JahiaOne 2015 - Going eCommerce with Jahia! by Clement Egger
JahiaOne 2015 - Opening Keynote: The Road to Unified Customer Journey By Elie Auvray
-
Upload
jahia-solutions-group -
Category
Technology
-
view
91 -
download
0
Transcript of JahiaOne 2015 - Opening Keynote: The Road to Unified Customer Journey By Elie Auvray
© 2002 - 2015 Jahia Solutions Group SA
The Road To Unified Customer Journey
Elie Auvray – CEO & Co-Founder
© 2002 - 2015 Jahia Solutions Group SA
Thank You & WelcomePLATNIUM
GOLD
SILVER
TECHNOLOGY
© 2002 - 2015 Jahia Solutions Group SA
Media Partners
© 2002 - 2015 Jahia Solutions Group SA
ConvergenceResilience
Commitment
© 2002 - 2015 Jahia Solutions Group SA
Convergence(vision)
© 2002 - 2015 Jahia Solutions Group SA
How To Manage Your Digital Customer Journey ?
© 2002 - 2015 Jahia Solutions Group SA
© 2002 - 2015 Jahia Solutions Group SA
© 2002 - 2015 Jahia Solutions Group SA
© 2002 - 2015 Jahia Solutions Group SA
© 2002 - 2015 Jahia Solutions Group SA
© 2002 - 2015 Jahia Solutions Group SA
© 2002 - 2015 Jahia Solutions Group SA
How Code Empowers Social Good: The Ben & Jerry's Story
By Saeed Jabbar
© 2002 - 2015 Jahia Solutions Group SA
“How do you scale and adapt to the latest technologies for an organization the size of Ben and Jerry's?”
“Its a very interconnected web of software, data and process that lets the technology be kind of managed in a way that brings a little sanity to the chaos.”
Jim Keyt, Senior Manager of Global Technology Strategy
© 2002 - 2015 Jahia Solutions Group SA
“What role does technology have in the
socially conscious aspects of Ben and
Jerry's?
In regards to our social mission there's quite
a few things that go on. There are campaigns
and a content strategy which is 20% social,
20% fun, 30% fans, 30% product.”
© 2002 - 2015 Jahia Solutions Group SA
It’s all about brand EXPERIENCE
© 2002 - 2015 Jahia Solutions Group SA
“What impact did the mobile web have on your
brand presence and how are you utilizing it now?
We upgraded our CMS, implemented a responsive
design and changed our content strategy to focus
a lot more on photography and some illustration.
We're getting close to 45% mobile traffic in most
countries. In Japan and Singapore we're getting
closer to 60-65% mobile visitors online.”
© 2002 - 2015 Jahia Solutions Group SA
“We're on … Jahia”
© 2002 - 2015 Jahia Solutions Group SA
© 2002 - 2015 Jahia Solutions Group SA
CustomBusiness / Customer
Application
CRMMarketing
SEMAnalytics
Website, Mobile
Content & Digital Asset Management
Commerce
© 2002 - 2015 Jahia Solutions Group SA
CustomBusiness / Customer
Application
CRMMarketing
SEMAnalytics
Website, Mobile
Content & Digital Asset Management
Commerce
© 2002 - 2015 Jahia Solutions Group SA
The Rise of User Experience Platform
“UXP becomes a Critical Infrastructure for Enterprises”
(*) Source: Gartner
© 2002 - 2015 Jahia Solutions Group SA
Resilience(foundation)
© 2002 - 2015 Jahia Solutions Group SA
Pioneering the UXP vision
Same day 1 vision of
Convergence An open source platform Combining WCM, DMS & Portal with a unified business friendly
interface
Avant-garde Vision of Convergence Between WCM, DMS, and Application
Integration (Portal)
2014“Jahia is one of a few vendors with a single unified portal and WCM platform built from the ground up.” 2014 Magic Quadrant for Horizontal Portal
2009“A proven, community-driven and sustainable OSS development model delivering Web content integration software by combining enterprise WCMwith document and portal management features.”Jahia listed alongside 2009 Magic Quadrant for WCM
© 2002 - 2015 Jahia Solutions Group SA
Back to the future…
© 2002 - 2015 Jahia Solutions Group SA
CustomBusiness / Customer
Application
CRMMarketing
SEMAnalytics
Website, Mobile
Content & Digital Asset Management
Commerce
The 3 marketing chaosChaos of marketing tools
Chaos of fragmented customers data
Chaos of unclear data usage
© 2002 - 2015 Jahia Solutions Group SA
Digital Factory
Marketing Factory
360° with privacy
Ethical Wem vision, open source Get even closer to your customer by leveraging
your brand power
Commerce Factory
(Brand Marketplaces)
© 2002 - 2015 Jahia Solutions Group SA
(to bring) “a little sanity into chaos”
© 2002 - 2015 Jahia Solutions Group SA
CustomBusiness / Customer
Application
CRMMarketing
SEMAnalytics
Website, Mobile
Content & Digital Asset Management
Commerce
JAHIA’S UXP – BACK END AGGREGATION CAPABILITIES
JAHIA’S UXP – FRONT END MANAGEMENT CAPABILITIES
© 2002 - 2015 Jahia Solutions Group SA
How To ManageYour Digital Customer Journey ?
© 2002 - 2015 Jahia Solutions Group SA
How To BuildYour Digital Customer Journey ?
© 2002 - 2015 Jahia Solutions Group SA
Jahia’s Digital Industrialization
“Jahia's intuitive user interface uniquely accommodates a range of portal roles — from architects and developers to administrators and marketers managing websites and content like a factory assembly line” 2014 Gartner Magic Quadrant for Horizontal Portal
“Customers report that Jahia is open and flexible enough for them to quickly build and scale portals, websites and applications”
2014 Gartner Magic Quadrant for Horizontal Portal
Agility and control for Developers working with Digital Workers
Authoring power for Digital Workers without relying on Developers
© 2002 - 2015 Jahia Solutions Group SA
“They are very few things you can’t do with Jahia”
We have a global marketing team working on various platforms.
We need to be able to maintain our branding and control quality.
We want to be able to build everything within the same platform.
We want to build templates & modules globally, not just on a per site basis.
It should be flexible enough to work on a variety of platforms.
We need something stable and secure
“”
Taylor Pratt, Manager of the Product SEM team at HomeAway
25+ mission critical projects delivered“Don’t be afraid to experiment and push its limits.”
© 2002 - 2015 Jahia Solutions Group SA
How To ManageYour Digital
Customer Journey ?
© 2002 - 2015 Jahia Solutions Group SA
Take Control ofYour Digital Customer
Journey
© 2002 - 2015 Jahia Solutions Group SA
At The Forefront OfThe Enterprise Digital
Transformation
© 2002 - 2015 Jahia Solutions Group SA
Commitment(execution)
© 2002 - 2015 Jahia Solutions Group SA
Jahia’s #1 RuleSay what you do to your customerand do what you say
© 2002 - 2015 Jahia Solutions Group SA
© 2002 - 2015 Jahia Solutions Group SA
United Kingdom
Canada
United States
Australia
“Jahia’s customers are sophisticated and large in size. Current customers span across industries such as retail and government, where portal capabilities are in high demand.” 2014 Gartner Magic Quadrant for Horizontal Portal
France
Germany
Switzerland
© 2002 - 2015 Jahia Solutions Group SA
© 2002 - 2015 Jahia Solutions Group SA
ConvergenceResilience
Commitment
© 2002 - 2015 Jahia Solutions Group SA
ConvergenceResilience
Commitment
Gene PhiferVP Distinguished Analyst