Japanese FDI in Ireland - A new Perspective using Kano
Transcript of Japanese FDI in Ireland - A new Perspective using Kano
Location Specific Determinants Of
Foreign Direct Investment
Ronan Coy Fujitsu Ireland
Kathryn Cormican NUI GalwayImage Source: Flickrcc.com
An Exploratory Study Of Japanese Investment In
Ireland
SITUATIONRESOLUTI
ONCOMPLICATION
2
THE RESEARCH OBJECTIVE
3
THE LITERATURE
4
THE RESEARCH METHODOLOGY
5
THE FINDINGS
6
THE CONCLUSION
1
THE PROBLEM
To Find The Location-Specific
Factors That Influence The
Decision By Japanese
Firms To Invest In Ireland
Image Source: PresenterMedia.com
Image Source: Slideshare.net
WITH LOTS OF READING A PATTERN OF
BASIC, PERFORMANCE & DELIGHTER
FACTORS “JUMPS OUT”
Delighter
Source: Adapted from [Lai and Wu 2011], [Yang 2005], [Kano, et al. 1984], [Berger, et al. 1993]
THIS PATTERN IS THE KANO MODEL OF QUALITY AND SATISFACTION
SITUATION RESOLUTIONCOMPLICATION
2
THE RESEARCH OBJECTIVE
3
THE LITERATURE
4
THE RESEARCH METHODOLOGY
1
THE PROBLEM
SITUATION RESOLUTIONCOMPLICATION
2
THE RESEARCH OBJECTIVE
3
THE LITERATURE
4
THE RESEARCH METHODOLOGY
5
THE FINDINGS
1
THE PROBLEM
TOP 5 FACTORS By
Combined ImportanceTax
Skills
Political Stability
Regional Market
Government Role
62%
54%
46%
38%
38%
“PEOPLE QUALITY TRIANGLE” Suggests Japanese Investors Find Quality People Both
Important And Satisfying
DysfunctionalIncreasing Dissatisfaction if
Reduced
FunctionalIncreasing Satisfactio
n if Increased
“THE RISK SPIRE” Suggests Japanese Investors Are Risk Averse
DysfunctionalIncreasing Dissatisfaction if
Reduced
FunctionalIncreasing Satisfactio
n if Increased
“THE GOVERNMENT WEB” Suggests Japanese Investors Value
Stable & Business-Focused Government
DysfunctionalIncreasing Dissatisfaction if
Reduced
FunctionalIncreasing Satisfactio
n if Increased
“THE INDUSTRIAL DEVELOPMENT CIRCLE”
Suggests Long Term Industrial Strategy is Important but not a
Primary Satisfier
DysfunctionalIncreasing Dissatisfaction if
Reduced
FunctionalIncreasing Satisfactio
n if Increased
SITUATIONRESOLUTI
ONCOMPLICATION
2
THE RESEARCH OBJECTIVE
3
THE LITERATURE
4
THE RESEARCH METHODOLOGY
5
THE FINDINGS
6
THE CONCLUSION
1
THE PROBLEM
2. Japanese Investors
Share Similarities With US Firms
Low Cost Overheads Where Quality Infrastructure & Tax Policies Reduce Operating Costs
An Open Economy With Trade Links And & Access To Regional Markets
High Levels Of Productivity, With A Skilled And Educated Workforce
Source: McDonalds.com
UNDERSTANDING FDI INVESTOR SATISFACTION
USING KANO PROVIDES A NEW WAY TO LOOK AT
INVESTMENT
It is possible for Ireland to FOCUS LIMITED FUNDS ON STRATEGIC AREAS OF FDI Policy Development
SITUATIONRESOLUTI
ONCOMPLICATION
2
THE RESEARCH OBJECTIVE
3
THE LITERATURE
4
THE RESEARCH METHODOLOGY
5
THE FINDINGS
6
THE CONCLUSION
1
THE PROBLEM
Any questions contact me Twitter: @ronancoyEmail: [email protected]