Marketing Case #7

Overview of IndustryWe can enjoy the music with walking, running, or wherever you want. The iPod is most famous tool for all people without any doubt, but we called “walkman” is one of the pioneer into this market. They all contributed to expand this market for the consumer and connect it to the digital streaming service.

Sony 3rd StorySony is well-know the company as a pioneer of the portable music industry. They invented “walkman” it’s one of the first innovative idea for walking with music. Nowadays, we can enjoy the music streaming service wherever you want , it includes so many history, to create this innovation.

Educational SystemThe principal investigator, Nobutoshi Kihara, holding a class to inherit their technology for youngers and adopt the new creative idea from this community. This is why Sony’s technology can succeeded to the next generations.

Inherit the technology

Global VisionSome famous electrics makes are joined the cooperation lead by Sony to generalize the their own technology, for standardization, called “U-standard”

Standardization = USB (example )

Standardization = keyboard (example )