January 2015 C.B. “Bud” Johnston Library [email protected] [email protected].
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Transcript of January 2015 C.B. “Bud” Johnston Library [email protected] [email protected].
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Business plans
Company research◦ Competitors◦ Non-profits◦ Manufacturers, suppliers, distributors
Market research◦ Supporting your idea
Statistics◦ Demographics, financial performance data
Legalities ◦ Copyright, Patents
Advertising◦ Successful campaigns, Costs
Citing & Writing
Topics
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Managing Expectations
1.Why would this information be collected? Who, what?
2.Would it be published? Why, when?
3.Remember to look outside the box – search for broader categories rather than just a niche market
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Business Plans See how others have started their businesses.
• Library Catalogue
Title: Business Plans Handbook• 26 volumes of business plans • Businesses from all industries types
For costing out your business – use Financial Performance Data
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The Competition
Identify who is in the industry.
Public Companies
Thomson One
Capital IQ
Factiva
Bloomberg
MergentOnline
MarketLine
Analyst Reports
Screening
Screening
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Private or Subsidiary Sources
PrivCo Lexis NexisAcademic
Company Dossier
D&B Million Dollar
Database
Angel Investing
Venture Capital
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Non-Profit & NGO Sources
Imagine Canada
Foundation Center
Canada Revenue
Grant Connect
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Manufacturers & Suppliers
Encyclopedia of Products & Industries
Mergent Online – Horizon tab
Frasers
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Market ResearchDetermine successful means by which you can identify, attract, and convince your customers
Mintel + Mintel GMN
eMarketer
MarketLine
PassportPrint
Measurement Bureau
IBIS World
Statista
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The Customer – By the numbersFind data on demographics, household spending habits by geographic regions
Statistics Canada
National Household
Survey
Statista Western Facts
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Legalities
Copyright Patents
• Canadian Intellectual Property Office
• www.cipo.ic.gc.ca
• Scopus
• LexisNexis
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AdvertisingDiscover successful advertising strategies from other companies including costs.
CARDWARC
ArticlesSRDS
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Dotting the “i”s and Crossing the “t”s
• Use the library CITATION guide
• Assess your sources Are they Relevant, Reputable, Accurate, Unbiased, Current
Google may not be unbiased or reliable
• Explore the resources available to you via the library
Chat with us for help!!
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Writing Help
• Writing Support Centre• Student Development Centre • Room 4100• www.sdc.uwo.ca/writing
• Sign up for an appointment – call 519-661-3655• 1 hour-long• One-on-one meeting with a writing counselor
Chat with us for help!!
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Mine the expertise of the library staff Hands on practice
We are here to help you – please ask if you need assistance!
Thank you!