January 2016 Las Vegas, NV Thanks for attending today’s ... Expo...• Quick Tips on ways to get...
Transcript of January 2016 Las Vegas, NV Thanks for attending today’s ... Expo...• Quick Tips on ways to get...
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
Marketing On a Shoestring Cliff Quicksell, Jr., MAS+
President & CEO Cliff Quicksell Associates 301-717-0615
January 2016 Las Vegas, NV
Thanks for attending today’s presentation
cliff@ QuicksellSpeaks.com www.QuicksellSpeaks.com
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
Where we are today • Amazing industry • Have a plan • Warp speed technology • Lack of loyalty, lots of players • We market wrong, it’s not about US its them • Engaging, consistent and relevance • As humans we have choices
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
Today’s Learning Objectives Take-Aways and Desired Results
• Quick Tips on ways to get your name to go viral • Engage, get noticed and stand out • Creative thinking • Unique ways to market yourself inexpensively • Relatable, engagement marketing • Utilizing our strategic partners
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
Quick Tips • Free PR, industry magazines
• Donate to charitable events • Write and contribute articles • Become a resource through H.A.R.O.
• Help A Reporter Out • Offer free content, i.e. white papers • Keep your brand consistent • Embrace Social Media • Make use of “good” networking events
[Relevancy & Consistency are Key]
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
Blogging • Create a relevant BLOG
• Writing or video • Become a thought-leader • Comment on others Blog posts • Key’s ~ relevancy & consistency • Use video, get a YouTube channel
[Relevancy & Consistency are Key]
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
• Constant Contact…E-mail • Send hand-written thank you notes • Reconnect with old accounts
• Puzzle mailer example • Send out books…closeouts • Postcards • Utilize Video: MyEngagePage
Touchpoint Marketing
[Relevancy & Consistency are Key]
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
Utilize Video
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
Speak at or Create Events • Offer a class or seminar
• College, tradeshow, chamber • Trade for free booth
• Create a webinar • Top 10, How to…,
• Have relevant material available
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
What’s different?
How do you make it different?
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
Develop Your Own Creative Ideas
• What are trying to accomplish? • Who are you targeting…specifically? • What is the message? • What does success look like?
How do we do this?
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
• Creative Copy, Theme Development…
Consider these tips…
• Creative Packaging…
• Product Selection (shhh! consider closeouts)
• Unique delivery….
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
Closeouts…how could these be used?
What about distributor self-promos…?
What’s the “relevant” message?
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
Then there’s packaging…
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
Great Case Histor y to
What emotional triggers would a referring doctor
might have?
Tap into those, and you have
a winning concept!
Bear T-shirt Sharpie Cast Hangtag Message Delivery
Drive this Message
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
Conclusions & Questions • Utilize you vendors better • Develop a executable plan • Look at closeouts or utilizing self promos
differently • Remember packaging • Ensure it’s about them, not so much you • Have an amazing 2017
Connect with Cliff on…
Sign up for my weekly marketing blog…
cliff@ QuicksellSpeaks.com ~ www.QuicksellSpeaks.com
301-717-0615
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
“Marketing on a Shoestring”©2014 Cliff Quicksell Associates
Marketing On a Shoestring Cliff Quicksell, Jr., MAS+
President & CEO Cliff Quicksell Associates 301-717-0615
January 2016 Las Vegas, NV
Thanks for participating in today’s presentation
cliff@ QuicksellSpeaks.com www.QuicksellSpeaks.com