JAK Capital Team8

James Hsieh Alan Chen Krista Sande-Kerback

JAK Capital Distressed Real Estate Acquisition amp Turnaround

Day 5 Final Presentation

New Interviews 12 Total Interviews 45

Survey Respondents 39

1

Buy sidebull Capital partnersbull Real estate brokersbull Real estate agentsbull Bank mortgage

portfolio managers bull Bankruptcy law firmsbull Short sale specialists

Design build implementationbull AEC consultants bull LEED consultantsbull Automationconsulta

nts general contractsbull Government

expeditor

Sell sidebull Real estate agents

Value driving cost structure (creating max value through value prop) Fixed cost consultant fees (min legal accounting corpgovernance etc)Variable consultants brokerageagentrsquos fee purchasing price $sf Economic of scale construction materials labor costs agentrsquos fee economic of scope construction trades combo

2

Productionbull Customized

automation systembull Product sourcingbull Consultant sourcing

Humanbull REIDesignArchitectureCons

tructionFinancePE CapitalFinancebull Self FundingLLC partnersbull GPLP HNWUHNW RE

Developers Alternativesbull Banks CoC (10) PE (CoC +

fees)

bull NewnessPerformanceConvenience-userability home automation ndashiPadtablet control module lighting heatingcooling appliances doors TV audio emergency shut offs etc

bull Performancecost reduction LEED certified ndashenergy efficient building envelope and HVAC System self sufficient power supply

bull VOC free materials allergic free materials toxic free biodegradable

bull Design modern Scandinavian style packaged customization interior (all built in all inclusive) including cabinetry furniture audiovisual system

bull Price $MM lifestyle $600k to $800k (20 + off)

bull Premium quality and design provider (community)

bull Strong warranty period service

bull Automation efficiency and user ability

bull Cost managed

bull Real estatebull Brokeragentsbull Bank mortgagebull Portfolio managerbull Marketing sales BD

team building

bull Nich Market bull Ago25 to 55bull Income $110k -

$120k minyrpersonbull Credit Score 730 +bull Location

metropolitan freeway access convenience lifestyle safety

Professional active Up to family of 4 or 5 Young family single

couple Frequent travelers Environmentally

consciously Premium design

differentiation

bull Model A (Rehab via REOSS) asset sale dynamic pricing via real time market

bull Model B (Rehab via regular sale) asset sale dynamic pricing via RTM and Nego

bull Model C (brown field development-MFMU) asset sale fix pricing

bull Model D (green field development-MFMU) asset sale fixed pricing

bull Model E (rehabbrowngreen) rentingleasingbull Model F (management) ndash sub Fee based automation prop

magt Serviced-model

Day 1

Interviewsbull Real estate agents bullish on green+ automation combo MF units if able to list at

between $500k to $800k can promise to sell all units with asking price (or above w multiple offers)

bull Real estate brokers showed strong interest in listing such product types want to be seen as ldquogreen partnersrdquo

bull Mortgage brokers recommending HUD and FHA green building MF loan programs and Fannie and Freddie green building loan programs showed strong interest in offering ldquoSpecial Green Loan Packagerdquo for such project

bull Potential home buyers - Afraid of rapid rising home costs- Willing to live in smaller homes or MF units- Want bright open and modern design and floor plan- Green + automation combo is desired but wonrsquot pay more than $20k - $30k for

such investment want break-even no more than 3 to 5 yrs- Toxic-free building materials highly desired- Concerned with down payments broker fees tradeoffs based on budget

3

What We Thought ndash Day 1

4

bull Our business was about turning around distressed real estate assets and adding green and home automation features with premium pricing

bull One member of the team came in with extensive real estate experience

bull Our value proposition was all over the mapndash We had a general sense of whom our customers would be

ndash We wanted to push our product without really thinking about our customer ndash we were confident that the value-added features would be desirable

ndash We listed our partners on the business model canvas before we had acquired them





expeditor


Value driven cost structure (creating maximum value through value prop) Fixed costs consultant fees (legal accounting corporate governance etc)Variable consultants brokerageagentrsquos fee purchasing price $sf Economies of scale construction materials labor costs agentrsquos fee Economies of scope construction trades combo

5


automation systembull Product sourcingbull Consultant sourcingbull Distressed assets

acquisitionbull Rehabilitationmoder

nization bull Sell property

Humanbull REIDesignArchitectureConstructionF

inancePE CapitalFinancebull Self FundingLLC partnersbull GPLP HNWUHNW RE Developers Alternativesbull Banks CoC (10) PE (CoC + fees)

bull Capitalbull Expertise (home

automation amp green building)


bull Performancecost reduction LEED certified ndash energy efficient building envelope and HVAC System self sufficient power supply




bull Improving the quality of the customersrsquo living environment through green building modern design and home automation


bull Strong Comprehensive warranty program

bull Automated efficiency and user ability home systems

bull Cost managed Relative affordability

bull Real estate brokeragents

bull Bank mortgagebull Portfolio managerbull Marketing sales BD

team building - Advertisements- Customer

database- News media

bull Niche Market bull Age 25 to 55bull Income $110k -

$120k+yrpersonbull Credit Score 730+bull Metropolitan locationbull Professional active Up to family of 4 or 5 Young family single


consciousbull Lifestyle

considerations - Convenience- Use of space- Green healthy

living bull Budget Premium design

differentiation

bull Model A (Rehab via REOSS) asset sale dynamic pricing via real time marketbull Model B (Rehab via regular sale) asset sale dynamic pricing via RTM and Negobull Model C (brown field development-MFMU) asset sale fix pricingbull Model D (green field development-MFMU) asset sale fixed pricingbull Model E (rehabbrowngreen) rentingleasingbull Model F (management) ndash sub Fee based automation prop magt Serviced-

model

bull Dynamic Pricing- Negotiation- Real time market

Day 2

Multi-Family Housing Market Size

Total Available Marketbull 11M units year in USbull Ave National MF price

$149k

bull 300k units year in SoCalbull Ave SoCal MF price

$368k

bull Average 3 developmentsyearSoCal

bull Average 18 unitsdevelopment

bull Average priceunit $680k

bull Total annual revenue $3672M

SourcesUS Census Bureau httpwwwcensusgovhousingahsdatametrohtml National Association of Home Builders httpwwwnahborgfileUpload_detailsaspxcontentTypeID=3ampcontentID=149100ampsubContentID=354371

Total US Market Size $164T

Total SoCal Mkt Size $110B

Our Opportunity $3672M

6

What We Learned ndash Day 2

7

bull We revamped and simplified our business model canvas

bull We identified a $3672M opportunity in the market

bull We began testing our hypothesis with prospective customers through a survey and interviewsndash Survey results validated that the features we were

offering were of interest to customersndash Interviews revealed that the biggest pain points for

customers were around cost issuesndash Unclear whether customers would pay for green

features

bull Capital partnersbull Real estate brokersbull Real estate agentsbull Bank mortgage

portfolio managers bull Bankruptcy law firmsbull Short sale specialists bull AEC consultants bull LEED consultantsbull Automationconsulta


expeditor

Value drivenFixed costs consultant fees (legal accounting corporate governance etc)Variable consultants brokerageagentrsquos fee purchasing price $sf Economies of scale construction materials labor costs agentrsquos fee Economies of scope construction trades combo

bull Distressed assets acquisition

bull Rehabilitationmodernization

bull Sell property



bull Improving the quality of the customersrsquo living environment and saving annual home operation costs through green building modern design and home automation at no additional cost

bull Premium quality and design

bull Comprehensive warranty program

bull Automated home systems

bull Relative affordability


bull Marketing sales BD team building

- Advertisements- Customer



$120k+yrpersonbull $600K-$800K

affordabilitybull Credit Score 730+bull Metropolitan locationbull Professionalbull Lifestyle


living bull Budget


8

Day 3

Customer Segments

Potential customer segment for future exploration younger active retirees

Megbull Single professionalbull Early 30rsquosbull Lawyerbull Lives in Torrance CAbull FICO score 730bull Concerned about tradeoffs

with space vs amenitiesbull Wants to purchase real

estate as investmentbull Travels frequentlybull Interested in healthy living

Kelly amp Nickbull Married couplebull In their 40rsquosbull Film industrybull Live in Van Nuys CAbull FICO score 790bull Two working adultsbull Have two young childrenbull Want to move to complex with

more spacebull Looking for safe quiet placebull Want VOC-free home

Leigh amp Johnbull Married couplebull In their 50rsquosbull Business ownersbull Live in Anaheim CAbull FICO score 810bull Empty nesters buy-down

marketbull Needed less space

downsized 4K sq ft to 18K sq ft

9

Value Proposition

Our value proposition Improving the quality of the customersrsquo living environment and saving annual home operation costs through green building modern design and home automation at no additional cost

10

Rank Pain Gain

1 Suffering from allergieshealth issues

Reducing health risks

2 Fire burglary other risks Providing home safety and security

3 High utility bills Reducing utility bills

4 Inconvenience of non-automatedsystems

Reducing hassles


bull Some misalignment people interested in these types of amenities typically prefer single-family homes

bull Real estate agents indicated that they could sell all units from $600K-$800Kndash 2 real estate brokers showed strong interest in being seen

as ldquogreen partnersrdquo

bull Mortgage brokers showed strong interest in offering mortgages with preferred rates for green buildings

bull Concerns from classmatesndash Business might not be very scalable

ndash Green messaging in our marketing campaign

ndash Need to look further into competitive landscape

11


portfolio managers bull Bankruptcy law firmsbull Short sale specialists bull AEC consultants bull LEED consultantsbull Automation

consultants general contracts

bull Government expeditor




bull Sell property









- Advertisements- Customer database- News media





living bull Budget


12

bull MLSZillowTruliaRedfinRealtorcom listings

bull Ownerrsquos loyalty program

bull Loan officersbull Media marketing

Day 4

13

FOR SALE

Fully Automated Eco-Friendly Condo

1500 SF 3 bedrooms 25 bath

Asking $675k

RE Agents

RE Brokers

Direct Sales Force

Digital Marketing

News Media

Budget$600k to $700kFICO Ave 776Ready-to-Buy Target purchase MFPUD1500-1800sf

ProductSales

ChannelsMarket

Get Customersbull Take out a quarter page

of advertising in LA Times

bull Build Facebook business page and Twitter handle start social media conversations with prospective customers

bull Mail 5000 (per zip code) direct mail advertisements through USPS in LA County

Keep Customersbull Offer a homeownersrsquo

loyalty and retention program

bull Follow-up with an email survey regarding customer satisfaction

bull Conduct customer check-in phone calls to make sure needs are being met

bull Communicate building updates via email

Grow Customersbull Offer a cash-back

program for referralsbull Offer incentives for

upgrade from existing unit

bull Cross sell green home with hybrid car dealerships

14

Get Keep and Grow Customers

Revenue Model

Distressed Acquisitions $200SF

$16M Total

DesignBuild

Turnaround $110SF

$89M

General Conditions

$3SF $025M

Total Cost $2515M

15

Fed

Green Bldg

Rebate $36k

State

Green Bldg

Rebate

$55k

Annual One-Time Rebate

$91k

3 Complex 54 units 1500- 1800 SFUnit

Asking $450SF~ $3672M TOTAL GROSS

REVENUE

EBITDA $117M USDAcquisition capital Under current mgmt


bull Beyond green building automation customers still really care about the basics over all ndash location kitchen design etc

bull Industry typically relies on traditional marketing but real estate becoming more competitive and our particular customers are heavy users of digital marketing so this should be a major strategy for us

ndash There is a branding opportunity ndash still early movers in this space

bull Concerns from classmatesndash Cost of capital

ndash Want more clarity on Get Keep Grow strategies

16


portfolio managers bull Bankruptcy law firmsbull Short sale specialists bull LEED consultantsbull Automation

consultants

bull Value drivenbull Fixed costs consultant fees (legal accounting

corporate governance etc)bull Variable consultants brokerageagentrsquos fee

purchasing price $sf bull Economies of scale construction materials labor

costs agentrsquos fee bull Economies of scope construction trades combo



bull Sell property

bull Capitalbull Expertise (MF design

home automation amp green building)



bull Loyalty and retention program

bull Customer follow up calls and email

bull Social media campaign

bull Direct mail campaign bull Newspaper ad

campaign


bull Ownerrsquos loyalty programbull Loan officersbull Media marketing

bull RE Agentsbull RE Brokerbull Direct sales forcebull Digital mediabull News media





living


17

Day 5

Where We Ended ndash Day 5

18

bull What we learnedndash Alignment between value proposition and customer segment is

extremely important ndashgt ldquogo out of the buildingrdquo

ndash Ask the right questions during customer discovery

ndash Be strategic with pricing ndash donrsquot price on cost

ndash Tie passfail metrics to the revenue model

bull Next stepsndash Interview 100+ highly targeted customers in Southern CA

ndash Design new survey and collect data from 1000 people in the next 120 days

ndash Test hypothesis that we can collect down payments from potential customers (05 of asking price)

ndash Continue exploring alternative capital structures (ie REIT Index Fund) for scalability

ndash Engage with current and potential capital investors

Appendix

19

Green Building = Cost More

bull Are green buildings more expensive to construct and operate

bull Perhaps surprisingly good green buildings often cost only a few percentage points or no more to build than conventional designs Integrated design processes that identify the most efficient holistic approaches to building green can reduce these initial costs For example in some cases when buildings are carefully designed to be energy efficient heatingventilationair conditioning (HVAC) equipment can be downsized for significant savings There are also many green products and materials that cost the same or even less than conventional ones

Source wwwusgbcorg and httpwwwepagovgreenbuildingpubsfaqshtm14d

20

Annual Home Operating Cost Comparisons

21

AnnualHomeOperatingCosts(MFUnit1500sf$600kpurchaseprice) 600000

StandardMFUnits GreenMFUnits

PropertyTax(1~) 600000$ -$ (CAPropertyTaxIncentives-100system

valuewAccerlatedDepreciation)

Insurance(structure+interior) 120000$ 108000$ (10greenbuildingdiscount)

Utilities

Electricity 300000$ 135000$ (basedonCAT24+40energysaving)

Water 180000$ 108000$ (basedonCAT24+25watersaving)

Gas 216000$ 97200$ (basedonCAT24+40energysaving)

Maintenance 100000$ 100000$

HOA($500mon) 600000$ 600000$

TotalCosts 2116000$ 1148200$

Annual$Savings 967800$

AnnualSavingsby 46

AdditionalOneTimeSavingsFederal

Energy-SavingTaxCredit(18unitstotal-$200unit) 36000

State

BldgPermitFeeWaived 25000

CASolarPVIncentives($975unit) 1764

CES-NewSolarHomePartership(100maxloadunit) 24300

CAAdvancedHomeIncentives($200unit) 3600

TotalOne-TimeDevelopmentSavings 9066400$

Residential Trends

bull The Top 10 Features Home Buyers Wantbull Open Concept Homes -- helliphigh ceilings that older houses dont providebull Smaller Homes -- helliphellipthe size just right for youbull Outdoor Living Spaces - (for move-up buyers only)bull Neutral Decor - hellipmodern neutral huesbull Modern Kitchens -- The heart of every homebull Smart Growth -hellipwater common areas with reclaimed waterbull Going Green -- Low Home Energy Rating System (HERS typical new home

is 30 percent more energy efficient than a typical resale housebull Linen Closets amp Smart Storage Optionsbull Energy-Efficient Fixtures amp Appliances - Compare a typical new home

built today to a 10-20 year old home Game overbull Double Car Garage with Organized WorkStorage Space

Source wwwnewhomesourcecom

22

National Assn of Homebuildersrsquo Trend Report

bull ldquoThe survey from NAHB ldquoWhat Home Buyers Really Wantrdquo unveils top concerns and priorities among homebuyers today one of which is the desire to have energy-efficient homes This is partly due to the fact these homes have permanently lower utility billsrdquo

bull ldquoHome-automation technology can help by providing homebuyers with controls to better monitor and manage energy consumption These days homebuilders are more often including technology in homes to meet the desires of homebuyersrdquo

bull ldquoOne of the top five is the desire to have wireless home security systems and whole-house electronics features offering entertainment ease and enjoymentrdquo

bull ldquoAs more homebuyers want green features in homes home-automation technology will inevitably find its way into more residences as a way to provide owners with controls to manage energy consumption throughout the homerdquo

source wwwnahborg

23

Success Story (55 Energy Saving)

Project Name Cherokee StudiosCity Los Angeles CABuilding Type Multi-family Low-rise (Less than 4 stories)Building Efficiency Title 24 + 40 Green Building Features Roof garden with drought resistant landscaping cool roof 20kW solar electric array electric car charging for every unit high efficiency tankless water heaters efficient lighting including strategic use of LED lighting dual flush toilets ENERGY STARreg appliances formaldehyde-free cabinets and flooring Forest Stewardship Council certified wood lowzero VOC paints and finishes extensive bike storage

httpwwwcaliforniaadvancedhomescomsuccess-storiescherokee-studios 24


Project Name Fallbrook PuebloCity Fallbrook CABuilding Type Single-family Custom HomeBuilding Efficiency T24 + 71Green Building Features Perform Wall (lightweight structural insulated concrete form alternative wall assembly made with 85 recycled expanded polystyrene beads) no air-conditioning radiant barrier roof sheathing cool roof reclaimed lumber radiant floor heating Low-e windows solar electric (photovoltaic) and solar hot water systems

Source httpwwwcaliforniaadvancedhomescomsuccess-storiesfallbrook-pueblo

25





expeditor


Value driving cost structure (creating max value through value prop) Fixed cost consultant fees (min legal accounting corpgovernance etc)Variable consultants brokerageagentrsquos fee purchasing price $sf Economic of scale construction materials labor costs agentrsquos fee economic of scope construction trades combo

2


automation systembull Product sourcingbull Consultant sourcing

Humanbull REIDesignArchitectureCons

tructionFinancePE CapitalFinancebull Self FundingLLC partnersbull GPLP HNWUHNW RE

Developers Alternativesbull Banks CoC (10) PE (CoC +

fees)


bull Performancecost reduction LEED certified ndashenergy efficient building envelope and HVAC System self sufficient power supply





bull Strong warranty period service

bull Automation efficiency and user ability

bull Cost managed

bull Real estatebull Brokeragentsbull Bank mortgagebull Portfolio managerbull Marketing sales BD

team building

bull Nich Market bull Ago25 to 55bull Income $110k -

$120k minyrpersonbull Credit Score 730 +bull Location

metropolitan freeway access convenience lifestyle safety

Professional active Up to family of 4 or 5 Young family single


consciously Premium design

differentiation

bull Model A (Rehab via REOSS) asset sale dynamic pricing via real time market

bull Model B (Rehab via regular sale) asset sale dynamic pricing via RTM and Nego

bull Model C (brown field development-MFMU) asset sale fix pricing

bull Model D (green field development-MFMU) asset sale fixed pricing

bull Model E (rehabbrowngreen) rentingleasingbull Model F (management) ndash sub Fee based automation prop

magt Serviced-model

Day 1







3


4










expeditor



5





























differentiation


model


Day 2



$149k


$368k









6


7






features




expeditor




bull Sell property
















living bull Budget


8

Day 3

Customer Segments










9

Value Proposition


10

Rank Pain Gain






Reducing hassles









11








bull Sell property














living bull Budget


12




Day 4

13

FOR SALE



Asking $675k

RE Agents

RE Brokers

Direct Sales Force

Digital Marketing

News Media


ProductSales

ChannelsMarket














14


Revenue Model


$16M Total

DesignBuild

Turnaround $110SF

$89M

General Conditions

$3SF $025M

Total Cost $2515M

15

Fed

Green Bldg

Rebate $36k

State

Green Bldg

Rebate

$55k


$91k



REVENUE








16



consultants







bull Sell property









campaign








living


17

Day 5


18











Appendix

19





20


21






Utilities





HOA($500mon) 600000$ 600000$

TotalCosts 2116000$ 1148200$


AnnualSavingsby 46



State






Residential Trends





22






source wwwnahborg

23







25







3


4










expeditor



5





























differentiation


model


Day 2



$149k


$368k









6


7






features




expeditor




bull Sell property
















living bull Budget


8

Day 3

Customer Segments










9

Value Proposition


10

Rank Pain Gain






Reducing hassles









11








bull Sell property














living bull Budget


12




Day 4

13

FOR SALE



Asking $675k

RE Agents

RE Brokers

Direct Sales Force

Digital Marketing

News Media


ProductSales

ChannelsMarket














14


Revenue Model


$16M Total

DesignBuild

Turnaround $110SF

$89M

General Conditions

$3SF $025M

Total Cost $2515M

15

Fed

Green Bldg

Rebate $36k

State

Green Bldg

Rebate

$55k


$91k



REVENUE








16



consultants







bull Sell property









campaign








living


17

Day 5


18











Appendix

19





20


21






Utilities





HOA($500mon) 600000$ 600000$

TotalCosts 2116000$ 1148200$


AnnualSavingsby 46



State






Residential Trends





22






source wwwnahborg

23







25


4










expeditor



5





























differentiation


model


Day 2



$149k


$368k









6


7






features




expeditor




bull Sell property
















living bull Budget


8

Day 3

Customer Segments










9

Value Proposition


10

Rank Pain Gain






Reducing hassles









11








bull Sell property














living bull Budget


12




Day 4

13

FOR SALE



Asking $675k

RE Agents

RE Brokers

Direct Sales Force

Digital Marketing

News Media


ProductSales

ChannelsMarket














14


Revenue Model


$16M Total

DesignBuild

Turnaround $110SF

$89M

General Conditions

$3SF $025M

Total Cost $2515M

15

Fed

Green Bldg

Rebate $36k

State

Green Bldg

Rebate

$55k


$91k



REVENUE








16



consultants







bull Sell property









campaign








living


17

Day 5


18











Appendix

19





20


21






Utilities





HOA($500mon) 600000$ 600000$

TotalCosts 2116000$ 1148200$


AnnualSavingsby 46



State






Residential Trends





22






source wwwnahborg

23







25





expeditor



5





























differentiation


model


Day 2



$149k


$368k









6


7






features




expeditor




bull Sell property
















living bull Budget


8

Day 3

Customer Segments










9

Value Proposition


10

Rank Pain Gain






Reducing hassles









11








bull Sell property














living bull Budget


12




Day 4

13

FOR SALE



Asking $675k

RE Agents

RE Brokers

Direct Sales Force

Digital Marketing

News Media


ProductSales

ChannelsMarket














14


Revenue Model


$16M Total

DesignBuild

Turnaround $110SF

$89M

General Conditions

$3SF $025M

Total Cost $2515M

15

Fed

Green Bldg

Rebate $36k

State

Green Bldg

Rebate

$55k


$91k



REVENUE








16



consultants







bull Sell property









campaign








living


17

Day 5


18











Appendix

19





20


21






Utilities





HOA($500mon) 600000$ 600000$

TotalCosts 2116000$ 1148200$


AnnualSavingsby 46



State






Residential Trends





22






source wwwnahborg

23







25



$149k


$368k









6


7






features




expeditor




bull Sell property
















living bull Budget


8

Day 3

Customer Segments










9

Value Proposition


10

Rank Pain Gain






Reducing hassles









11








bull Sell property














living bull Budget


12




Day 4

13

FOR SALE



Asking $675k

RE Agents

RE Brokers

Direct Sales Force

Digital Marketing

News Media


ProductSales

ChannelsMarket














14


Revenue Model


$16M Total

DesignBuild

Turnaround $110SF

$89M

General Conditions

$3SF $025M

Total Cost $2515M

15

Fed

Green Bldg

Rebate $36k

State

Green Bldg

Rebate

$55k


$91k



REVENUE








16



consultants







bull Sell property









campaign








living


17

Day 5


18











Appendix

19





20


21






Utilities





HOA($500mon) 600000$ 600000$

TotalCosts 2116000$ 1148200$


AnnualSavingsby 46



State






Residential Trends





22






source wwwnahborg

23







25


7






features




expeditor




bull Sell property
















living bull Budget


8

Day 3

Customer Segments










9

Value Proposition


10

Rank Pain Gain






Reducing hassles









11








bull Sell property














living bull Budget


12




Day 4

13

FOR SALE



Asking $675k

RE Agents

RE Brokers

Direct Sales Force

Digital Marketing

News Media


ProductSales

ChannelsMarket














14


Revenue Model


$16M Total

DesignBuild

Turnaround $110SF

$89M

General Conditions

$3SF $025M

Total Cost $2515M

15

Fed

Green Bldg

Rebate $36k

State

Green Bldg

Rebate

$55k


$91k



REVENUE








16



consultants







bull Sell property









campaign








living


17

Day 5


18











Appendix

19





20


21






Utilities





HOA($500mon) 600000$ 600000$

TotalCosts 2116000$ 1148200$


AnnualSavingsby 46



State






Residential Trends





22






source wwwnahborg

23







25




expeditor




bull Sell property
















living bull Budget


8

Day 3

Customer Segments










9

Value Proposition


10

Rank Pain Gain






Reducing hassles









11








bull Sell property














living bull Budget


12




Day 4

13

FOR SALE



Asking $675k

RE Agents

RE Brokers

Direct Sales Force

Digital Marketing

News Media


ProductSales

ChannelsMarket














14


Revenue Model


$16M Total

DesignBuild

Turnaround $110SF

$89M

General Conditions

$3SF $025M

Total Cost $2515M

15

Fed

Green Bldg

Rebate $36k

State

Green Bldg

Rebate

$55k


$91k



REVENUE








16



consultants







bull Sell property









campaign








living


17

Day 5


18











Appendix

19





20


21






Utilities





HOA($500mon) 600000$ 600000$

TotalCosts 2116000$ 1148200$


AnnualSavingsby 46



State






Residential Trends





22






source wwwnahborg

23







25

Customer Segments










9

Value Proposition


10

Rank Pain Gain






Reducing hassles









11








bull Sell property














living bull Budget


12




Day 4

13

FOR SALE



Asking $675k

RE Agents

RE Brokers

Direct Sales Force

Digital Marketing

News Media


ProductSales

ChannelsMarket














14


Revenue Model


$16M Total

DesignBuild

Turnaround $110SF

$89M

General Conditions

$3SF $025M

Total Cost $2515M

15

Fed

Green Bldg

Rebate $36k

State

Green Bldg

Rebate

$55k


$91k



REVENUE








16



consultants







bull Sell property









campaign








living


17

Day 5


18











Appendix

19





20


21






Utilities





HOA($500mon) 600000$ 600000$

TotalCosts 2116000$ 1148200$


AnnualSavingsby 46



State






Residential Trends





22






source wwwnahborg

23







25

Value Proposition


10

Rank Pain Gain






Reducing hassles









11








bull Sell property














living bull Budget


12




Day 4

13

FOR SALE



Asking $675k

RE Agents

RE Brokers

Direct Sales Force

Digital Marketing

News Media


ProductSales

ChannelsMarket














14


Revenue Model


$16M Total

DesignBuild

Turnaround $110SF

$89M

General Conditions

$3SF $025M

Total Cost $2515M

15

Fed

Green Bldg

Rebate $36k

State

Green Bldg

Rebate

$55k


$91k



REVENUE








16



consultants







bull Sell property









campaign








living


17

Day 5


18











Appendix

19





20


21






Utilities





HOA($500mon) 600000$ 600000$

TotalCosts 2116000$ 1148200$


AnnualSavingsby 46



State






Residential Trends





22






source wwwnahborg

23







25









11








bull Sell property














living bull Budget


12




Day 4

13

FOR SALE



Asking $675k

RE Agents

RE Brokers

Direct Sales Force

Digital Marketing

News Media


ProductSales

ChannelsMarket














14


Revenue Model


$16M Total

DesignBuild

Turnaround $110SF

$89M

General Conditions

$3SF $025M

Total Cost $2515M

15

Fed

Green Bldg

Rebate $36k

State

Green Bldg

Rebate

$55k


$91k



REVENUE








16



consultants







bull Sell property









campaign








living


17

Day 5


18











Appendix

19





20


21






Utilities





HOA($500mon) 600000$ 600000$

TotalCosts 2116000$ 1148200$


AnnualSavingsby 46



State






Residential Trends





22






source wwwnahborg

23







25








bull Sell property














living bull Budget


12




Day 4

13

FOR SALE



Asking $675k

RE Agents

RE Brokers

Direct Sales Force

Digital Marketing

News Media


ProductSales

ChannelsMarket














14


Revenue Model


$16M Total

DesignBuild

Turnaround $110SF

$89M

General Conditions

$3SF $025M

Total Cost $2515M

15

Fed

Green Bldg

Rebate $36k

State

Green Bldg

Rebate

$55k


$91k



REVENUE








16



consultants







bull Sell property









campaign








living


17

Day 5


18











Appendix

19





20


21






Utilities





HOA($500mon) 600000$ 600000$

TotalCosts 2116000$ 1148200$


AnnualSavingsby 46



State






Residential Trends





22






source wwwnahborg

23







25

13

FOR SALE



Asking $675k

RE Agents

RE Brokers

Direct Sales Force

Digital Marketing

News Media


ProductSales

ChannelsMarket














14


Revenue Model


$16M Total

DesignBuild

Turnaround $110SF

$89M

General Conditions

$3SF $025M

Total Cost $2515M

15

Fed

Green Bldg

Rebate $36k

State

Green Bldg

Rebate

$55k


$91k



REVENUE








16



consultants







bull Sell property









campaign








living


17

Day 5


18











Appendix

19





20


21






Utilities





HOA($500mon) 600000$ 600000$

TotalCosts 2116000$ 1148200$


AnnualSavingsby 46



State






Residential Trends





22






source wwwnahborg

23







25














14


Revenue Model


$16M Total

DesignBuild

Turnaround $110SF

$89M

General Conditions

$3SF $025M

Total Cost $2515M

15

Fed

Green Bldg

Rebate $36k

State

Green Bldg

Rebate

$55k


$91k



REVENUE








16



consultants







bull Sell property









campaign








living


17

Day 5


18











Appendix

19





20


21






Utilities





HOA($500mon) 600000$ 600000$

TotalCosts 2116000$ 1148200$


AnnualSavingsby 46



State






Residential Trends





22






source wwwnahborg

23







25

Revenue Model


$16M Total

DesignBuild

Turnaround $110SF

$89M

General Conditions

$3SF $025M

Total Cost $2515M

15

Fed

Green Bldg

Rebate $36k

State

Green Bldg

Rebate

$55k


$91k



REVENUE








16



consultants







bull Sell property









campaign








living


17

Day 5


18











Appendix

19





20


21






Utilities





HOA($500mon) 600000$ 600000$

TotalCosts 2116000$ 1148200$


AnnualSavingsby 46



State






Residential Trends





22






source wwwnahborg

23







25







16



consultants







bull Sell property









campaign








living


17

Day 5


18











Appendix

19





20


21






Utilities





HOA($500mon) 600000$ 600000$

TotalCosts 2116000$ 1148200$


AnnualSavingsby 46



State






Residential Trends





22






source wwwnahborg

23







25



consultants







bull Sell property









campaign








living


17

Day 5


18











Appendix

19





20


21






Utilities





HOA($500mon) 600000$ 600000$

TotalCosts 2116000$ 1148200$


AnnualSavingsby 46



State






Residential Trends





22






source wwwnahborg

23







25


18











Appendix

19





20


21






Utilities





HOA($500mon) 600000$ 600000$

TotalCosts 2116000$ 1148200$


AnnualSavingsby 46



State






Residential Trends





22






source wwwnahborg

23







25

Appendix

19





20


21






Utilities





HOA($500mon) 600000$ 600000$

TotalCosts 2116000$ 1148200$


AnnualSavingsby 46



State






Residential Trends





22






source wwwnahborg

23







25





20


21






Utilities





HOA($500mon) 600000$ 600000$

TotalCosts 2116000$ 1148200$


AnnualSavingsby 46



State






Residential Trends





22






source wwwnahborg

23







25


21






Utilities





HOA($500mon) 600000$ 600000$

TotalCosts 2116000$ 1148200$


AnnualSavingsby 46



State






Residential Trends





22






source wwwnahborg

23







25

Residential Trends





22






source wwwnahborg

23







25






source wwwnahborg

23







25







25

JAK Capital Team8

Education

Transcript of JAK Capital Team8