James Industry Research Group - Introduction Kit

JAMES INDUSTRY RESEARCH

GROUPIntroductory Kit

January 2015CONFIDENTIAL James Industry Research Group, Inc.

JAMES INDUSTRY RESEARCH GROUP

THE INTRODUCTORY KIT

First of all, we’re excited that you’re reading this kit. Lets be honest – a packet can only do so much…It can’t buy you drinks (so un-Vegas), it’s not in a band (so un-Portland), and its remarkably one-dimensional in stature.

This kit is a beginning. We hope you’ll use it as a jumping off point. By the end of this packet we hope you’re saying “Wow, I really want to meet those amazing people who created this kit! (even though it is one-dimensional)”

Read through the next few pages, and when you’re dying to know more, to critique our photos (oh yes, they’re coming), or perhaps most importantly because you need some help with your research…Drop us a line or a call or a carrier pigeon and lets talk!

866.220.2644 Carrier Pigeons to the Home Office:

[email protected] 5520 SW Macadam, Suite 110, Portland OR 97239

January 2015CONFIDENTIAL James Industry Research Group, Inc. 2

mailto:[email protected]

WHY WE DO WHAT WE DO

We believe in high-integrity, high quality research design and execution which is innovative

and customer friendly. We believe in educating and promoting research activities with our employees, clients and participants alike. We feel an obligation to provide only the very best that the research

industry has to offer. Our partners are the top of their field, and regardless of the research activity, you will always be able to count on us to deliver results you and your organization can rely on 100%.

We 100% guarantee the integrity and quality of our consultation

and any research work we conduct, manage or are responsible for.

No fine print. No exceptions. No excuses.

We are the Smart Ones. The Answer-Finders. The Solution-Seekers. The Most Responsive.

We care about research. We do great research. And we do it right.

No hype & no bullsh*t.


HOW WE DO WHAT WE DO

We listen first, to understand your objectives and realities. Then, we work with you to design a research solution that’s exactly what needs to be done, at a budget you can afford. Next, we’ll conduct the research with unmatched quality of staff and standard – and look good doing it.

We analyze the resulting data (which is always richer than you expected) with an unbiased eye, helping you discern truth from fiction in a way that is easy for your stakeholders to see, digest and disseminate.

It’s our working style to “Give it to you straight”; to point out the details in the data that you need to make decisions critical for your business, and to use our objectivity to make recommendations without bias – just like we would want from someone working for us.


NOW YOU KNOW WHY…HERE’S THE WHAT


Convention and

Tradeshow Research

Research Design,

Execution & Management

We’re only interested in providing top-notch, high-integrity

research services. Because of our proven dedication

to that standard, we are the research outsource for

hundreds of companies. We’re the convention industry benchmark

for quality work and reputable research,and to be our partner

you have to pass the quality muster.

As the preferred vendor for some of the world’s largest convention organizers,

we provide research administration and research services to the exhibitors and

attendees of tradeshows encompassing hundreds of industries and

many thousands of businesses. Our job is to oversee the research going on at

the conventions, to ensure the experienceof exhibitor and attendee is unaffected,

and to provide a standard of service and access for entities wanting to conduct research in this

invaluable and unique universe.

In other words, we set the bar.

Research Industry Access

Expert Consultants and Analysis


Why at Conventions or Tradeshows?

By no means is it all we do, but follow our train of thought for a moment:

What is a convention, if not all of an Industry’s:Decision-makers in one place at one time,

Buyers in one place at one time,Job Categories in one place at one time,

And products (yours and your competitors) in one place at one time.

For example:Want to research industry personnel who are normally spread out around the country or the world?

Want to get a true measure of how your brand or products stacks up against your competitors’with the buyers in your industry - secretly?

Want to survey a good part of the industry all at once, while their mind is focused?

DONE.

QUALBOARDS: GET MORE ANSWERS ONLINE


Richer, more thoughtful, deeper individual responses than traditional in-person qualitative research.

Participants can react to the group more openly from the safety of their computer.

More cost-effective, geographical area coverage and better targeting than traditional focus groups.

No travel, no hotels and no focus group facilities to pay for or worry about.

QualBoards are recruited just like the focus groups you’re used to, but instead of expense, airports, hotels, travel and unfamiliar facilities,both you and your research participants get to stay home AND do better research.

1. Qualboards are recruited just like other in-person studies, but conducted online over a prescribed period (1 to 7 days, 3 is standard.) We determine your participant requirements, the markets we’re researching, and then we fill the study. A typical QualBoard exercise is comprised of 18-24 participants, more than some focus groups.

2. We’ll work with you on a discussion guide of questions to be asked of QualBoard participants. Questions are posed either once or twice a day for participants, and unlike in-person groups you’re guaranteed a response from every single participant, (reducing the dominant personality effect that can happen in in-person groups).

3. Once data from participants starts rolling in, we always have the extra opportunity to adapt and change our discussion guide to meet any ideas or topics brought up on the Qualboard. While the research is scripted, it allows the freedom of development and investigation with more depth in the answers.

4. We can also easily introduce stimuli to the Qualboard group for a variety of research purposes. Upload a screen shot, download an app, show ad copy or product concepts, or introduce participants to websites…and then query participants with a number of question types and research approaches.

More Economical Better Targeted Wider Geographic Sampling Richer Data Better Analysis Less Travel

If there is one thing the internet has taught us it is that people are not shy or scared about sharing their opinion from behind the keyboard.

QualBoards give participants the freedom and safety to give their opinions in an unbiased format…resulting and translating into richer, more informative data for our clients.

AND HERE’S JUST A BIT ABOUT WHAT “THE WHAT” INCLUDES…

Budgeting and Planning

New Research Design and Consulting

Research Administration and Project Management

Moderating (In-Person and Online)

Field Training / Supervision / Management

Surveying of all types (Phone, Web, In-Person, Mobile)

Research Respondent Recruiting and Processing

Database Building & Data Mining

Analysis of all types

Reporting and Presentations


Professional Services - Standard Rates

Consulting / Administration $150-$275 per hour

Moderating $1250 per group / $3000 per day.

Survey Programming $85 per hour

Research Interviewer Staffing $45 per hour

Analysis / Report Writing $95 per hour

Project / Field Management $75 per hour

OUR WORK ATTITUDE:


We know that no two projects, departments or industries are the same.

Your project is unique from the onset.

We also know that working together,it’s YOUR understanding of your industry

coupled with our expertise in researchthat makes us a very formidable team.

Together, we can bridge the gap from “What I want to know” to a successful project:Findings, insights and clear recommendations

that you can share with your teamand that are invaluable to your business.

YOU. US.

WE’RE PRACTICALLY A TEAM ALREADY.(WE CAN FEEL IT, CAN YOU?)

WHO WE ARE


Jim (or Jimmy) JamesFounder, Research Guru, Fearless Leader, Chief Cook and Bus Driver With 25 years of management and market research experience, I’m the main guy. Prior to forming the JIR Group, I spent nearly 17 years working for research companies whose integrity and quality just didn’t cut it – so I said “Enough!” and started my own. I have been a staple in the research world in Las Vegas, the Pacific Northwest and beyond for a gazillion years and I have consulted, designed, implemented, moderated, analyzed and forgotten an amazing amount of data with hundreds of clients in both the private and public sector. I live in both Portland, OR and Las Vegas NV with the real loves of my life, my wife Michele and our bulldog Twinkie. World travelers, we have visited 48 of 50 states and 5 of 7 continents. We are avid white-water rafting guides, snowmobilers, insufferable socialites who spend our extra time learning new ways to cook, remodeling our house, mentoring at-risk youth, and supporting various children’s charities.

Since we’ve been doing this a while, some of you already know us – but we wanted to re-introduce our principle researchers.

Those of you who we haven’t met yet – don’t let our quippy descriptions fool you – we’re quite fun.


Jocelyn W. ThomasDirector of Research, Resident Nerd (4 Years)I bring up the research lead behind Jim; working across industries to help clients achieve their goals, I am passionate about exploring new avenues for research and designing projects that lead to actionable results for clients. I completed my Masters in Sociology in 2009, and completed additional moderator training at RIVA after that. I have worked with clients in a number of industries, including: gaming and casino, financial, telecom and the public-sector. Prior to the JIR Group, I was an Account Executive, Moderator and Analyst at Consumer Opinion Services in Portland, OR. I live in Portland with my boyfriend, where I specialize in book nerd-dom, wine tasting and exploring.

WHO WE ARE

WHO WE ARE


Michele JamesOffice Manager, Accounts-Everything and Chief Bottle Washer

I’m the glue that holds the place together, because without me this group of researchers would be totally broke in no time. No one would get paid. The lights would get turned off. They would starve. (No kidding – JJ) Besides keeping them grounded, I am also a lot nicer to deal with when it comes to just about everything money-related. I spend my time enjoying my three hot rods (a BMW Mcoupe, a 1972 Olds 442, and my husband). I’m an expert on Persian Rugs, and I make a mean macaroni and cheese. We also have a very sweet bulldog who thinks I am his mother, maid and pillow; you can find him passed out next to my office desk daily.

WHO WE ARE


Christine GaareTechnical Consultant & Chief Number Cruncher(Working with Jim 14 years)

I have over 35 years of research experience, specializing in customer satisfaction collection, modeling, and assessment methodologies. I have conducted behavioral research in both public and private sectors and am well-versed in all aspects of sociological research, including the survey process and statistical modeling. I hold a Masters of Science in research and development and a Masters in Public Administration in project management and public sector research.In my private life, I’m a proud wife to my husband of 38 years, grandmother, champion bridge player, sailor, and newly crowned Winnebago Queen.

WHO WE ARE


Ben PatinkinTechnical Consultant – Political Research, Strategic Consulting and Analysis, Moderator(Working with Jim 12 years)

I’ve spent over a decade designing, researching, analyzing, and formulating some of the most successful winning ballot measure and candidate campaigns in the country. My work is driven by high quality research design incorporating the latest technologies and best practices, as well as a focus on values-based messaging that helps my clients speak to their audience on their terms, using their language. When I’m not travelling the country moderating, I’m enjoying our home in Portland with my wife Sara and our two children Flynn and Anna. I’m also an outdoor enthusiast, avid skier, and insufferable wine snob.

WHO WE ARE


Brad RuckerTechnical Consultant –Trade Associations, Native American Casinos, Natural and Organic Farming, Foods and Products (Working with Jim 6 years)

I have been a researcher for 30+ years, in both the private and public sector. My work with member-based associations and tribal casinos has gained me a lot of business in those two industries, but my passion lies with the emerging natural and organic / local food market and all of the research opportunities those topics afford. When (???) I’m not being a workaholic, I’m restoring an early 1900’s house (money pit), trying to keep my gardens weeded (impossible) and reading history (fascinating) or murder mystery (relaxing) novels.

JAMES INDUSTRY RESEARCH GROUP


“We left what we knew… to do what we knew would be right; honest and integrity-driven research. We also have a lot more fun now, and that enjoyment of what we do comes through in all that we do. “

Whatever you’re looking for in the research world we can help you find it.

Whether you’re a seasoned researcher or new to the field, across any industry – let us help you and your team find what you need to be an even bigger success.

But as LeVar Burton says – “You don’t have to take my word for it…”

James Industry Research Group - Introduction Kit

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