen (one dollar balancing between Yen and dollar).

Part-TimePart-Time

Along the Public PlaceIf we could imagine, there is comfortable shops along the street, where you walk home, would be so nice. Whole strategy, for reaching out their target, emerging on the street where many of customers, housewife, students crossing.

100 yen

100 yen

Seasonal Products We have four seasons in Japan, spring, summer, fall, winter, each terms, with their own character. The turning the seasons, correlated with the trend what the customer will choose.

A

BD

C

Spring

Summer

Fall

Winter

Remaining over the deadlineShowing until the deadline, whenever you’re coming, allow for accessing their products. On the contrast, convenience store, rotating the product cycle for stimulating consumer to reach new one.

Convenience Store100 Yen Shop

Displaying until the deadline

Rotating popular one

Free managementAs for the sales result, all depends on the manager on the each shops. Not only for managing it, but authorized as for stocking the products. Free administrative system allow them highly motivated.

100 yen