Jackson Hewitt

In this past decade, we have seen a shift in how we share

information, communicate, entertain ourselves, shop and

even connect with brands.

We now live in a multiscreen society. Laptops, tablets

and smartphones exist in the majority of homes. And many

homes have more than one. Everything we want and do is

a click — and now a swipe — away. Because of this,

consumers expect more.

Reward and incentive promotions must evolve with

technology to meet changing consumer expectations.

Digital Rewards make it easy for brands to adapt to this

new landscape.

Digital RewardsOnline Power, Real-World Reach

Over Half a Billion Codes Served

Customers receive your offer

via a branded card or online.

They visit the website

provided and enter their

reward code.

They select their reward

from the available options

displayed.

How It Works

Customers enjoy their gift

courtesy of your brand.


Our Rewards


Full Product Suite


Made up of a full range of physical and digital products,

Digital Rewards include popular items that people love. With

our easy-to-implement platform, brands can offer these

relevant real world items at a fraction of their perceived

value.

You can also give the gift of even more choice with Digital

Choice. Create your own combination or choose from our

pre-made themes. Packages can be created to fit within any

price points or to target any audience.

Promotions that include Digital Rewards have it all: exciting,

relevant and popular incentives with an unlimited selection

that appeal to demographics across the board, including:

Applications


Reward Cards

Light-weight and compact Digital Reward Cards are

great for most promotions.

Due to their naturally flexible nature and low-

shipping costs, delivering codes via branded cards

are one of our most popular delivery methods.

• Compact and lightweight, cards are among the

easiest ways to deliver rewards.

• Cards hold inherent value with consumers.

• Dies are custom designed, so cards can be

created in virtually any shape.


Direct Mail

Print codes on direct mail pieces for cost-effective

delivery. When you deliver codes via direct mail, the total

cost of a rewards campaign could be less than the cost

of shipping any other item. You can deliver a full digital

campaign for little more than the cost of postage.

Perfect for thanking customers or rewarding them on key

events and dates, by including codes on your direct mail

pieces you can simplify your entire campaign.

• With direct mail, there are no logistic issues or

challenges

• Drop shipments simplify rewarding on key points in

a purchase cycle.

• The inclusion of high value rewards can help

improve response rates.


Email and Online

By distributing codes virtually via email campaigns, Facebook

campaigns or targeted online advertising, high-value rewards

can be delivered without additional expense.

Include reward codes in emails, provide them with

completed online purchases, or distribute them for

desired actions, or give them as a contest or game prize or

as a sweepstakes reward.

•Our platform allows for easy and fast integration into

promotions of any size.

•Easily incent buyers with an instant gift-with-purchase

incentive.

•This flexible solution allows you to quickly reward

consumers for completing online actions.


Digital Rewards in Action


Customer Gifts

Drive customer loyalty and stay top-of-mind with

targeted gifts and incentives. Provide rewards as high-

perceived value gift-with-purchase when customers

complete tax appointment.

Customer Gifts – Give gifts on targeted occasions and

key points in a relationship:

•Thanking customers for qualifying purchases

•Giving a gift on birthday or anniversary

•Show appreciation to existing or new customers

•Apologize for mistakes

Customer Incentives – Gifts are key for influencing

decisions. Encourage key actions:

•Reward when customers come in for an appointment

•Include as an incentive to bundle services

•Provide as high-perceived gift with purchase

•Reward for key actions in purchase cycle


Easily Gift Employees, Too

Our gifting platform is not just for customers. We make it

easy to gift your employees, too — including floating or

seasonal employees.

Employee Gifts – Give gifts for targeted occasions and

key points in a relationship:

•End of season or surprise gifts

•Personal milestones or birthdays

•Service awards and anniversaries

•Incorporate gifts during the holiday season

Employee Incentives – Gifts are key for influencing

decisions:

•Reaching performance milestones

•Taking on extra shifts

•Spot rewards and recognition

•Encouraging employees to offer tax service upgrades

Use Studies


United Airlines® often received letters from passengers

commending the exceptional service from its crew

members and were looking for a new way to assure

employees that they were recognized for their superior

performance. The development of a "Recognition Team"

and the creation of a "Voice of the Customer" program

provided a way to recognize and reward deserving crew

members, as positive customer testimonials would now be

rewarded with a card redeemable for an annual

subscription to a magazine of their choice.

To further motivate exceptional service, employees

receiving multiple accolades would receive an additional

card redeemable for Movie Tickets, or DVDs and Pizza.

With increased industry competition and rising costs,

United Airlines realized that acknowledging and rewarding

their employees would lead to increased employee

productivity and result in higher customer satisfaction

Branded Cards


Use: Employee Rewards Industry: Travel & Tourism

Kohl's®, which operates over 1,000 retail locations in 49

states, was looking for an easy way to reward in-store

associates across the country. They needed an incentive

that could be easily distributed when associates delivered

on one of four predetermined initiatives. They also needed

something to fit within budget that was relevant among

their employees.

They decided to go with reward cards that provided

immediate spot prizes, capturing the most of each positive

achievement. These high-valued incentives gave

employees the ability to choose what they wanted most.

The compact size of the reward eliminated logistics issues

associated with a campaign of this size. More importantly,

shipping and storing cards to each location was very easy.

Branded Cards


Use: Employee Gift Industry: Retail

When Macy’s® instituted a fun and easy spot reward

campaign, they needed a compelling reward that could be

included in the team building program. Since they could

be easily distributed, quickly delivered to stores across the

country and were redeemable for valuable rewards, Digital

Reward Cards made for a incentive reward, even for such

a massive campaign.

•Reward cards made it easy for managers to have

something on hand to provide on the spot

•Shipping cards was cost-effective and simplified

delivering rewards to each location

•The reward cards themselves offered positive

messaging, extending the campaign’s reach

•The custom landing page continued this campaign

messaging and further thanked employees

Branded Cards


Use: Employee Gift Industry: Retail

PNC Bank® was looking for a unique way to get

customers to sign up for their new banking program. The

program, PNC Virtual Wallet®, allowed members to

manage their bills and other financials online.

PNC decided to hand out branded Music Download Cards

to all customers who set up a meeting and showed

interest in the bank's new service. Once customers

received their card, they were directed to a branded

landing page where they got to choose any song of their

choice from a music platform that offers over 6.6 million

tracks.

Reward cards are compact, lightweight and a cost-

effective way to distribute rewards. Because music is

universally appealing, Music Download Cards were the

perfect incentive to get customers talking about PNC's

new program.

Branded Cards


Use: Customer Gift Industry: Banking & Financial

A leading insurance provider was interested in

establishing a long-term relationship with the children of

policyholders. By printing codes in custom-made direct

mail birthday cards, the insurance company was able to a

distribute high-value Music Download offerings for under

$3 each, which was less than just shipping other equal-

value items.

When codes are printed on promotional direct mail pieces,

the total cost to deliver each reward is just the price of

postage.

•No logistics issues or challenges

•Deliver for little more than the cost of a stamp

•Drop shipments simplify rewarding on key points in a

purchase cycle

•The inclusion of high value rewards can help improve

response rates

Direct Mail


Use: Customer Loyalty Industry: Insurance

Wyndham Hotels was looking for a way to endorse their

new Wyndham Rewards Program and increase enrollment

among prospective customers. As an official sponsor of

the New York Yankees, they took to the field to promote

their new platform amongst the Yankees' most loyal fans

as a game day giveaway.

Wyndham rewarded each fan with one music download,

along with a sweepstakes offer for four Yankees tickets.

The music was delivered on a custom shape No-Tangle

Card, wrapped with accompanying earbud headphones.

Recipients of the giveaway were directed to the Wyndham

Rewards enrollment form to redeem their gift. Upon

completion of the survey, they were entered into the

sweepstakes and rewarded their free music.

Wyndham Hotel benefited from music's universal appeal,

helping them score big with this hit game day promotion.

Branded Cards


Use: Event Giveaway Industry: Sports and Tourism

With the Hispanic community the fastest growing

demographic in the US, Citibank® sought an effective way

to communicate its credit card offer to this population.

International phone cards proved a useful solution to

satisfy this objective. In a selective direct mail campaign,

Citibank sent out Pre-Paid Phone Cards to customers.

The program was met with such success that it became a

staple of Citibank's Hispanic acquisition program.

Direct Mail


Use: Online

Incentive

Industry: Banking

To attract top technology candidates, Intel® offered

popular and relevant Music Download Card incentives to

prospects who attended their recruitment events. This

product was an effective way to increase booth traffic and

helped Intel easily distribute a large number of rewards

with little effort.

Due to their naturally flexible nature and low-shipping

costs, delivering codes via branded cards remain one of

our most popular delivery methods.

•Cards are compact and lightweight

•They hold inherent value with consumers

•Cards are manufactured onsite in the U.S.A.

•Easiest way to deliver rewards for many promotions

Branded Cards


Use: Recruiting Industry: Technology

Sprint® was looking for an effective incentive solution to

convert mobile customers to paperless billing. By

distributing online reward codes, Sprint was able to easily

deliver a high-perceived value gift, resulting in over

300,000 conversions per month and $4 million in annual

savings.

Distributing codes via email campaigns and targeted

online advertising can deliver high-value rewards without

additional expense.

•Easy execution and fast implementation

•Zero delivery costs

•Easily incent buyers with instant gift-with-purchase

•Flexible solution to reward consumers for completing

an action

Email & Online


Use: Online

Incentive

Industry: Telecom

To stay fresh in the minds of purchasers, Dove looked to

social media to connect with new and existing customers.

A creative campaign was launched via Facebook offering

fans the ability to engage with the brand through a fun and

interactive game, with the opportunity to win prizes and

coupons. Facebook fans who successfully completed a

game received a digital reward code redeemable for a

prize.

Prizes included Music Downloads, eGift Cards, Movie

Tickets and more. To redeem the gift, the user was

directed to a personalized URL where he or she could

simply enter their reward code and redeem their prize.

Participants were also rewarded with a valuable product

coupon.

Social Media


Use: Customer Loyalty Industry: CPG

Since 1995, Digital Rewards have powered promotions for some of the world’s most well-known and

respected brands spanning all industries.

In Good Company


Jackson Hewitt

Presentations & Public Speaking

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