Janus Worldwide

Konstantin Josseliani

www.janusww.com

Localization into Central Asian Languages

Emerging Localization Market

Fact and Figures

• XVIII-XIX – Districts of Russian Empire

• 1918 – Central Asian Republics of USSR

• 1991 – Independent States

• XXI – Euro-Asian Economic and Custom Union

Fact and Figures

• Territory: 4m km2.• Kazakhstan – 2.72• Uzbekistan – 0.45• Tajikistan – 0.49

• Population: 66m• Uzbekistan – 30• Kazakhstan – 17 • Tajikistan – 8• Turkmenistan – 6 • Kirgizstan – 5.5

• Largest cities: Tashkent, Almaty, Astana, Dushanbe, Bishkek, Ashgabat

Fact and Figures

• GDP: USD 407bn• Kazakhstan – 232 (57%)• Uzbekistan – 103 (25%)• Turkmenistan – 43 (11%)

• Industries: • Oil&Gas, Mining, Agriculture

• GDP Growth Rate• Turkmenistan – 13% (highest rank for CA and

EE)• Uzbekistan – 7-8%• Kazakhstan – 7-8%

Language Environment

•Kazakh

•Uzbek

•Turkmen

•Kirghiz

•Tajik

•Russian

Kazakhstan

•Largest Economy – GDP 232b

•Largest Territory – 2.72m

•Level of Education – 99%

•High Level of Reserves – Oil, Gas, Metals, Minerals

•Support of Private Enterprise

•International Cooperation – CIS, Europe, USA

Kazakhstan - LSPs

•Local offices of MLVs (virtual)

•RLVs with production and/or sales offices – 4-5

•Local SLVs – 180-200

•Freelancers

Kazakhstan - Buyers

Kazakhstan – Rates & Market

•Rates:

• Freelancer - $0.08-0.16/word

• SLV/RLV - $0.14-0.18/word

• MLV - $0.20-0.26/word

•Market Volume:

• No general statistics available

• Not less than 50m USD per year

Risk Management - IT

•IT Infrastructure

•Tools Knowledge

Risk Management – Human Factor

•Inhouse vs. Freelance

•Local Mentality

Risk Management – Language

•Kazakh vs. Russian

•No Established Terminology

Risk Management – Economy

•Currency Fluctuations

•High Level of Migration

Lessons Learned

•Working with a Customer

• Personal Contact on CEO Level

• Long Negotiation Cycle

• All-in-One Rate

• Local Contact in Operation

Lessons Learned

•Working with a Linguist

• Inhouse is better than Freelance

• Training is a Must

• Deadline, Communication and Tools

• Knowledge are in Focus

Lessons Learned

•Building an Office

• Sales or Production

• Investment with long-term ROI

• Local Mentality

Lessons Learned

•Government Role

• Compliance

• Regulation

• Terminology Approval

Thank you!

info@janusww.com