Jacqui DunneAmy Stevenson

Margaret Fitzpatrick

Imagination At Work

“Why predict the future when you can create it?”

Motto

Who Is This?

1992 :Built Mars Observer For NASA2002:

International Space Station

GE were first to invent these popular household items:

Electric toasterCooker (range)Fridge freezerDishwasherwashing machineMicrowave

1900 1st R&D Lab Built in US

1879,

Creates the

Electric Light Bulb

Merged with rival,

The Thomas Houston

Company

to establish

General

Electric1892

1895

Built the World’s

Largest Locomotive

1878

EstablishesEdison Electric Light Company

1878

EstablishesEdison Electric Light Company

1879,

Creates the Electric Light Bulb

Merged with rival,

The Thomas Houston Company

to establish

General Electric

18921895

Built the World’s

Largest Locomotive1900 1st R&D Lab Built in US

1992 :Built Mars Observer For NASA

2002:International Space Station

GE were first to invent these popular household items:

Electric toasterCooker(range)Fridge freezerDishwasherWashing machineMicrowave

GE In Your Life

Strategy

• 13% Annual growth• Synergy• Diversification• Global Expansion

• High def CT scan• Helping cure cancer• Nanotechnology• Renewable energy• Batteries

Innovation and R&D

Case Study: EVO

• Innovation Breakthroughs• Emission restrictions• $1 per year

Ecomagination

• Launched 2005• GEs environmental initiative• Green energy & technology

Recommendations

• Marketing what they do• Onsite energy generation• Environmental friendly• Split up?