Marketing Case #13

Overview of IndustryWii is well-know as the machine to experience the exercise at home, over fifty millions of sales all over the world, one of the pioneer to brought innovation into game industry. Having fun with family, friends, or any other communities available if you wanna do together. Nowadays, we go through moving ourselves on smartphone app, but some followed them.

Nintendo 2st StoryYou can find the tips for the innovation through your casual life. The core idea for creating Wii, consist of their everyday pile, symbolized the way ”Create that no one never reached”. Their own way tells us, for gaining competitive power, correlated with far deducting to produce new one.

Reverse ThinkingOne of the engineer, Yokoi Gunpei, invented the function, not the relation between gun and target, but it converted into telecommunication equipment as a toy, it enabled to play outside without any target.

send

recieve

recieve

send

SimplificationRemoving the unnecessary function, it enables to reduce the cost, contribute the their customer with converting the target into kids. All the idea that proceeded is, where the dispatch with their consumer.

CostRemove

The sense of smell for market transitionOne of the popular game, “Game & Watch”, over forty millions of people bought in the world, seed of them is casual idea. Fortunately, the liquid crystal for this diminishing, owing to the commoditization, invented with minimum cost.

Effect of economies of scale

Reduce the cost

Aiming for spare timeWhen you’re waiting for the train, friend, bus, you might spend spare time. Filling the short term, people reading book or being on social media, online, they had own eye to the direction for compensate it.

What should we do on spare time?

Playing and Practical UsePurchasing the game for only playing? You might feel it wasted, but it persuades you with practical function. Keeping in mind for contributing the consumers life with combining practical and fun.

GameWatch