January 2014 National Sales Call - Presentation

“New Year, New You – Kick off 2014 with a Stylish Start!” ��

National Sales Call

JANUARY 2014

Stylist Spotlight of the Month

Lili Morton

Erie, PA • • • Joined: April 2013 Clients: 150+

Elite GOLD Stylist Net Sales To Date: Over $30k

Stylist Spotlight of the Month New Year Goal Setting & Planning

Stay Positive, Stay Focused & Be Consistent! •  Background: Moved from NYC à Erie, PA •  KR allows opportunity to provide styling services, regardless of geography!

Some month’s sales may be better the others, but always stay positive & focus on Clients (present + future)

TIP: Client Follow-up - Create folders in Gmail to organize your Client communication or a Client Tracker Spreadsheet – whatever works for you!

TIP: Lookbook consistency is key! Create public LBs and share them on social media every month! Send your Clients new LBs every month!


Tips to Succeed and LOVE what you do… Biggest accomplishments of 2013:

Sticking with something and succeeding! Starting your styling business can be challenging but so rewarding! Mentoring other Stylists to grow their business! Supporting and promoting positivity within the Stylist community! Always keeping Keaton Row at the forefront of every conversation! Every new friend, life event and special occasion is opportunity to style! Even if not all of they purchase, utilize your friends as sources of Lookbook feedback, sharing on social media and Client referrals!

k r

k r

k r

k r

friends

family neighbors

community connections

co-workers acquaintances


Goal Planning for 2014…

Hope to Accomplish in 2014:

Achieve ELITE Platinum Stylist Status! Secure a spot to celebrate in MIAMI!!!

Consistently surpass monthly sales goals, $10k+ every month! Follow-up and re-engage current Clients and always recruit new leads!

Meet Dani Stahl and learn from the best! In March – Return to NYC for a personal tour of the ASOS HQ with Dani Stahl!

k r

k r

k r


How to Achieve Your Goals in the New Year…

Throw FB contests for your Clients! Have your Clients post photos of themselves in their favorite looks styled by you! OR have your Clients post their biggest styling needs – Reward the winners with $25 KR giftcards! Engage your Clients and guarantee sales when the giftcards are redeemed! Revisit inactive and current Clients – Getting matched, recruiting the Client and making that first sale is the challenging part! Build on your momentum!

Keep Keaton Row in the forefront of your conversations! When you hear that someone got promoted, recently got engaged, lost a ton of weight… always an opportunity to take people on a “virtual online shopping trip!” Reach out to your FROGS… again! Make sure that you add a personal touch in explaining your KR business and services to those closest to you!

1

2

3

4

New Year Goal Setting & Planning

EARN $100 IN spending money EACH MONTH

WHAT TO DO NET SALES YOU EARN Sell $200 to 4 Family Members this Month $800 $100

Monthly Earnings: $100 Every month, reward yourself with new flats you’ve been eyeing!

PLAN FOR A luxurious vacation $350 EACH MONTH WHAT TO DO NET SALES YOU EARN Instead of shopping directly at Nordstrom or ShopBop, $2,500 $350 have your Family members shop through your Lookbooks!

3 Month Earnings: $1,050 Earn enough to enjoy a well-deserved vacation every 3 months!

SAVE $500 FOR A classic chanel bag EACH MONTH

WHAT TO DO NET SALES YOU EARN Send new LBs to Clients every month, $3,500 $500 Post LBs on Social Media and re-engage purchasing Clients!

6 Month Earnings: $3,000 After 6 months, be the proud owner of a new Classic Chanel Flap Bag!

What are your Goals for 2014?

Recrui'ng More Clients?

• • • • • • • • • • • • • • • • • • • • ELITE STYLIST

challenge

Elite Stylist Program?

• • • • • • • • • • • • • • • • • • • •

Earn More Every Month?

All of the Above??? Tell Us via Forms!

friends

family neighbors

community connections

co-workers acquaintances

Newest Tools & Features New Features for Lookbook Requests

For more details and FAQs: Resources Tab > LOOKBOOK

REQUEST COMMUNICATION TRAINING GUIDE

YOU commit to fulfilling requests within 72 hours & CLIENTS are notified that their Lookbook is being created.

Confirming LB Requests Deleting Lookbooks Requests

Old or multiple LB Requests on your Dashboard? Decline these Requests to remove them from your Pending Requests list.

Newest Tools & Features Les Nouvelle Integration

TOTAL INTEGRATION OF LES NOUVELLE ENTIRE INVENTORY IS NOW AVAILABLE IN THE CATALOG!

•  All Les Nouvelle items are now available for your Clients! •  Sort for Les Nouvelle within the KR Catalog for access to

new designers, high-end and luxe items! •  The perfect way to recommend investment items to

elevate your Client’s wardrobe!

Shop for Yourself + Add to Your Earnings!

TEMPTED TO SHOP FOR YOURSELF THROUGH KEATON ROW?!

Shop directly from one of Your Lookbooks:

Just add items into your shopping cart and checkout! Your purchases will count towards your

monthly sales + commission!

Newest Tools & Features Keaton Row Giftcards

Add Keaton Row Giftcards to all of your Lookbooks, year-round!

When you or your Clients gift KR Giftcards, the recipient automatically gets YOU assigned as their Stylist!

Gift KR Giftcards to your top Clients! Gifting them $25 to thank them for being an amazing Client will guaranteed sales when the giftcard is redeemed!

1

2

3

Giftcard Program Details: Giftcards can be redeemed starting on January 15, 2014. Giftcard sales do NOT qualify towards Stylist earningsor Elite Stylist Program - all sales are calculated upon Giftcard redemption

Winners from December Giftcard Contest $50 KR Giftcard + KR blog feature

+ automatic new Clients upon redemption!

Newest Tools & Features December Giftcard Sales Contest

Stacy Ga(o (Thanks to your Client, Gregory Gatto!)

Lisa Sligh (Thanks to your Client, Pat Denman!)

Jean Caggiano (Thanks to your Client, Heather Duvall!)

Stylist Incentives Private ASOS Headquarters Tour w/ Dani Stahl

CONTEST RULES: Net sales from 1/1-2/15, minimum of $2000. March 2014 ASOS tour dates to be announced soon.

2 Top Selling Stylists Win a private ASOS HQ Tour with Dani Stahl!

Winner(s) resides within the Tri-State area: Win a personal tour of the ASOS headquarters with Dani! Winner(s) resides outside of the Tri-State area: Win a $100 giftcard + personal, 1-on-1 Skype session with Dani to talk all things ASOS, Fashion & More!

Stylist Incentives Elite Stylist Sales Contest

CONTEST RULES: Open only to Top 50 Elite Stylists. Highest $ over goal from 1/1-1/24. February Fashion Show dates to be announced soon.

Winner resides within the Tri-State area: Attend NYC Fashion Week shows with Cheryl & Elenor!

Winner resides outside of the Tri-State area: Win a $250 giftcard + personal, 1-on-1 Skype session with Dani to talk all things Fashion Week & More!

Elite Stylist with Highest $ Over Goal in January Win a ticket to NYC Fashion Week!

Live Tweet with Dani Stahl

Wednesday, January 15

5pm PST / 8pm EST

Tweet us @keatonrow

#StahlStyle

Find these items in the "Trend of the Month” Category in the KR Catalog! Incorporate them into your “New Year New You" Lookbooks and send to your Clients! For example, create a 9-5 look using Navy Blues or a Date Night Look using Winter Whites! Be Creative and help your Clients get 2014 off to a Stylish start!

1. PLAID 2. VARSITY 3.WINTER WHITE 4. CAMOUFLAGE 5 .NAVY BLUES

January TOTM #NewYearNewYou Top 5 Winter 2014 Trends for Every Client

HOW IT WORKS: Throughout the month of January, take a picture of yourself wearing one of our top 5 trends! Plaid, Varsity, Winter White, Camouflage, Navy Blues Include with your photo: @keatonrow #NewYearNewYou #(Name of your trend) Prize: $100 Keaton Row Gift Card!

Example à

@keatonrow #NewYearNewYou #Camouflage

January TOTM #NewYearNewYou Instagram Contest

Stylist Earnings Updated Monthly Sales Commission

EARN MORE IN 2014

NEW $2,500 Monthly Sales Commission Tier

Introducing a new $2,500 sales tier to help you earn more monthly commission and celebrate your sales,

Lookbooks and service to your Clients!

New Stylist Training Calls Join for Exclusive Earnings & Incentives

Tuesday, January 14th

@ 5pm PST / 8pm EST

WEBCALL: http://www.anymeeting.com/emak1

Save The Date �February 11th, 2014

Keaton Row National Sales Call

Yours in Style,

Cheryl, Elenor & the Keaton Row Team

ELITE STYLIST

challenge

January 2014 National Sales Call - Presentation

Documents

Transcript of January 2014 National Sales Call - Presentation