Employees as Influencers

Jaime Pham

Content Marketing Evangelist

Content marketing is building a relationship with a

constituency by consistently delivering helpful, inspirational,

or entertaining content

Owned + earned + paid = consistent. Human voices, listening, and sharing

stories are required to build a relationship.

Richard BransonFounder at

Virgin Group

Bill GatesCo-chair, Bill & Melinda Gates

Foundation

Arianna Huffington

President The Huffington

Post

Becky Carlson

Head Coach Quinnipiac

Rugby7x more

comments

Michelle Chaffee

Founder & CEO at Älska

8x more comments

Tara MapesContent

Writer/Editor2x more

comments

Not all channels are created equal. Context matters.

583 Views 10x more views than David’s own blog

And even the biggest leaders need multiple channels to start a conversation

65 Comments

310 Comments

six job views

three Company Page views

one Company Page follower

six profile views

and two new connections established

Every six pieces of content an employee shares on LinkedIn influences

It’s time to move beyond the brand. Now, employees are producing, unearthing, and distributing information

Proactively

Reactively

Reactively

And often independently

1.2 Million Views

Organizations are redefining

“control”

1. Educating employees on their professional brand so they are empowered to represent

themselves, and your organization, in a transformative way

“Originally, we were focused on amplifying our brand messaging and giving employees something to share about our brand on social media.

Now, we’ve taken a turn… from looking to drive one voice for our brand to giving a voice to every single member of our program…This empowerment of our employees as individuals is what drives brand

authenticity on social media.”– Nolan Carleton, employee social advocacy at AT&T

2. Empowering employees with tools to be their own content creators

Meet the new press release

And distributing content that employees actually want to share.

Why?

Your employee’s combined connections on social networks are,

on average, 10x larger than your company followers

And content shared by individuals sees 2x the click-through rate of content shared by companies

Writing On Social: Be Helpful

Helping professionals achieve their goals creates affinity

Be Human

Aim to Inspire

What can you contribute?

Publishing and Sharing- Influencer Editorial Guide