Parallels Automation – Executive SummaryJan Lekszycki, Sales Manager Hosting Eastern Europe

Oct. 2010

Parallels at a Glance

Parallels Automation Momentum

3

• Over 500 companies with over 1,500 automation modules

• Sites:‘04 – 75 ‘05 – 120 ‘06 – 200 ‘07 – 350 ’08 – 500

Telco/

ISP

Mass

Market

Hosting

’09 – 700+

VAR &

SaaS ISV

Parallels Value Proposition to Telcos & Hosters

• Grow revenue and profit

• Increase revenue and customer share of wallet by upselling and

cross-selling to existing customers

• Expand market reach and potential

• Improve existing services and develop new bundled services

• Quickly launch new services

• Stay ahead of changing market requirements and reduce churn

• Run business operations with minimal staff and capital

• Reduce operational costs and improve margins

4

SMB’s as End-Customers – what do they need from IT (I) ?

5

Parallels Automation: A Complete Solution

Parallels Operations Automation - Services & Infrastructure

MS OCS

Reporting

System

Accounting

System

Helpdesk

CRM

Parallels Business Automation Big Picture

Order

ProcessingTaxation

Workflow

EngineNotifications

Promos &

Discounts

Service Plan

Manager

E-Commerce Subscriptions

Fraud Screening Resellers

Parallels

Operations

Automation

Service Plan

Management

Service Plan

Management

Service Plan

Management

Internal

Provisioning

System(s)

SSL Gate

Payment Gate

License Gate

Domain Gate

CoreExternal

Services

ERP System

Internal

Services

Provisioning

Delegate admin – 4 Tiers of Control PanelsProvider Control Panel Reseller Control Panel

Customer Control Panel End User Control Panel

• Manage Infrastructure

• Manage Customers & Resellers

• Manage Products

• Order/Upgrade/Cancel Services

• Review Payments & Invoices

• Manage Users

• Manage Resources

• Manage Customers

• Customize Products

• Manage Services

• Manage Contact Info

• Request Support

Cut C

osts

Parallels Business Automation: Capabilities

• Services

• One-Time and Recurring Charges

• Define any kind of Product

• Services/Prices defined at the Resource-Level

• Product to Product Upgrades

• Online Store

• Customizable Storefront

• Completely Brandable

• Built using PBA API

• Workflows

• Customizable Order Flow

• Automated and Manual Steps

• System Event Handlers & Notifications

En

ab

leN

ew

Bu

sin

ess M

od

els

Parallels Business Automation: Capabilities

• Billing and Chargeback

• Recurring Charges

• One-time (Setup, Renewal, Transfer)

• Customizable Billing Periods

• Resource Usage Collection

• Promotions and Discounts

• Promo Codes, By Plan, Resource, Customer

• Fixed Promotion Prices and Percentage Discounts

• Promotion Periods

• Reseller Management

• Multiple levels of resellers

• Branded online store and Control Panel

• Resell Providers products or create their own

En

ab

le N

ew

Bu

sin

ess M

od

els

Cloud Services Available today with Parallels Automation

SaaS Delivery hundreds of applications as a service, based on APS

Standard

Microsoft Exchange Automated ordering, provisioning, billing, and control panels for

Exchange 2003, 2007 + 2010, Plus Customer AD Integration

Unified

Communications

Microsoft Office Communication Server (including R2/Voice)

Mobile Access

Messaging Security

Message Archiving

Microsoft SharePoint Automated ordering, provisioning, and billing for SharePoint sites.

Integrated delivery with Exchange. Track users and site storage.

MS Dynamics CRM Automated provisioning of Dynamics CRM accounts and users.

Virtualized Services Offer VPS, VM’s and Desktops and cloud computing

Dedicated Cloud

Hosting

Bare metal provisioning, IP address management, remote re-boot, and

automated re-imaging from a customer control panel.

Website Hosting Shared Webhosting on Windows (WBH) and Linux NG

No system in the market does what PA does! Delegated Management of all IT and

Services on Large Scale And Complete Back-office Automation

Softw

are

as a

Serv

ice

Infr

astr

uctu

re a

s

a S

erv

ice

Microsoft Enabled Solutions by ParallelsShared Web and

Database Hosting

Dedicated Hosting

Virtual Desktops

Virtual Servers/Cloud

Hosted CRM

Hosted Business Email

and Collaboration

Microsoft Online

Services

DNS

Coming

New

BPOS Syndication Module•Parallels Automation

• Leading Cloud Services Delivery software

from a Microsoft Gold Certified Partner

• Automated provisioning and billing for

BPOS Syndication

• Plugs into a CSP’s existing billing and

provisioning infrastructure

•Why Parallels?

• Time to Market: Providers get to market

with BPOS in as little as 30-45 days

• Profitable Bundles: Providers can easily

create/modify bundles to maximize ARPU

• New Services: Providers can quickly

launch new MS Services with no additional

work

Parallels

Automation

Additional Services

Apache

H2E

Module

Pro

FTPD

H2E

Caching

service

H2E NSS

plugin

Web-Serverk

sshdApache

H2E

Module

Pro

FTPD

H2E

Caching

service

H2E NSS

plugin

Web-Server1

sshd

Linux Shared Hosting Module NG (Next Generation)

• Load Balancer• Required for High Availability, Dynamic Load

Redistribution and Seamless Capacity Management

• Linux LVS can be used for cheap solution

• Any load balancing devices that provide direct routing and sticky sessions are supported as well

• Web-Servers• Every web-server can process requests for any site

• Apache was chosen to utilize its specific features (.htaccess …) widely used in existing websites and required for seamless migration

• Web-Servers are also handle FTP and SSH connections

• DB Servers• Customers’ MySQL or PostgreSQL databases are

handled by separate servers set

• NFS Shared Storage• NFS3 file systems are used to store sites content; all

file systems are mounted to all web-servers

• Configuration Database• Configuration of all sites handled by system stored in

Central configuration database

Load BalancerLoad Balancer

Sites’ configuration

(SQL)

Customers’

Databases

MySQL

PgSQL

DB Servers

Sites’ content

(NFS3)

HTTP(s) Requests

Internet

…

H2E Cluster Components

Configuration Database

Conf.DBConf. DB

Replica

File system1 File systemm

NFS Shared Storage

…

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Parallels SaaS Ecosystem Drives Customer Value

Access to channel of service providers

with access to 10M+ SMBs

Utilize applications to increase

customer ARPU and reduce churn

10M+ SMB Customers1000+ Service Providers100s of ISVs

Applications that solve SMB business needs

available through Marketplace and APS

Catalog

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visit www.apsstandard.org for more information!

Enables YOU to Be the “App Store” for SMB’s

Easily make

Solutions

available to

CSP’s

Customers the

APS

Application

Catalog

Over 1 million downloads in past 12 months

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300+ SaaS Options and Growing, based on APS

Visit the website of Parallels‘ Application Packaging Standard: www.apsstandard.org

eCommerce Hosting Module (ePages+APS)

Instant delivery of

Onlineshops for SMB‘s

Full upsell path

supported

Advanced options for

Enterprises

Integration ability into

ERP‘s, Delivery

Services and so on..

Full provisioning &

billing over Parallels

Automation

Upsell path

supportedMore information: www.epages.de

• Online backup software platform

• Online Backup Client

• Backup Server

• To be integrated with Parallels Automation (POA & PBA) !

• For Service Providers• Branded or whitelabel software

• Multi-tenant (3 layers) and scalable

• Integrates with HMC and Active Directory

• Available languages: English, Spanish, French, German, Dutch, Italian and Polish

• Backup-as-a-Service• SLA-based backup and recovery

• Supports Desktops and Servers for backup

• Support for all popular OS’s

• Support MS Exchange and SQL Server

Online Backup Module (BackupAgent + APS)

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Parallels helps its Partners become

profitable providers of Cloud services

Questions?