Janta choupal pitch deck
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Transcript of Janta choupal pitch deck
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Janta Choupal ©“A smart app for smarter city”
(Patent Application # 2433/MUM/2014)
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The Team
Prabhakar Singh (Founder & CEO) Strategy & Marketing, Exp 7 Yrs
Ajitesh Karwade (Marketing Manager) Marketing & Execution, Exp 3 Yrs
Avinash Mahajan (CTO) Project Management, Exp 13 Yrs
Ashok Mehta (Software Specialist) iOS Development, Exp 5 Yrs
Jitendra Sharma (Software Specialist) Android Development, Exp 3 Yrs
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Our Story/Opportunity
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Our Story/Opportunity Contd…
• We all face such kind of problem.
• We don’t have time to complain about these issues.
• If someone takes initiative process is very cumbersome.
• There is no guarantee that issue will be resolved.
• No transparency in issue resolution process through leaders/bureaucrats.
• We are not properly connected with the people who actually affects our social life.
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Opportunity Evaluation
Evaluation Methodology:
• Door to Door Survey
We contacted 15000 house holds (approx)
• 65% voters don’t know who is their elected representative.
• 90% voters are not connected with their elected representatives through any medium.
• 99.99% voters had some social or civic issues.
• 70% of voters use smartphone
Here comes Idea of “Janta Choupal”
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Solution ~ Janta ChoupalWhat is Janta Choupal?
• World”s first Political Social Media application.
• It bridges the gap between actual voters/electors and their elected representatives.
How it works?
• Through this app electors of certain geographic location can report social issues/views through text, photo or video.
• User can vote, comment and share issues/views posted on the timeline.
• All the posted issues will be assigned to elected representative and he can’t change the status without commenting.
• Leader can also post his views and can take public opinion.
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Solution ~ Janta Choupal Contd…
Uniqueness of Janta Choupal:
• Registration Process: After basic credential user need to enter StateConstituencyLegislativeWard this will assign the hierarchy of elected representative to user pertaining to his location.
• Unique Algorithm: Through this user will be in automatic connection with his fellow ward user.
• Support for Issue: Issue will get endorsed by fellow ward users who are facing same problem by simply voting on it.
• Impact on Elected Representative: As issues are being endorsed by actual voters it has to be resolved at earliest.
• Unlike facebook & other social media it creates more connected local society for better social governance.
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App Screenshot:
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Rollout of Product/Service
• We have already launched our app (Beta Version).
• Currently there are more than 500 users on the app.
• Our app idea is unique and connects to general mass having all the content of virality.
• Now we are focusing on innovative marketing with the association of local elected representatives & media.
• We are giving seminars in colleges to spread awareness about our service.
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Social Impact of Janta Choupal• It will bring stake holder of society e.g voters,
elected representatives and bureaucrats in common platform.
• It will help to ensure better governance through individual participation of stake holders.
• This will enhance public responsibility towards society through “Citizen Journalism”.
• Leaders hierarchy would be inter connected through this app to ensure transparency and accountability.
• Common voter can directly associate themselves with elected representatives from Corporator to CM.
• Leaders/bureaucrats can work efficiently by focusing on the nature of the problem without much deviation.
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Engagement Factor of JC
Through partnership with local media we would announce:
• Issue resolution and follow-up
• Issue of the Day (Printed on news paper daily)
• Citizen Journalist of the Month
• Leader of the Month
• Leader’s rating
**Currently we are targeting 1lac user in Indore city for model development then we will expand to other metro cities.
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Competition
• Though political social media is a unique concept.
• All existing social media app/services e.g (facebook, whatsapp, twitter) are posing potential threats.
• As all mentioned services are “Global Social Media” we want to become “Local Social Media”.
• Content of our app would provide more engagement factor than rest of the lot.
• All globally centric social media are not concerned about to connect users locally.
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Target User base: 100 million active social media users.
• Marketing at targeted geographical area
• Research and data analytics
• Election Exit Poll (Accurate & cost effective)
• Ads of various Government or NGO schemes
• Election marketing through social media
• Survey through app
• Online poll
• News feed
Revenue Opportunities:
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Quick Bites:
• We are seeking appointment with MP govt for supplement of 181 service.
• Also seeking appointment with AAP’s Delhi Govt as our application resembles their “Swaraj Model”
• We aspire to become a powerful social media platform which would play vital role in next general election-2019
• Janta Choupal could be biggest marketing platform for all kind of election
• We want to become “Facebook of political social media”
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Testimonial/Awards:
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Thank You
Adwortech
www.adwortech.com & www.Jantachoupal.com