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The PCAARRD publications team with the staff of the Municipal Agriculture Office, Villasis, Pangasinan represented by Municipal Agriculturist Reynaldo Mundo (Center) (Photo by YACLee)

Communication materials for ECCD pretested in Masbate provinceA team from the College of Development Communication visited the towns of Aroroy and Milagros in Masbate on January 25-27, 2017 to conduct pretesting of communication materials and to interview stakeholders toward producing a documentation and significant change video about the project “Strengthening Local Early Childhood Care and Development (ECCD) Programs through Communication for Behavior Change and Community Empowerment Initiatives.”

The team was welcomed by Aroroy Mayor Arturo Virtucio, Milagros Vice Mayor Natividad Magbalon, and their respective municipal social welfare and development officers. Other ECCD stakeholders, such as barangay officials and volunteers for supervised neighborhood play, also met with the CDC team for updates on local communication initiatives toward improving ECCD, including day care service.

Materials pretested among parents, day care workers, and local broadcasters are the following: radio drama series; radio plugs, educational board games; poster-comics with calendar; and broadcaster’s manual. These materials were identified during the needs analysis conducted in line with strategic communication planning and developed by CDC-based student organizations.

continued on p. 2

PCAARRD Publications IA Team presents initial research findingsThe team behind the PCAARRD Publications Impact Assessment presented the initial results of their research to PCAARRD’s Socio-Economics Research Division and the Applied Communication Division last January 12, 2017. Data presented were gathered in 23 provinces in Luzon and Mindanao since July 2016. The survey was carried out among 521 respondents, which include municipal

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January 2017Vol. 9 No. 1

THE OFFICIAL NEWSLETTER OF THE UPLB COLLEGE OF DEVELOPMENT COMMUNICATIONdevcomm il

agriculturists (or FITS managers), progressive farmers, broadcasters, staff of several non-DOST government agencies, and students, faculty members, researchers, and librarians of state universities and colleges.

The Team has started data gathering in the rest of the provinces in Luzon, and will continue to gather

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CDC faculty join seminar on innovative teaching

Several faculty members of the College of Development Communication participated in the 1st Honing Innovative Teaching Skills Seminar (HITSS) held on January 16-18 at the Lima Park Hotel in Malvar, Batangas.

Dr. Benjamina Paula G. Flor and Dr. Mildred O. Moscoso served as resource persons, while aProf. Mark Lester DM. Chico was one of the speakers on the last day of the event. Dr. Edmund G. Centeno was one of the facilitators on the second

Comm materials...

day, and Dr. Pamela A. Custodio was among the 50 participants.

The three-day activity featured workshops on psycho-social needs of 21st century learners and strengths of experiential learning. There were also panel discussions on technology-based learning, distance learning, creative teaching methods, and assessment of various teaching/learning approaches.

The panel discussions facilitated by Dr. Centeno were on technology-based learning, which covered topics such as game-based learning and augmented

reality simulations.In this panel, Dr. Flor discussed e-learning tools and e-learning systems. She also promoted the use of learning management systems in the distribution of e-learning materials.

For the discussion on innovation and creativity in teaching, Dr. Moscoso was the panelist for the social sciences and humanities cluster. The seminar, according to her, is a good opportunity to gather the UPLB senior faculty because it gave everyone an opportunity to be updated on millennial students. “Particularly on how they learn and how we can best teach them with creativity and through the use of emerging learning technologies and strategies,” Dr. Moscoso added.

aProf. Chico, as then outgoing director of the Learning Resource Center (LRC), enlightened participants on how they can maximize services available at the LRC and the Interactive Learning Center headed by Dr. Maribel L. Dionisio-Sese.

The seminar is the university’s first faculty training on effective teaching of millennials through innovation and creativity. (CSBucu with inputs from OPR website)

data in the Visayas starting March 2017.

Three separate focus group discussions with selected respondents will also be conducted to find out the impacts of the

continued from p. 1

PCAARRD Pub IA Team... continued from p. 1

Parents of daycare pupils participate in the pretesting of educational board games for ECCD. (JLRRoble III)

Dr. Mildred O. Moscoso (center) during the panel on innovation and creativity in teaching held during the second day of the 1st HITS Seminar (Photo from OVCAA)

publication Philippines Recommends Series in their work.

The team is composed of aProf. Garry Jay S. Montemayor, aProf. Hermilea Marie C. Castillo, and aProf. Aldo Gavril T. Lim from the Department of Science Communication;

aProf. Aletheia G. Canubas from the Department of Development Journalism; and Ysabel Anne C. Lee, Rohanne Karole D. Ablang, and Jarah Kaeshav F. Andrion, Project Staff.

The Project will run until June 2017. (YACLee)

Aroroy and Milagros are among the six focus areas of this project funded by the United Nations Children’s Fund through the UPLB Foundation, Inc. Other focus municipalities are Bobon in Northern Samar, Mamasapano and Parang in Maguindanao, and Siayan in Zamboanga del Norte.

In implementing the project, CDC partnered with local development communication experts in Samar and Mindanao.The CDC team that visited Masbate is composed of Dr. Mildred

Moscoso, aProf. Kabzeel Sheba Catapang, Joseph Lydio Roble III, Kamille Anne Anarna, Remsce Pasahol,and Mario Maningas. (KSGCatapang)

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Chico, Osalla on study leave

Dagli supports sustainable food project for IPsaProf. Winifredo Dagli met with indigenous people in Kiangan, Ifugao province on January 6-7 to support the community’s plans and efforts toward being organized and recognized as an indigenous people’s organization. The initiative resulted from their participation in the project “Sustainable Food System of the Indigenous Peoples in the Philippines” by Dagli and two others from UP constituent campuses.

In the said meeting, the community finalized the organizational constitution and by-laws. The members also elected their first set of officers.

The project started as a two-year action research wherein Dagli served as technical and development researcher. He conducted the research along with then aProf. Melanie Narciso of UP

Los Baños, and aProf. Eduardo Roquino of UP Visayas.

The municipality of Kiangan, as the participant community, partnered with Legal Assistance Center for Indigenous Filipinos

(PANLIPI) in linking “nutrition, agroecology, and culture towards food secure and resilient IP communities.”

The action research culminated in a donors’ forum during which the following projects were proposed: (1) expansion of the market for Tinawon rice (Ifugao heirloom rice); (2) establishment of a genetic seed bank for indigenous species of vegetables and cultivation of these species through school gardening; (3) putting up a crop museum to feature indigenous vegetables; (4) cultivation of indigenous shellfish found in rice paddies; and (5) revival of the traditional rice harvest thanksgiving festival “Bakle” (from the ifugao term for rice cake, “binakle”).

According to Dagli, development communication work goes beyond

Members of the Nagacadan community in Kiangana, Ifugao, discussing during one of their project activities. (Photo by WBDagli)

continued on p. 4

Chico

Osalla

Two faculty members from the Department of Development Broadcasting and Telecommunication, aProf. Mark Lester DM. Chico and aProf. Ma. Teresita B. Osalla, are on study leave starting this semester. They availed themselves of the Commission on Higher Education Graduate Scholarship Program

during the K to 12 Transition Period.aProf. Chico is currently on his first semester taking up PhD in Media Studies at the College of Mass Communication in UP Diliman, while aProf. Osalla is enrolled at the College of Public Affairs and Development in UP Los Banos, taking up PhD in Development Studies (major in Agrarian and Rural Development Studies, with cognate in Strategic Planning and Policy Studies). With her research proposal under development, aProf. Osalla plans to focus on the participatory processes of the government’s bottom-up budgeting program.

Both faculty members will be on leave until the 1st Semester of AY 2019-2020 to focus on completing their graduate studies.

Meanwhile, aProf. Rhodora Ramonette DV. Custodio of the Department of Educational Communication has just returned from her study leave. This semester, she is finishing her dissertation for PhD in Community Development under the UP Modernization Program-Doctoral Studies Fund while handling DEVC40 (Fundamentals of Educational Communication and Technology) and DEVC135 (Multi-Media Materials Planning and Design) classes. (CSBucu)

Custodio

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EDITORIAL BOARD

EDITOR-IN-CHIEF Jyasmin Calub-Bautista

ASSOCIATE EDITORCatherine S. Bucu

ADVISERKabzeel Sheba G. Catapang

CONTRIBUTORSYsabel Anne C. Lee

Denise Madeleine Gale Rocamora

LAYOUT Catherine S. Bucu

PHOTOGRAPHY Mario B. Maningas

Joseph Lydio R. Roble IIIYsabel Anne C. Lee Winifredo B. Dagli

http://www.devcom.edu.ph/devcommail

DDBT and DDJ welcome new staff

Dagli...

Gandingan Awards changed on 11th year

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The annual Gandingan Awards: UPLB Isko’t Iska’s Multi-Media Choice Awards of the UP Community Broadcasters’ Society Inc. underwent a major change in its deliberation process.

According to Gandingan founder and now CDC faculty aProf. Mark Lester DM. Chico, the change was meant to make the selection even more credible through this year’s panel of judges composed of experts in and students of communication, media, development, and other related fields. They have the “power and responsibility to select the most development-oriented programs

and personalities in radio, TV, and online media,” he said.

Now on its 11th year, the Gandingan Awards used to be given out to winners determined through a survey of UPLB constituents. This year, the process shifted from survey-based selection to panel evaluation. Panelists are expected to meticulously review all entries. The total of 46 awards to be given out this year covers broadcast and online programs and personalities.

The organization’s timeline was adjusted to accommodate the more tedious evaluation by the panelists. The deadline of submission for panelists’ reviews was postponed from the end of January to the end of February, in time for this year’s

CATHERINE “Caty” BUCUUniversity Extension Associate IIDepartment of Development Journalism

Bucu began her career as a writer-researcher for the Philippine Sports Commission in 2008. After this stint, she became a textbook editor for three years and later worked in content development for international e-learning startups. In content development, she was part of productions such as animated musicals for children and video lessons for senior high school.

As a creative writer, her works were published in Philippine Graphic and the Philippine Journal of Contemporary Literature.

Bucu holds a bachelor’s degree in Malikhaing Pagsulat sa Filipino from UP Diliman. She is currently finishing her thesis toward a master of arts degree in Comparative Literature.

JOEY PELAYOAdmin Assistant II (AV Technician Aide)Department of Development Broadcasting and Telecommunication

Pelayo has been with the university for almost a decade now, serving as administrative assistant for large classes at the College of Economics and Management. Now that he is part of the CDC, he works as an AV technician aide. He is part of the production team for Dito Sa Laguna and he provides assistance during studio recordings and location shoots around the province.

He graduated from the Colegio de San Juan de Letran-Calamba with a bachelor’s degree in marketing. Prior to moving to Los Baños, he worked as a manager of a motorcycle shop in Tanauan, Batangas.

awarding ceremonies to be held on April 8 at the D.L. Umali Auditorium.

Gandingan Awards is the first student-organized award-giving body within the UP System. This year’s entries highlight education-related issues, in line with the Awards’ current theme “Sulong Edukasyon.” First conceptualized in 2004, the first ever Gandingan awards was held in 2007, led by Meara Alyssa de Guzman and Ryan Jay Galang, now a research associate in the Department of Development Broadcasting and Telecommunication. (CSBucu, with report from DMGRocamora)

Bucu

Pelayo

communicating relevant information to stakeholders in projects such as this. Rather, development communication involves organizing people and linking them to appropriate institutions that can help provide support, as well as empowerment in decision-making.

The project team will work with the community from the design to the implementation of project proposals presented during a separate event in March

2016. All of these projects are expected to be carried out in the next couple of years. (CSBucu)