JAM KPO Services Agriculture VIA CALL CENTRE & CRM - … data/KisanDOST.pdf · •CRM Based...
Transcript of JAM KPO Services Agriculture VIA CALL CENTRE & CRM - … data/KisanDOST.pdf · •CRM Based...
JAM – KPO Services – Agriculture –
VIA CALL CENTRE & CRM - KisanDOST
Presentation For : Agri Input Companies
JAM - KisanDOST Presentation Structure
About JAM
Preview to JAM’s Service Offerings
Information Coverage in Agriculture
Agronomy Topics
Sample Crop Query
Case Study
Critical Success Factors – Generic
Potential Use Cases
Demo CRM Login Credentials
Indicative Client List
JAM - KisanDOST About JAM
• Multi – Lingual (9 Language Covered)
• CRM Based Engagement
• Auto Dialer
• Call Recording
• Dealt with clients across sectors (BFS / Auto / Retail / HealthCare / Consumer Durable etc.)
• Knowledge of Agriculture Domain / B. Sc. Agri
• Doctors to Farmers on Phone
• KisanDOST enriched by
Crop Calendar & Management
Disease and Insect Attacks Inputs
Commodity Prices & Weather
• Based out of Mumbai (50 Seat Centre)
• Facility within 2 min walk from Rly station
• 10+ Years of BPO Experience
• In house Training Facility
• Founder – Alok Mantri. (BE & MBA); Followed by 5 Years Work Exp with TCS - eServe.
KPO Partner
General
BPO Setup
JAM
JAM - KisanDOST Service Offerings
JAM
• Full – Fledged CATI Operations
• Partner with client, right from Program Objective, Sampling, Questionnaire Design, Conducting Recorded Telephonic Interviews, Report Preparation.
• Churning - Cross Sell/Up-Sell to clients existing customers / prospects
• Fresh – Reference Seeking / Online / Industrial Directories
• Incentive Transfers – CRP / Talk time
• Toll Free No.
• Hunting Facility (Any no. of parallel lines can be configured)
• Query Management. Email / Chat Support.
• Focus on Training & Knowledge Management.
Lead Generation
Inbound / Help Desk Bulk SMS Service
Market Research
• Text / Voice SMS
• English / Vernacular Language SMS
• IVR SMS
• Audio Clip Development
• SMS Short Code
JAM - KisanDOST Information Coverage in Agriculture
Farmer Enquiry Area JAM Capability Specific Source
Agronomy practices Detailed Coverage Refer Next Slide
Crop growth regulator Detailed Coverage http://www.cibrc.nic.in/muppgr2012.doc
Sowing & harvesting period Detailed Coverage http://nfsm.gov.in/nfmis/RPT/CalenderReport.aspx
Organic farming Tips NA
Seed selection Tips NA
Irrigation Tips NA
Mandi RATE Detailed Coverage http://agmarknet.nic.in/profile/profile_online/combo3.asp
Mandi Profile Detailed Coverage http://farmer.gov.in/marketprice.html
Weather Detailed Coverage http://www.indiaweather.gov.in (5 day forecast is available)
Crop query Yes Refer Next Slide
Farm machinery Tips NA
Government Policies for Farmers Building Up NA
Insurance Yes ICICI Bank will feed in necessary details
About loan Yes ICICI Bank will feed in necessary details
JAM - KisanDOST Agronomy Topics
Agronomic practices Sub Topics
Field preparation Ploughing, Harrowing, Leveling
Sowing/planting Spacing, Seed rate
Nutrient /fertilizer application NPK, Zn, Sulphur etc.
Intercultural operation Weeding, tagging, earthing etc
Irrigation
Pest management Disease, insect, weed management
Harvesting
JAM - KisanDOST Sample Crop Query - 1
Case Categ
ory
Farmer
query Symptoms Picture Probing done by JAM Solution Offered by JAM
Benefits to
Farmer
Case
I
Crop
Care-
Pest
attack
Thrips
in Onion
What exactly seen in
field?
Small insect seen on
leaves?
Is there yellow/Silvery
blotches on leaves?
Browning of leaves tips?
Upward curling of leaves?
Its thrips attack, Spray LAMBDA-
CYHALOTHRIN 5% EC, 300 ml in
300-400 L water/2.5 acre,
repeat after 5 days OR
OXYDEMETON – METHYL 25% EC
1200 ml in 500-1000 L water/2.5
acre, repeat after 10 days OR
Spray dimethoate 30% EC @ 500
ml in 500-1000 Litres of
water/2.5 acre.
Helps in Timely
control of pest.
Prevent crop
loss.
Helps to
increase in
yield.
Case
II
Crop
Care-
Diseas
e
Alternar
ia leaf
spot in
Brinjal
Is there irregular spot on
leaves?
Have you seen spot with
concentric rings? Dropping
of severely affected
leaves?
The infected fruits turn
yellow and drop off
prematurely
On affected fruits seen
large deep seated spots?
The infected fruits turn
yellow and drop off
prematurely
Its due to fungal infection if
plant is severely damaged then
remove and burning of affected
plant debris.
Spray Zineb 75% WP @ 600-800
g in 300-400 l of water per acre
or Carbendazim 50% WP @ 120 g
in 240 l of water per acre.
Crop was
heavily
damaged so
solution helps
in control of
disease.
Prevent farmer
from yield loss
Farmer got
good return
from same
field
JAM - KisanDOST Sample Crop Query - 2
Case Categ
ory
Farmer
query
Symptoms
Picture Probing done by JAM Solution Offered by JAM
Benefits to
Farmer
Case
III
Crop
Care-
Pest
attac
k
Stem/St
alk
Borer
attack
in Corn
Have you seen yellowing
n drying of upper leaves
or plant whorl.
Ragged irregular holes
seen in the newly
unrolled leaves?
Newly appear shoot can
easily pull out?
'Dead heart' symptoms
seen in field?
Its stem/stalk bore attack, For
Before 15 DAS and whorl is not
properly open then spray
Quinolphos 25EC @1ml/lit OR
100ml/100lit of water per
acre. OR For after 15 DAS use
Carbofuron 3%CG @3-4
granules/plant OR 3-4Kg/acre.
Helps to
severe
damage of
crop.
Prevent crop
or yield loss.
Helps farmer
to take good
yield.
Case
IV
Crop
care-
Nutri
ent
Defici
ency
Redden
ning in
Cotton
When you irrigate the
field? Is there any
sucking pest attack on
plant? Reddening
in plant is in upper
leaves OR lower leaves?
Have you applied
magnessium in field?
Reddening of older
leaves or leaf veins
remains green?
Its magnessium deficiency, for
immediate recovery spray
500gm Magnessium sulphate +
500gm NPK 00:52:34 in 100 lit
of water per acre and soil
application of 25-50Kg/ha
magnessium sulphate.
Helps the
recovery of
crop.
Helps in
quality of
cotton.
It gives good
rate to
farmer.
JAM - KisanDOST Case Study
Client Leading Agriculture Input Provider
Technology
- JAM CRM is integrated with Client CRM via API. Hence,
Processed data from JAM's CRM is synched with client’s
CRM on daily basis
Database Cleaning
- Key fields in database are validated / populated by
engaging farmers via outbound calls
- ST / District / Tehsil / Village are being populated via
Dropdowns and hence eliminating spelling errors.
Lead Management
- The entire funnel, right from lead identification to
closure is being managed.
- Leads are shared with Territory Managers, as per Product
and geography.
- Follow-up is done with TM for lead status and closure.
(WIN/LOST Cases)
JAM - KisanDOST Case Study
Managing Interventions
- For a given sowing date, and crop combination, JAM's
CRM Platform gives a schedule of the farmer needs across
the crop lifecycle.
- JAM's agent screen is populated with intervention
information as per milestone achieved. Agent can then
engage farmer and advice / generate requirement.
Agronomy Solutions
- JAM has a team of Agri graduates to capture agri related
issues on farm faced by farmers
- This expertise helps to understand crop related stress
and provide 1st Level Solution. (Team also gets pictures of
leaves, fruits etc. on Whatsapp from farmers)
- If 2nd level help is required, KMT of client is
approached.
JAM - KisanDOST Critical Success Factors - Generic
1. Proper allocation of source to leads. It would be critical to measure and track all leads that this program generates.
• Recommendation: Lead Source field should be a non-editable field for most of the profiles using the workflow platform
2. Getting access to relevant databases.
3. Proper Support From Sales Team.
• Recommendation: JAM will follow-up with sales team on leads shared and seek feedback. If required, it will also give reminder on GOOD cases.
JAM - KisanDOST Potential Use Cases
1. Quick Phone Based quantitative studies (Administering a
structured questionnaire to respondents on phone and registering their feedback in our CRM)
2. Data Enrichment and Digitization. (Data collected by field
events are checked and validated and a central repository maintained)
3. KPO partners. (Addressing farming related queries of customer base.)
4. Generating Fresh Leads. (By tracking their product requirement
needs and thereby credit needs of a farmer)
5. Handling Product Complaints (Giving patient hearing to farmers
and advising them on better product performance measures)
JAM - KisanDOST Road Map - KisanDOST
1. Front End Mobile App (This App will be used by Sales Team of Client
Organizations and will be used to track open leads / update lead status / add customer etc.)
2. Content for Government Policies.
3. Agent Quality Score via Customer Feedback (A SMS will be
send to customer and he can respond to agents on a scale to 1 - 5)
JAM - KisanDOST Indicative Client List
JAM - KisanDOST Demo CRM Login Credentials
Url http://clientdemo.crayoninfotech.com/crm/auth
User Name admin
Password demo123#