Marketing Case #16

Overview of IndustryDuring the World War Ⅱ, crunch time had come, regulated by the government what permitted to promote through advertisement. On ceased, new wave for this industry brought them into innovative world, it evaluated as a delivering way to promote their statement.

Dentsu 2nd StoryDentsu had overcome the crunch time with passionate vision, lead by fourth-president Yoshida Toshio. It helped to penetrate advertising business into Japanese market, and all contribution, climbed up their presence to the top of leader among this competitiveness.

Media transitionFor penetrating the notification from government to public, something to broadcast, radio is selected as a solution. Embarking on this story, more popular whom people seeing and listening the advertisement.

Radio

Advertisement

Reaching to publicBroadcasting on the radio, not only for publicity, but deducting the cost, comparing to the paper one. Eager to push it up for the public promotion, and broaden with cheaper cost.

Radio Publish

Paper less

Company Philosophy Dentsu is well-known as a one of the toughness sales team for advertisement. Their spirit derives of the founders mind, it emerging as a listed and told story to their employee.

Our vision is ・・・

PunctualityWithout wasting time, strictly time-saving is inevitable for all employees. One of the Japanese culture, keep in mind punctually, outstanding on their posture for business.

Today Tomorrow

Rebuilding the networkFor penetrating the network through the radio, Dentsu negotiated them to work as a one team, not isolated one. For this assembly, widespread network pervaded to all of Japan.

Local Network

Local network

Local Network

Local network

Local Network

Dentsu

NetworkSupport

DiversityWith each professionalism, all employees, required to acquire the advertisement knowledge. Through this development, combining their savvy for creative innovation.

Dentsu（ Learing Ad knowledge）

Train Industry

BankIndustry

AutomobileIndustryFashion

Industry