Jahia Build Your Business Through Your Content (CMS Expo 2013)

Build Your Business Through Your ContentBuild Your Business

Through Your ContentEmmanuel Garcin

Jahia

ProblemProblem

• How to transform your online presence into business solutions?

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• What does business need from a CMS platform?

• Content-Enabled Products and Solutions

• Next generation Content Platforms

• The Open Source Advantage

AgendaAgenda

Content is my business

I’m a marketer

How do I create content?

On what device do I push what content

How do I push personalized campaigns? Does my audience react

better to content A or B?

Is this product well presented on my site?

Who are my segments?

My content needs to be where my customer is

I’m a customerI need access from any devices

I want personalized content

I will get to what I am looking for

with Google

If online reviews are good, I may buy the product

if it’s easy

Engage me!

Publishing applications:Personalized and Ubiquitous Content Consumption Experience

Productivity Applications:Social and

Collaborative Document Sharing

Ideation and Market Predictions Rooms

Process Applications

New Ways to leverage your Social Intelligence

Reduce content silos with consolidated file services

Go-to-Market Applications

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AgendaAgenda

Content-Enabled Products and Solutions

Reaching the Next Generation of Content-Enabled Applications

So which content enabled business applications will be hot next years

Who Knows?(Certainly not the CMS Vendors)

Suite play ?Or

Integration play?

One Size…

Doesn’t fit all

CMS Mission Statement:

Ease the development of

social-enabled,WEM ready

semantically-rich, visually appealing content-safe and

Interoperable-ready

Content Applications

Composite Development Tools Urgently NeededY. BARON

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AgendaAgenda

SolutionSolution

• Next generation Content/Digital Platforms

The ideal Next generation Content Platforms

Multi technology

Scripting language agnostic

Supports standards

Aggregates multi-source, multi-format data

Enterprise services,

scalability and interoperability

2000-2010: Proprioetary ECM content silos era…

…and strong vendor lock-in

CMS Key Trend: Separation of Platforms and Applications/Products

Content-Enabled Runtime

Content Application Server

Content Middleware

Content Application Builder

Content Management Products

Content-Enabled Modules

User Experience

Content-Enabled Solutions

PaaS RIA Content Studio

Personas

Content Platforms

SaaS

But not the list of Valued Added Content Services your developers can rely upon

Structured, Unstructured, Videos, Office Files, Emails… all Content Objects are equal

Built-in Lifecycle Services: Any Content deserves a Retention Plan today

Built-in Semantic Services: TextMining into your information wealth

Built-in Social Services: Leverage your Interest Graph at best

Built-in Mashability Services: Reaching the Next Level of Content and Data Reuse

Buit-in Data Privacy Services: Personal vs Corporate vs Open Data

DataPortabilityPersonal Data

Content DRM

Content Licensing

Information Wallets

Mobile

Buit-in Data MultiChannel/MultiDevice Services

Publishing Services

Social Networks

SemanticityInformation Access

Content Interoperabilityand Open Standards

Actionable Content

Indexing

Social Graph

CMIS

MultiChannel

Communities

File Plan Engagement &Collaboration

Rules

Web

MashabilityLibrary Services

UGC

Social Gadgets

Portlets

Mashups

Querystandards

Related Content

SocialRank

Dashboards

Activity Streams

Scanning&Imaging

Video

Images

(Coumpound)Documents

Email

Forms

Semantic Lifting

JCR

Scripting

Personalization

Multi-variate Testing

2009: Heavy custom integration needed to develop any new Content Application

Business Processing

Workflow

ECM Platform

WCM Platform

Portal Platform

Social Platform

Search Platform

Publishing Services

Social Networks



Actionable Content

Indexing

Social Graph

CMIS

MultiChannel

Communities


Rules

Web


UGC

Social Gadgets

Portlets

Mashups

Querystandards

Related Content

SocialRank

Dashboards

Activity Streams

Scanning&Imaging

Video

Images


Email

Forms

Semantic Lifting

JCR

Scripting

Personalization


2010-2013: Document Centric vs Social Publishing Centric Platforms

Business Processing

Workflow

Document-Centric Platform Social / Marketing-Centric Platform

Publishing Services

Social Networks



Actionable Content

Indexing

Social Graph

CMIS

MultiChannel

Communities


Rules

Web


UGC

Social Gadgets

Portlets

Mashups

Querystandards

Related Content

SocialRank

Dashboards

Activity Streams

Scanning&Imaging

Video

Images


Email

Forms

Semantic Lifting

JCR

Scripting

Personalization


Business Processing

Workflow

Digital Platforms

The future: The best of all possible worlds under one umbrella: utopia or soon a reality?

Conclusion: Merger of Applications Servers and Content Stores

MultiSource / MultiFormat Content Apps Builder

Agile Content Applications

Will drive a new Generation of MultiSource / MultiFormat Content Platforms

RIA Content Studio

Natively Interoperability

Federated Content Explorer

Friction-less Integration

Data Portability

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AgendaAgenda

How do these trends impact Open Source CMS?

Open Source CMS from a Vendor perspective

Cost SharingSoftware Fondations

« Software is not an asset, it is a liability »

De-Facto Standards

Free Viral Marketing

Pimp My « Information » Ride

Custom Solutions

No Vendor Lock-in

Open Source CMS from a customer perspective

Free Beers

Common Open Source Business Model Pitfalls

Mixing Community Builds with Freemium Editions

Mixing OpenCore with Shareware 2.0

Mixing Developement Communities with Communities of Practices

“The real value comes from being able to concentrate on differentiating, user-centered applications – those can be still developed in a closed way, if the company believes that this gives them greater value; but the infrastructure and the 80% of non-differentiating software expenditure can be delivered at a much lower price point if developed in a shared way“

http://carlodaffara.conecta.it/?p=42

Reality: User-centered applications are different from Infrastructure

Nokia Maemo Platform

Layer your Open Source Strategy by Lines of Products

And find the right Value Proposition

LabsDevelopment Branch

For the OS Community

StableProduction Branch

For Users

Open Core

Open Derivatives

Community Open Source

Dual GPL/Commercial licensing

Community Edition

Community Edition

Free Edition(Optional Support Program)Usually Business-Friendly

Licenses

Commercial Open Source

Proprietary Derivatives Free App-etitizers

Commercial EditionsRestricted Visible SourceProprietary license

Proprietary Software

Community Editions and/or

Commercial Open source

subscriptions

Let’s now apply it to the CMS Industry

LabsDevelopment Branch

For the OS Community

StableProduction Branch

For Users

ContentPlatform

Content ManagementProducts

Community Open Source

Dual GPL/Commercial licensing

Community Edition

Community Edition

Free Edition(Optional Support Program)Usually Business-Friendly Licenses

Commercial Open Source

Content-Enabled Applications/Solutions Free App-etitizers

Commercial AppsRestricted Visible Sourceor proprietary license

Proprietary Software

Community Editions and/or

Commercial Open source

subscriptions

Sales Model

Fo

r P

ract

itio

ner

s (

Pro

duct

s)F

or

Dev

elo

per

s (

Pla

tfor

m)

Shared Infrastructure Libs

Content Application Server

Content-Enabled Solutions

Apache Spring

JBoss

Content StudioRIA Builder

Control andMonitoring Center

3rd PartyLibsTerracotta

Solution for Marketers

Subscriptions

ContentPlatform & Runtime

Content Management Products

Solution For Information Workers

DMS

DAM

WCM

RM

E2.0

Community OSS /Business-FriendlyLicense

Any LicensesHybrid License / Prof. Open SourceGPL/Commercial

Online Communities

Social Media

Care

SaaS

Etc…

Dashboards

Indirect« Second-Level »OEM Subscriptions

Social WorkplacesCXM

PaaS

Perpetual Licensing

ContentEnabled

Applications

Subscriptions

(Content Platforms+ Content-enabled Applications )x Open Source _______________________First-Class Content Solutions to build the Business of Tomorrow

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Thank you.Thank you.

Emmanuel GarcinJahia Solutions GroupWashington, DC(202) 656-7874|

[email protected]

Emmanuel GarcinJahia Solutions GroupWashington, DC(202) 656-7874|

[email protected]

Jahia Build Your Business Through Your Content (CMS Expo 2013)

Technology

Transcript of Jahia Build Your Business Through Your Content (CMS Expo 2013)