JANET EVANOVICH -...
Transcript of JANET EVANOVICH -...
JANET EVANOVICHSMOKIN’ SEVENTEEN
PRE-PUBLICATION PLANSONLINE MARKETING •Video trailer distributed to online
accounts, video portals, blogs,and book/entertainment sites
•Retailer-aligned ads on Google andFacebook to drive preorders
•Mobile website and custom iPhoneapplication launches
•Facebook platform launches to grow fan base and attract new fans
PROMOTIONS•Samplers distributed across the country
at beauty conventions, shopping events,airline shuttles, and via Evanovich fans
•Consumer contest: Win a trip to theJersey Shore
•Authorless event kits available
PUBLICITY•Specially-designed press kit•Major pre-pub account outreach
ON SALE JUNE 21, 2011 PUBLICITY•Author book signing tour timed to
on-sale week and movie release •National TV appearances•National radio interviews•National review and feature attention•Online interviews and features•TV and radio satellite tours
NATIONAL ADVERTISING•Network TV ads on the Today show
in author’s strong markets: Philadelphia, Detroit, Minneapolis, Seatle, Phoenix and Dallas
•National cable TV ads•National print advertising in USA Today•National outdoor advertising campaign
in New York, New Jersey, Philadelphia, Los Angeles: transit ads and phone kiosks
ONLINE•Interactive banner ads featuring
video and audio on sites including the New York Times, the Los Angeles Times,and book/entertainment sites
•Mobile banner ads and mobile text ads •Facebook ads using targeted creative
MOVIE TIE-INCross-promotions with
One for the Money movie, tentatively set to release
July 8, 2011, from Lakeshore Entertainment
JANET EVANOVICHSMOKIN’ SEVENTEEN
PROMOTIONS•Party Packs for fans •Cross-promotions with Dark Horse Comics
LIBRARY MARKETING•Appearances at major library conventions
On sale June 21, 2011Hardcover • 9780345527684 • $28.00/$33.00CeBook • 9780345527691 • $28.00/$28.00CBANTAM • THE RANDOM HOUSE PUBLISHING GROUP • WWW.EVANOVICH.COM
ONGOING PROMOTION
author photo: © Roland Scarpa
PUBLICITY•Major author keynote speaking
opportunities•Targeted outreach to special niche
markets
ONLINE MARKETING•Ongoing banner ads on major websites
and Facebook •Promotion in Random House e-newsletters:
Random Reads, RHRC, Mystery, What’sNew, and Fiction (150,000 subscribers total)