JAMES BONDThe Evolution of a Pop Culture Icon

IAN FLEMMING’S JAMES BOND 1953

James Bond is a fictional character created in 1953 by writer Iam Flemming who featured him in twelve novels and two short story collections. The eating and drinking habits of bond reflected the personal tastes of the author.

SEAN CONNERY – 1962 TO 1971 Sean Connery played the role of Bond in film in the 1960s, but his style was still determined by the original 1950s character.

This 1950s inspired Bond wore the fads of the time such as hats, Hawaiian shirts, Nehru jackets, knit ties and black tuxedos and bow ties.

Fashion Fads

GEORGE LAZENBY - 1969

George Lazeby played Bond only once, in On Her Majesty’s Secret Service, but his 1960s groovy version went to later inspire the Austin Powers series.

Fashion Fads

Frilly Shirts, Go-Go DancersSuede suits, Flower prints

ROGER MOORE – 1973 TO 1985

Fashion FadsBig print ties, the Gun holster, wide lapels, flared pants and disco

The James Bond played by Roger Moore was a very 70s bond. He wore wide variety of coloured suits instead of just black or charcoal grey. He also had new enemies that were more superhuman and even into outer space which a big trend at the time.

TIMOTHY DALTON – 1986 TO 1989 The James Bond played by Timothy Dalton returned to wearing black tuxedos. This was more angrier Bond so the explosions increased but the romances decreased.

1980s FadsThis James bond wears BlackLike other action heroes of the 80s he uses assault rifles more and his pistol less.

Also the Poster Design is less of a collage than previous Bonds

PIERCE BROSNAN – 1996 TO 2002Bond’s Boss “M” Old vs New

FadsThe BMW replaces the Aston Martin

When Pierce Brosnan took over James Bond the character was re-launched to reflect the Trends of the 90s

TrendsFPS Gaming and Women Bosses.

DANIEL CRAIG – 2006 TO PRESENTDaniel Craig’s Bond is a brute. This latest version is physically powerful, like an MMA fighter. There is also the return of the Grey Suit and the Aston Martin.

JAMES BOND ICONS

Bond Drink