1. MY PERSONAL BRAND
PLAN
Jacqueline Goldstine
The Brand
I may not have gone where I intended but
I have ended up where I wanted to be!

2. WHERE I AM NOW
Public Relations postgraduate student at Humber College
Volunteering at events to upgrade my resume
Involved in the student chapters of CPRS and IABC
Gaining a head start in the field by having an online presence
and engaging in social media
Graduate August 2010, start internship Sept 2010
3. Key Messages
FINAL DESTINATION:
Have an online presence that reflects my personality and demonstrates my assets
Have a personal brand that can be carried over into my professional career
Be hired on by the company that I complete my internship with
Become a successful Public Relations practitioner
4. Objectives
HOW TO GET THERE:
Createa personal brand that can carry over into my professional world
To create a career opportunity from my internship by demonstratingduring the eight week period my value to the company
Develop an active presence online and position myself in the field of Public Relations.
Continue writing and updating my blog to add to the ongoing online dialogue
5. Personal SWOT Analysis
ROAD BLOCKS:
Lack of work experience
Competition in the field
Saturated job market
Increase interest in PR
Global economic situation
TOOLSTO OVERCOME:
Writing skills
Outgoing personality
Being a team player
Organizational skills
Networking with professionals in PR
Building an online identity
Volunteering in the field
Internship experience
6. Position myself as:
POSITION MYSELF AS:
Someone you want to work for your company, an asset!
A professional in Public Relations who is approachable, easy to talk to and a team player!
Someone who will use her extensive life experience and world travel to her advantage
7. WHO I AM
DRIVENWELLTRAVELLED
CREATIVE
PROFESSIONALGO-GETTER
DEPENDABLE ELEQUENT PASSOINATE
OPEN-MINDED TEAM PLAYER
EAGER TO SUCCEED HARD WORKING
8. CHANNELS :
http://jacquelinegoldstine.blogspot.com
Jacquelinegoldstine@live.ca
@Jacque7
9. Strategy
WHERE TO GO FROM HERE:
Build brand equity by engaging and being visible on the web in order to
sustain an online presence
Focus on networking and building a reputation within the
communication world
Focus on obtaining a high profile internship to gain valuable experience in
in the field of communication
10. Tactics
HOW TO GET THERE:
Becoming involved in various Public Relations committees
including CPRS, IABC
Gain knowledge for seasoned professionals by following them on
twitter and keeping up with their blogs
Continue to get feedback and advice from my mentor
Volunteer with as many different companies as possible
Create a portfolio of my work
Create a personal video for my blog highlighting my assets
Have business cards made to hand out at networking events
Participate in networking events
11. THE PATH LESS
CHOOSEN:
Jan-May 2010
Volunteer with multiple companies
Recruit and converse with a mentor
Network at IABC and CPRS events
May-Aug 2010
Build portfolio
Continue volunteering to improve my resume
Aug 2010
Update resume
Finish portfolio
Apply for internships
Nov 2010
Apply for jobs in the field of Public Relations
12. My Personal Brand Plan
Jacqueline Goldstine
THE END OF THE
ROAD
Jacqueline Goldstine
The Brand