[email protected] “Radio on Internet” Jake Shapiro · 24:24 Did we mention that if...
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Transcript of [email protected] “Radio on Internet” Jake Shapiro · 24:24 Did we mention that if...
the podcast moment● why now?
● what’s working?
● what’s next?
why now?Podcasting’s path
○ 2003 rss + mp3 @ Harvard
○ 2005 Apple iTunes
○ 2008 iPhone app store
○ 2014 birth of the new podcast industry
(Apple app, Serial, Radiotopia, Gimlet…)
coalescing trends
○ smartphone adoption
○ on-demand media consumption
○ advertisers seek audience on mobile
○ publishers seek access to engaged audience
○ connected car/home/headphones
500,000podcasts
30,000,000episodes
7average episodes per week
80%listen to most or all of each episode
US Monthly Audience
(1) NPR 16,340,000
(2) WNYC Studios 7,108,000
(3) PRX 5,434,000
(4) HowStuffWorks 5,312,000
(5) This American Life/Serial 4,836,000
(6) iHeartMedia 4,477,000
(7) ESPN 4,447,000
(8) New York Times 4,084,000
(9) Wondery 3,521,000
(10) Barstool Sports 2,393,000 Podtrac March 2018
Podtrac March 2018
what’s next?○ Surge in creators and content
○ Smart speakers and connected devices
○ Evolution of formats
○ Platform growth and competition
○ Ad networks, programmatic
○ Unlocking data, text, link economy
“listening is an act of love”
