A Sound of Thunder Presentation - Reuben, Daniel F, Jamie and Alex dB
Jamie schwartz presentation
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Transcript of Jamie schwartz presentation
![Page 1: Jamie schwartz presentation](https://reader035.fdocuments.us/reader035/viewer/2022062418/555a0e27d8b42a76498b487f/html5/thumbnails/1.jpg)
Marketing of
13 June 2011
![Page 2: Jamie schwartz presentation](https://reader035.fdocuments.us/reader035/viewer/2022062418/555a0e27d8b42a76498b487f/html5/thumbnails/2.jpg)
Agenda
• A marketing challenge
• The marketing brief
• The campaign
• The results
![Page 3: Jamie schwartz presentation](https://reader035.fdocuments.us/reader035/viewer/2022062418/555a0e27d8b42a76498b487f/html5/thumbnails/3.jpg)
A Marketing Challenge?
• Historical drama
• About a man overcoming a stammer
• Releasing in a cluttered and competitive release environment
![Page 4: Jamie schwartz presentation](https://reader035.fdocuments.us/reader035/viewer/2022062418/555a0e27d8b42a76498b487f/html5/thumbnails/4.jpg)
The Brief
• Positioning:
• Ambition:
• How:
![Page 5: Jamie schwartz presentation](https://reader035.fdocuments.us/reader035/viewer/2022062418/555a0e27d8b42a76498b487f/html5/thumbnails/5.jpg)
The Brief
• Positioning: A jewel in our release crown
• Ambition: Make THE KING’S SPEECH a British institution. We want this to be the cinematic event of the year
• How: Unite the nation behind the release
• The campaign should be inspirational, British, contemporary and stylish.
![Page 6: Jamie schwartz presentation](https://reader035.fdocuments.us/reader035/viewer/2022062418/555a0e27d8b42a76498b487f/html5/thumbnails/6.jpg)
The Audience(s)
• Need a campaign that delivers the film simultaneously to younger and older audiences
• British Traditionalists & Middle England are our core– This older audience can typically take a few
weeks to come out.
• Reach out to 25+ cinema going audience to help break out
![Page 7: Jamie schwartz presentation](https://reader035.fdocuments.us/reader035/viewer/2022062418/555a0e27d8b42a76498b487f/html5/thumbnails/7.jpg)
Box Office Expectations
• THE YOUNG VICTORIA £5.1m
• THE DUCHESS £7.1m
• THE QUEEN £9.4m
• ATONEMENT £12m
• GOSFORD PARK £12.2m
• PRIDE AND PREJUDICE £14.5m
![Page 8: Jamie schwartz presentation](https://reader035.fdocuments.us/reader035/viewer/2022062418/555a0e27d8b42a76498b487f/html5/thumbnails/8.jpg)
The Release Date
• January 7 2011
• Awards season– Golden Globes– BAFTA– Academy Awards
![Page 9: Jamie schwartz presentation](https://reader035.fdocuments.us/reader035/viewer/2022062418/555a0e27d8b42a76498b487f/html5/thumbnails/9.jpg)
The Royal Connection
• Wills and Kate engagement
• Appeal of the Royals
• Press and publicity hooks
• Historically accurate
![Page 10: Jamie schwartz presentation](https://reader035.fdocuments.us/reader035/viewer/2022062418/555a0e27d8b42a76498b487f/html5/thumbnails/10.jpg)
The Campaign
![Page 11: Jamie schwartz presentation](https://reader035.fdocuments.us/reader035/viewer/2022062418/555a0e27d8b42a76498b487f/html5/thumbnails/11.jpg)
Early Poster
![Page 12: Jamie schwartz presentation](https://reader035.fdocuments.us/reader035/viewer/2022062418/555a0e27d8b42a76498b487f/html5/thumbnails/12.jpg)
Cinema Poster
![Page 13: Jamie schwartz presentation](https://reader035.fdocuments.us/reader035/viewer/2022062418/555a0e27d8b42a76498b487f/html5/thumbnails/13.jpg)
Cinema Banners
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London Underground
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Press
![Page 16: Jamie schwartz presentation](https://reader035.fdocuments.us/reader035/viewer/2022062418/555a0e27d8b42a76498b487f/html5/thumbnails/16.jpg)
Press
![Page 17: Jamie schwartz presentation](https://reader035.fdocuments.us/reader035/viewer/2022062418/555a0e27d8b42a76498b487f/html5/thumbnails/17.jpg)
Sustain Poster
![Page 18: Jamie schwartz presentation](https://reader035.fdocuments.us/reader035/viewer/2022062418/555a0e27d8b42a76498b487f/html5/thumbnails/18.jpg)
Press
Quality and mid-market titles to reach an older upmarket audience.
Titles included: Sunday papers; Sunday Telegraph, Sunday Times, Mail on Sunday, Sunday Express, Radio Times, Daily Telegraph, Times, Daily Mail, Daily Express, and the Evening Standard. For younger audiences, we included Metro, The Guardian and The Observer
![Page 19: Jamie schwartz presentation](https://reader035.fdocuments.us/reader035/viewer/2022062418/555a0e27d8b42a76498b487f/html5/thumbnails/19.jpg)
TV
• British, quality strand
• Family programming
• Christmas Day
• Older / Younger
![Page 20: Jamie schwartz presentation](https://reader035.fdocuments.us/reader035/viewer/2022062418/555a0e27d8b42a76498b487f/html5/thumbnails/20.jpg)
Exhibitors
Odeon
![Page 21: Jamie schwartz presentation](https://reader035.fdocuments.us/reader035/viewer/2022062418/555a0e27d8b42a76498b487f/html5/thumbnails/21.jpg)
The Results
• £3.5m opening weekend. Increase on week 2
• Averaged almost £1m a day throughout January.
• 730 cinemas across the UK played the film, screening to almost 8m people.
• A global hit - grossing nearly $270m
• The most successful independent Britishfilm of all time
![Page 22: Jamie schwartz presentation](https://reader035.fdocuments.us/reader035/viewer/2022062418/555a0e27d8b42a76498b487f/html5/thumbnails/22.jpg)
Thank You