Jaguar Land Rover (UK)
-
Upload
michell-zappa -
Category
Technology
-
view
19.560 -
download
7
description
Transcript of Jaguar Land Rover (UK)
Michell ZappaA brief future of technological scenarios
GPSGPS
GPS
GPSGPS
GPS
GPS
3 days of contentuploaded every minute.
InevitabilityEfficiency ComplexityInherence
TECHNOLOGICAL IMPERATIVES
INHERENCETechnology wants to be part of us.
“ Anything useful thatwe make is technology.
— Kevin Kelly— Founding executive editor, WIRED Magazine
EFFICIENCYTechnology wants to be faster.
SPEEDCOST
RAM SSD MbpsCPU × FSB
2008
2012
0
5
10
15
20
25
30El
ectr
icity
Tele
phon
e
Radi
o
Tele
visi
on
Com
pute
r
Inte
rnet
Mob
ile p
hone
Smar
tpho
ne
Tabl
et
ADOPTIONTIME
Year
s
COMPLEXITYTechnology creates itself out of itself.
Multi-touchXMPP Email SMS TFT-
LCD
NFCTrian-gulation A-GPS Blue-
tooth USB
GPRSNiMH File-system OS Cloud
sync
Touch-screen
Videocamera
Photocamera TCP IPS
GSMLi-Ion App store LTESocial
network
Li-Pol Multi-media EDGEKernel
HSDPAInternet MMS LCDSIM
Key-boardGPS Compass Wi-FiLED
Videocamera
GSM
HSDPA
EDGE
GPRS
TFT-LCD LCD CRT
Multi-touch
Touch-screen
Key-board
NFC
Blue-tooth
USB
Wi-Fi
A-GPSGPSTrian-gulationCompass
XMPP
MMSSMS
Internet TCP
NiMH
Li-Ion
Li-Pol
Cloudsync
App store
Socialnetwork
Photocamera
Multi-media
Kernel
system
OS
IPS
LTE
SIM
INEVITABILITYIf it’s possible, it’s necessary.
InevitabilityEfficiency Complexity
TECHNOLOGICAL IMPERATIVES
Inherence
2. MAKING SENSE OF INNOVATION
2012
2020
2030
2040
AI INTERNET INTERFACES SENSORS UBICOMP ROBOTICS BIOTECH MATERIALS ENERGY SPACE GEOTECH
“SCI-FI SCAFFOLDING”
PHOTOGRAPHY
Faces & smiles
Ubiquity
Person recognition
Object recognition
Focus & cropping
“UBICAM”
Knows where you areKnows who you are withKnows what to focus onKnows what matters to you
Records & publishes automatically.
“UBICAM”
“UBICAM”
“UBICAM”
SCREENS
BRING YOUR OWN DEVICE
Contacts
Newsfeeds
Media
Softwareupdates
Apps
Contacts
Newsfeeds
Media
Softwareupdates
Placemarks
Data integrity Payments Drivingprefs
ConversationsInterfaceconsistency
FaceTimeintegration
Locationhistory
NUIprefs
Weatherdata
Tripitdata
Foursquarecheckins
Datatethering
Friendsnearby
Deviceproofing
Smart griddata
Softwareagents
Apps
SHARING
OWNERSHIP ACCESS
?
100
1,000
10,000
100,000
1,000,000
2000 2002 2004 2006 2008 2010
U.S. car sharing: Members & Vehicles
Ride sharing
Contextual computing
Multi-modal routing
Self-driving cars
“DON’T TELL ME WHAT TO DO”
“DON’T TELL ME WHAT TO DO”