Jadranka Boban Pejić, CEO

School of Natural Cuisine, International Shiatsu School

Residencial seminar (islands of Hvar and Brač)

Publishing houseand bookshop

Gourmand Cook book Award -second place for the vegetarian cook-book “Summer”, author Jadranka Boban Pejić

The largest bio&bio in ZagrebThe largest bio&bio in Zagreb –– 160 m2160 m2The largest bio&bio in Zagreb The largest bio&bio in Zagreb 160 m2160 m2

GENERAL INFO OFFER

Original Croatian franchise About 2500 productsOriginal Croatian franchise

business conceptS

7 shops in Zagreb,

About 2500 products

Assortment: organic food, natural cosmetics, household items natural foodSplit, Rijeka, Dubrovnik

Located in city centers or

shopping moles

items, natural food supplements

More than 100 leading international and localpp g

First bio&bio - 2003

Recent Superbrands

status

international and local brands

Wide offer of fresh organic fruit and vegetablesstatus

Web shop, loyalty programfruit and vegetables

35 % local and 65% intern.products

Europe - 40 yrs. tradition of organic growth

Croatia - 20 yrs. tradition of organic growth

Western Europe – annual growth 10-15%

Croatia and Eastern Europe – 20-25%

TERMINOLOGY ORGANIC / WHOLESOME

public opinion in Croatia: certified ingredientspublic opinion in Croatia:

organic /natural/healthy =synonyms

certified ingredients

well-known origin

label – guarantee - nolow awareness of organic

growth certificates

shops – shelves marked –

g

pesticides, insecticides,

grown on soil treatedshops – shelves marked –

healthy food….. without chemical supst.

special transport

special warehousingspecial warehousing

special packaging

Organic certificatesOrganic certificates

Challenges / organic productsChallenges / organic products

customs duties

double certification process

sign is not internationally recognized

Higher VAT in Croatia than in EU

EU countries invest much i k ti ti itimore in marketing activities

Cooperation with local Cooperation with local organic producersorganic producers

Number of farmers: 40

Number of field crops: 30

Distribution channels: bio&bio,Distribution channels: bio&bio, supermarkets and health food stores

2 home brands – bio&bio and EKOZONA

First nacional organic brand in Croatia

Home brand of Biovega

113 d i 15 i113 products in 15 categories

Fresh fruit and vegetables – 27 products

Packaged program: grains cereals beans juicesPackaged program: grains, cereals, beans, juices,

vinegar.....

Located in Konzum supermarkets throughout

Croatia and bio&bio organic product stores

Each day gives a possibility for new positive influences. Even the simplest, everyday decisions, like our choice of food, how we nurture our bodies, which household cleaning products we use, have an important impact not only on us, but

l t thi th t dalso on nature, on everything that surrounds us.

Thanks for your attention !

Looking forward to your questions...