1. Brand Identity James Commander Full Sail University Master Program December 12, 2010

2. BRAND NAME

• MO Amper has over 15 years of public, business and federal copyright use within the name The MO Amper Sounds and The MO Amper, LLC.

• The public and legal name usage,

• direct and subtle meanings within the name

• use in promotion, marketing, branding and company mantra/mission.

3. BRAND NAME

• only one name involving computer technology that was similar according to USPTO.

• Suggestive because it speaks indirectly about some benefits, advantages and product traits.

4. BRAND LOGOS

• The shape lends itself to being bendable for graphic animations and advertisements, and, the colors can be changed according to moods or message needs.

• Effective as memorable, simple; plus, clearly states products and company mission.

• Best suited based on the categories presented.

• Reflects the quality and types of products we have.

5. BRAND LOGOS

• SIMPLE (although too wordy)

• LOGO (although not clear)

6. BRAND LOGOS

• STYLE: The bold letters symbolize GRAND in improvement, quality and style.

• COLORS: Black and white; yet, interchangeable depending on moods.

7. BRAND IDENTITY

• Company Vision: Providing great products, quality music and sense of improved lifestyle.

• Believe in creating and providing the best quality of music, dependable products (CDs, mobile phones, etc.), and improving customers lifestyles.

• HOW: Tie-in great music with product endorsements, placements, and forms of lifestyle (business, family, clubbing, etc.).

8. BRAND IDENTITY

• MISSION STATEMENT: Provide a unique, benefits-based mission statement that reflects the concepts learned in this course.

• .

9. BRAND IDENTITY

• TAGLINE : More music. More mobile. More lifestyle:

10. BRAND IDENTITY

• TAGLINE : Speaks about greater quality and quantity of music. Better variety and quality of mobile phones; and, an enrichment of personal lifestyle choices.

• Slightly imperative and provocative.

• Reinforces why our brand provides MO AMPER or grander products & services.

• Speaks of HOW customers will benefit from our product.

11. Thank you

• www.moamper.com

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