Janne Sivonen: Fairtrade & Corporate Social Responsibility
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© Fairtrade 2010 Janne Sivonen Executive Director, Fairtrade Finland April 16 th , 2013 Fairtrade & CSR Join Our Core
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Janne Sivonen's presentation at the Join Our Core event on April 16, 2013. http://www.aaltoee.fi
Transcript of Janne Sivonen: Fairtrade & Corporate Social Responsibility
© Fairtrade 2010
Janne Sivonen
Executive Director, Fairtrade Finland
April 16th, 2013
Fairtrade & CSR
Join Our Core
© Fairtrade 2010
Fairtrade – a global organization
working to secure a better deal for
farmers and workers.
© Fairtrade 2010
Fairtrade in
Finland – what
has changed in
15 years?
© Fairtrade 2010
© Fairtrade 2010
© Fairtrade 2010
The world around
us has changed
© Fairtrade 2010
1998 & 2013
• First Finnish CSR reports in 1990s – but still in
the niche.
• In 2013 the rules have changed – and they keep
on changing almost overnight.
• Individual companies singled out.
© Fairtrade 2010
What to do?
© Fairtrade 2010
Be invisible and hope for the best? Is
that good business for anyone
anymore?
© Fairtrade 2010
© Fairtrade 2010 © Fairtrade 2010
Or make a big
move?
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© Fairtrade 2010 © Fairtrade 2010
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© Fairtrade 2010
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© Fairtrade 2010 Project Title sits here
© Fairtrade 2010
Key success
factors for the
future
• Think big: broaden, deepen, strengthen.
• Have third party verification (ISO 65).
• Claiming ethical perfection is dishonest and dangerous.
• Empower the ones you are aiming to benefit.
• Be part of civil society.
• Be ready to change, CSR is a process.
